Overview of Obama and Social Media

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A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.

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  • Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.
  • Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
  • Twitter and SMS
  • Twitter and SMS
  • Twitter and SMS
  • People
  • Twitter and SMS
  • Twitter and SMS
  • Twitter and SMS
  • Obama facebook page
  • People adopting Barack’s name or a derivation of it – Hussein.
  • Twitter and SMS
  • Eventful: Find local events in your town or across the world on Eventful , the world's leading event site with more events than ANY other website!
  • Michelle Obama on BlogHer - http://www.blogher.com/one-week-change
  • http://change.gov/newsroom/entry/inside_the_transition_technology_innovation_and_government_reform/ The Obama Administation’s commitment to reform and transparency is embodied by the one of the Transition’s most dynamic groups—the TIGR (Technology, Innovation and Government Reform) Team. The experts who serve in TIGR advocated for some of our most innovative features on Change.gov—including the Citizen’s Briefing Book and Seat at the Table. Watch the video and get to know the people behind the ideas—and let us know your reaction to some of the initiatives they’re proposing.
  • Overview of Obama and Social Media

    1. 1. Social Media Lessons Learned from Barack Obama Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
    2. 2. People like doing business with people they know … … and love doing business with people they trust. Edelman Trust Barometer
    3. 3. WRI and Obama: Similar Goals Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers
    4. 4. Obama Campaign online operations stats <ul><li>3M online donors </li></ul><ul><li>6.5M online donations </li></ul><ul><ul><li>more than $500M </li></ul></ul><ul><ul><li>6M = $100 or less </li></ul></ul><ul><li>>13M addresses captured </li></ul><ul><li>>1B e-mails sent during campaign </li></ul><ul><li>~1M mobile phone numbers collected </li></ul><ul><li>2M profiles created on MyBarackObama.com social network </li></ul><ul><li>5M supporters on other social networking and multimedia sharing sites </li></ul>
    5. 5. <ul><li>Getting the message out. </li></ul><ul><li>Keeping the message fresh. </li></ul><ul><li>Sticking to the story. </li></ul><ul><li>Tracking and staying in touch with the interested visitor. </li></ul><ul><li>Developing a worthwhile engaging relationship with those who can support you and your concerns. </li></ul>
    6. 6. http://www.cnn.com/ELECTION/2008/map/fundraising/
    7. 7. <ul><li>Donate online </li></ul><ul><li>Thank you email from Obama </li></ul><ul><li>Email from Joe Biden </li></ul><ul><li>Email from Michelle Obama </li></ul>
    8. 8. “ It has never been about me. It has always been about you.”
    9. 9. Election Day
    10. 10. The Day After
    11. 11. The Day After
    12. 12. Obama’s blog continues . . .
    13. 13. “ LEARN” rather than “ABOUT”
    14. 14. Civil Rights ● Defense ● Disabilities ● Economy ● Education ● Energy & Environment ● Ethics ● Faith ● Family ● Fiscal ● Foreign Policy ● Healthcare ● Homeland Security ● Immigration ● Iraq ● Poverty ● Rural ● Service ● Seniors & Social Security ● Taxes ● Technology ● Urban Policy ● Veterans ● Women ● Additional Issues
    15. 15. MEDIA = Multimedia for All
    16. 16. Free downloads reflecting YOUR interests
    17. 17. How do YOU want to get involved?
    18. 18. Wanna volunteer?
    19. 19. You can still buy gear – on sale!
    20. 20. Asian Americans & Pacific Islands ● African Americans ● Americans Abroad ● Americans with Disabilities ● Arab Americans ● European & Mediterranean Americans for Obama ● Environmentalists ● First Americans ● Generation Obama ● Jewish Americans ● Kids ● Labor ● Latinos ● LGBT ● People of Faith ● Rural Americans ● Seniors ● Small Business ● Sportsmen ● Students ● Veterans & Military Families ● Women
    21. 22. Kids! YOU can get involved, too!
    22. 23. Connecting to Local Community
    23. 24. Ways to Take Action
    24. 25. YouTube Videos
    25. 26. MyBO
    26. 36. Welcome! Get Involved!
    27. 37. Obama Mobile 62222
    28. 38. After the debate …
    29. 39. How much I’ll save under Obama-Biden
    30. 40. Pass It On!
    31. 41. Pass It On! Obama Widgetbox
    32. 42. Badge Widget
    33. 43. Badge Widget
    34. 44. Donate Widget
    35. 45. Latest News Widget
    36. 46. Latest Videos Widget
    37. 47. Upcoming Events Widget
    38. 48. Personal Stories Widget
    39. 49. Ringtones Widget
    40. 50. “ Obama Everywhere” - Literally
    41. 51. Facebook: Profile, Groups, Pages
    42. 52. Personal Profiles of Supporters
    43. 53. Day After Facebook Page
    44. 54. Day After MySpace Page
    45. 55. YouTube Channel
    46. 56. USA Online Video Clip Viewing
    47. 57. What Users Do Online
    48. 58. Flickr – Barack’s Photostream
    49. 59. Digg Bookmarks
    50. 60. Twitter
    51. 61. Eventful
    52. 62. LinkedIn
    53. 63. BlackPlanet
    54. 64. FaithBase
    55. 65. Eons
    56. 66. Glee
    57. 67. MiGente
    58. 68. MyBatanga
    59. 69. AsianAve
    60. 70. Democrats.org
    61. 71. iTunes Podcast
    62. 72. iTunes Podcast
    63. 73. iTunes AV Podcast
    64. 74. iTunes Video Podcast
    65. 75. iTunes Audio Podcast
    66. 76. iTunes Camp Obama Podcast
    67. 77. Camp Obama
    68. 78. Biden.senate.gov
    69. 79. Facebook Page: Michelle Obama
    70. 80. BlogHer
    71. 81. GOTV! Getting Out The Vote
    72. 82. Compendium of corny and clean Christmas jokes Compendium of corny and clean Christmas jokes Technology, Innovation & Govt Reform
    73. 83. QUESTIONS YOU NEED TO ANSWER <ul><li>What are you trying to do/change? </li></ul><ul><li>Who can help you achieve this goal? </li></ul><ul><li>What resources do they need? </li></ul>

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