A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.
Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.
People adopting Barack’s name or a derivation of it – Hussein.
Twitter and SMS
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Michelle Obama on BlogHer - http://www.blogher.com/one-week-change
http://change.gov/newsroom/entry/inside_the_transition_technology_innovation_and_government_reform/ The Obama Administation’s commitment to reform and transparency is embodied by the one of the Transition’s most dynamic groups—the TIGR (Technology, Innovation and Government Reform) Team. The experts who serve in TIGR advocated for some of our most innovative features on Change.gov—including the Citizen’s Briefing Book and Seat at the Table. Watch the video and get to know the people behind the ideas—and let us know your reaction to some of the initiatives they’re proposing.
Overview of Obama and Social Media
Social Media Lessons Learned from Barack Obama Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
People like doing business with people they know … … and love doing business with people they trust. Edelman Trust Barometer
WRI and Obama: Similar Goals Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers
Obama Campaign online operations stats <ul><li>3M online donors </li></ul><ul><li>6.5M online donations </li></ul><ul><ul><li>more than $500M </li></ul></ul><ul><ul><li>6M = $100 or less </li></ul></ul><ul><li>>13M addresses captured </li></ul><ul><li>>1B e-mails sent during campaign </li></ul><ul><li>~1M mobile phone numbers collected </li></ul><ul><li>2M profiles created on MyBarackObama.com social network </li></ul><ul><li>5M supporters on other social networking and multimedia sharing sites </li></ul>
<ul><li>Getting the message out. </li></ul><ul><li>Keeping the message fresh. </li></ul><ul><li>Sticking to the story. </li></ul><ul><li>Tracking and staying in touch with the interested visitor. </li></ul><ul><li>Developing a worthwhile engaging relationship with those who can support you and your concerns. </li></ul>
Asian Americans & Pacific Islands ● African Americans ● Americans Abroad ● Americans with Disabilities ● Arab Americans ● European & Mediterranean Americans for Obama ● Environmentalists ● First Americans ● Generation Obama ● Jewish Americans ● Kids ● Labor ● Latinos ● LGBT ● People of Faith ● Rural Americans ● Seniors ● Small Business ● Sportsmen ● Students ● Veterans & Military Families ● Women