it is all about marketing of k&ns

2. GROUP MEMBERS
Muhammad suleman tariq
SALAR TASSADAQ
YAHYA ALI
HASAN JAVAID

3. INTRODUCTION
 HISTORY
 FOUNDER
 AMBITION

4. Macro environment
DEMOGRAPHICS
 POPULATION GROWTH
 POPULATION AGE MIX
 ETHINIC MARKET
 EDUCATIONAL GROUP
 GEOGRAPHICAL SHIFTS

5. ECNOMIC
 CONSUMER PSYCHOLOGY
 INCOME DISTRIBUTION
 SOCIO CULTURAL
 GOVERNMENT REGULATION

6. TECHNOLOGICAL

7. NATURAL
• GOVERNMENT REGULATION
• AIR POLLUTION

8. SEGMENTATION
 UNCOOKED FROZEN CHICKEN
WHOLE CHICKEN
DESIGNER CUTS
BONELESS CHICKEN

9. SEGMENTATION
• READY TO COOKED AND COOKED CHICKEN

12. PORTESR’S 5 FORCES
 THREATS OF NEW ENTRANTS
 Bargaining Power of the supplier
 Bargaining Power of the Buyer
 Threat of Substitute Product
 Degree of Competitive Rivalry

13. Competitive Frame of Reference
• Competitors of K&N’s

14. K&N’s competitive strategy
• CORE ELEMENTS

15. POINTS OF PARITY AND POINTS OF
DIFFERENCE

17. Perceptual Map
AVAIABILITY HIGH
AVAILABILITY LOW
BRAND NAME LESS
RENNOWNWED
BRAND NAME (HIGHLY
RENOWNED)

18. Brand Positioning Bull’s Eye

19. ADVERTISEMENT

21. CONCLUSIO
N

22. ANY
QUESTIO