3. INTRODUCTION
•FOUNDED IN 1866 BY
HENRI NESTLE
•WORLDS LARGEST FOOD
COMPANY
•MORE THAN 500 PRODUCTS
•OPERATING IN 86
COUNTRIES
4. OBJECTIVES
•TO BE WORLD LARGEST AND BEST
BRAND FOOD MANUFACTURE.
•TO MAKE WELL SELLING
PRODUCTS & BE THE BEST IN THE
MARKET.
•TO BUILD MUTUAL TRUST WITH
CONSUMERS, BUSINESS PARTNERS
AND GOVERNMENTAL
AUTHORITIES.
5. PRODUCT:
NESTLE PURE LIFE.
• LAUNCHED IN
DECEMBER 1998.
• PAKISTAN WAS THE
FIRST COUNTRY
WHERE THIS BRAND
WAS LAUNCHED.
• IT IS PREMIUM
DRINKING WATER
•
6. SWOT ANALYSIS
SWOT analysis would tell
us in better way about the
competitive position of the
company. Following is
SWOT analysis of the
company.
15. PRODUCT
•BEING THE LARGEST FOOD
SUPPLIERS, NESTLE HAD A WIDE
RANGE OF PRODUCTS
•DAILY USE PRODUCTS
•THEIR PRODUCTS SATISFY THE
CUSTOMER PSYCHLOGICALY AND
FUNCTIONALY.
•EG,INFANT NUTRITION, MILK
PRODUCTS, MORNING CEREALS,
17. PRICE
•FLEXIBAL PRICES
•MARKETING STRATEGY INCLUDES
WIDE RANGE OF PRICING
STRATEGY
•PRICES ARE AFFORTABLE FOR ALL
TYPES OF CONSUMERS
•BULK PURCHASE DISCOUNT ALSO
AVAILABALE
18. PLACE
•MAIN BUSINESS IN EUROPE
•90 % SALES IN EUROPE
•IT HAS THREE ZONES IN
PAKISTAN
•NORTH ZONE (Peshawar,
Rawalpindi, Islamabad)
•CENERA ZONE (Multan)
19. PROMOTION
• WELL PLANED PROMOTION
STRATEGIES
• ADVETIZING ON ELECTRONIC AND
PRINT MEDIA
• EVERY BRAND LAUNCHED WITH A
NEW PROMOTIONAL COMPAIGN
20. DISTRIBUTION
•NORTH ZONE
• Islamabad, Jhelum & Peshawar
•SOUTH ZONE
• Karachi, Hyderabad & Sukkur
•CENTERAL ZONE
• Lahore, Faisalabad,
Multan, Sahiwal