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K&ns 2

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K&ns 2

  1. 1. SAFE AND HEALTHY CHICKENPROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151 SHAHAB ID 4592
  2. 2. HISTORY• The year 1964; Pakistan a young independent nation forging ahead towards a dream: self sufficiency in food production.•  • Malnutrition remained a major problem and one out of four children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency.•  • Poultry production, the quickest and least expensive way of filling the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level.•  • January 1964, a young man, Khalil Sattar, still a college student, had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this•  flock was to become the foundation stone of K&N’s. • This was the simple, inspired and nationalistic beginning of K&N’s with• a single-minded objective of providing better nutrition for Health and Happiness of the Nation.
  3. 3. PRODUCT OF K&NS• K&NS CHICKEN• SHAMI KABAB• CHICKEN TEMPURA• DELI LINE SANDWICHES• DELI LINE BREAKFAST SAUSAGE• DELI LINE EASY LUNCH• K&NS BREAD• HOT TENDERS• KOFTA KABAB• MUGHLAI TIKKA• CHICKEN BURGER• CHAPLI KABAB BURGER• QEEMA
  4. 4. LINE EXTENSION OF READY TO COOK
  5. 5. LINE EXTENSION OF READY TO COOK
  6. 6. LINE EXTENSION OF READY TO COOK
  7. 7. BRAND EXTENSION
  8. 8. SALES PROMOTION
  9. 9. Marketing MixPRODUCT.K&N’s markets layer and broiler hatching-eggs, layer and broiler day-old chicks, poultry feed, processed chicken, and ready-to- cook & fully cooked chicken products
  10. 10. PLACE• K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
  11. 11. PRICEPRICINGK&NS more competitive as the fluctuations in the market prices will be absorbed in thefinal selling pric
  12. 12. PROMOTION• K&NS Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands
  13. 13. BCG MATRIX K&NSSTARS   QUESTION MARKSSEEKH KABAB   BURGER PATTIES  FUN NUGGATS   QEEMA   WHOLE CHICKEN    ROOSTER                  CASH COW   DOG  KARACHI CUT   TENDER  KAFTA   CROQUETTES                           
  14. 14. PRODUCT LIFE CYCLE
  15. 15. ALLAH HAFIZ

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