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Lafayette PR
- 1. “ Everybody plays, everybody wins”
- 7. Our Strategy
- 15. Budget
- 16. Proposed Timeline JULY 2008 AUG 2008 SEP 2008 OCT 2008 NOV 2008 DEC 2008 JAN 2009 FEB 2009 MAR 2009 APR 2009 MAY 2009 JUN 2009 Research Campaign Development Campaign Sustaining Level Campaign Launch Week Rollout Campaign Maturity Level Eval Eval Strategic Planning/ Campaign Development
- 18. Our Clients Recent Campaigns Increased local applications for American University’s Kogod School of Business. The YWCA saw attendance in their classes and programs increase by 17 percent after a similar local campaign. Both of these campaigns involved advertising on the Metro system, targeted cable advertising, and various special events. Record number of food and money donations for a single month. Planned the annual Blue Jeans Ball at the Marriott Wardman Park. Event brought appx. 1,000 donors for a casual dress ball. Event was featured on all four local broadcast news stations and had a Washington Post story on the front page of the Metro section.
- 19. “ Everybody plays, everybody wins”