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1. Joe Biden
The road to 2020 elections of the
democratic Party
“Our best days still lie ahead”
Planet Digital Media Lab
July 2019

2. Agenda
Award winning team of digital experts specialized
on Political Positioning
Our Team
01 Overview of Joes digital campaign targeting in
raising awareness and finding on the road to 2020
democrats national elections
Digital Strategy
02
Our roll out plan
Action Plan
03 Budget requirements and break down :
Budget
04

3. George Stamatis
Strategy &
PMO
Meet Our
Team
Sotiria Tsimoura
Google
Advertising
specialist
Eleni Pantou
Content
& Social Media
01.Meet our Team
Maria
Chatzinicolaou
Content
& Social Media
Manos
Koufakis
Content
& Social Media
Eleni Fanarioti
Social Media
Advertising
Marina Giorgaka
Social Media
Advertising
Aristea Kavada
Analyst

4. 0.2 Digital Strategy
Overview of Joes digital campaign targeting in
rising awareness and funding on the road to 2020
democrats national elections

5. Fund raisingIncrease awareness
Boost conversions
and fund raising for
Joes political
campaign
Boost Joes
awareness among
US California voters
highlighting core
values and political
views
More>
Brief & Campaign Objectives

6. Target Audiences & Personas
California
Liberal Democrats
34-64
California
Liberal Democrats
34-64
Males Females
34 -45 Professionals | Empty nesters | Family men
| Healthcare| Environment | LGBT rights
Sub segments | interests
46- 54 Professionals | Family
| Healthcare| Environment | with Children | Education |
LGBT
55- 64 Pensioners | Family
| Environment | Grandchildren | Healthcare
Sub segments | interests
34 -45 Professionals | Empty nesters | Family women
| Healthcare| Environment | LGBT rights
46- 54 Professionals | Family
| Healthcare| Environment | with Children | Education
55- 64 Pensioners| Family
| Environment | Grandchildren | Healthcare

7. Creative concept
#WestriveForABetterFuture
#TeamJoe
Grow awareness
Tone Of Voice:
Serious
Emotional
Hopeful
Optimistic
“Our Best Days
Still Lie Ahead”
#WestriveForABetterFuture
#TeamJoe
#RaiseTheWage
Conversion

8. Competition| Site Visits
• Joe lags in web site presence in terms of site visits
• Sanders social advertising focus on environmental
issues

9. Awareness - Organic
Articles
Infographic
Video
“We are Living Through a Battle for the
Soul of this Nation!”
Support Joe
https://bit.ly/2MDeEyO
#WeStriveForABetterFuture
#TeamJoe
“The Joe Biden’s
Quotes”
showcasing his
Vision

10. Astroturfing
8 personas
4 female & 4 male
- Middle class
- Lgbt community
- Environmental supporters
- Educational interests
Social Listening
Keywords “Joe Biden”

11. Awareness- Advertising Campaigns
It’s time to remember who we are. We’re
Americans: fighters, resilient, but always full of
hope.
#teamjoe #elections2020 #empoweringamerica
Join Supporters across America.
#Teamjoe

12. Google Advertising- Display
Weekly Estimations

13. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
WEEK 1
Content: άρθρο με θέμα "4
facts about Joe Biden you
didn't know“
Distribution: upload στο δικό
μας site, our social media,
publishers like CNN, Times,
USA Today
Astroturfing –Live Marketing
Content: Infographic “The
Joe Biden’s Quotes”
Distribution: Our Social
Media – Facebook –
Instagram - Reddit,
Publishers
Astroturfing –Live
Marketing
Content: Video “We are Living Through a Battle
for the Soul of this Nation!”
Distribution: Our Social Media Youtube
Astroturfing –Live Marketing
Content: Instagram Stories -
Ask me a Question
Distribution: our instagram
Account
Astroturfing –Live Marketing
Content: Article με θέμα “Joe
Biden 2020“ VS Bernie
Sanders 2020”
Distribution: upload στο δικό
μας site, our socal media,
native in publishers like CNN,
Times, USA Today
Astroturfing –Live Marketing
03. Action Plan

14. 04. Budget Spending
Awareness est :
• est. reach from Facebook ~ 4.2M
• Est impressions from google Display ~ 10M
• Twitter ~ 5M
Conversions:
• Total 270K