SAFE AND HEALTHY CHICKENPROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151 SHAHAB ID 4592
HISTORY• The year 1964; Pakistan a young independent nation forging ahead towards a dream: self sufficiency in food production.• • Malnutrition remained a major problem and one out of four children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency.• • Poultry production, the quickest and least expensive way of filling the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level.• • January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this• flock was to become the foundation stone of K&N’s. • This was the simple, inspired and nationalistic beginning of K&N’s with• a single-minded objective of providing better nutrition for Health and Happiness of the Nation.
PRODUCT OF K&NS• K&NS CHICKEN• SHAMI KABAB• CHICKEN TEMPURA• DELI LINE SANDWICHES• DELI LINE BREAKFAST SAUSAGE• DELI LINE EASY LUNCH• K&NS BREAD• HOT TENDERS• KOFTA KABAB• MUGHLAI TIKKA• CHICKEN BURGER• CHAPLI KABAB BURGER• QEEMA
Marketing MixPRODUCT.K&N’s markets layer and broiler hatching-eggs, layer and broiler day-old chicks, poultry feed, processed chicken, and ready-to- cook & fully cooked chicken products
PLACE• K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
PRICEPRICINGK&NS more competitive as the fluctuations in the market prices will be absorbed in thefinal selling pric
PROMOTION• K&NS Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands