The document discusses individual contact methods used by extension workers to communicate directly with farmers. It describes methods like farm/home visits, phone calls, SMS, flags, letters, email and video calls. It then provides statistics on India's rural/urban population and growth of telecom access. A key program discussed is the Kisan Call Center, launched in 2004 to provide extension services to farmers via a toll-free phone line. The call center infrastructure and operations are explained, along with the role of different levels in responding to farmer questions.

1. Submitted to,
Dr. Rupasi Tiwari
Sr, Scientist
Submitted by,
Balaraj BL
M.V.Sc 5076
DIVISION OF EXTENSION EDUCATION
ASSIGNMENT ON

2. INDIVIDUAL CONTACT METHOD:-
Direct contact of the extension worker with an
individual person or farmer or farm women or youth for
specific purpose.
Extension worker maintains regular contact with
individual farmers. Practically, this method poses a
challenge to extension workers in terms of the number of
individual farmers to be covered.

3.  Farm and home visit
 Office call
 Telephone calls (KISAN CALL CENTER)
 SMS
 Flag method
 Personal letters
 Email
 Video calling
 Counseling
 Correspondence course (www.krishiworld.com)

4. Total Indian population:- 1.23 BILLION.
Total rural population :- 874 million. (70%)
Total urban population:- 363 million.(30%)
( census 2011 )
TELECOM REGULATORY AUTHORITY OF INDIA (TRAI).
914.59 million telecom subscriber in India.
In this 881.40 million are wireless connection and 33.91
millions are land line.
The growth rate in mobile phone user.
Rural area:- 3.07%
Urban area:- 2.06%

5. This rapid growth in telecom industry created the revolution in
information and communication technology (ICT).
The Department of Agriculture & Cooperation, Ministry of
Agriculture, GOI, launched KISSAN CALL CENTER on
January 21, 2004 across the country to deliver extension services
to the farming community.
The purpose of these call centers is to respond to issues raised by
farmers, instantly, in the local language.
Queries related to agriculture and allied sectors are being
addressed through these call.

6. Toll free number:- 18001801551 through out the country.
Service period:- 6am -10pm during working days except on
Sundays and gazetted holidays. Beyond these hours call are
attended in IVRS mode.

7.  The real challenge for policy maker in India is the transfer of
technology , because of
 large population,
 huge geographical area ,
 Lack of funds,
 Lack of experienced human resource in transfer of technology.
So Kisan Call Center scheme will be economic and time saving
scheme for EXTENSION activities and this helps in continuous
two way interaction among the farmer and extension scientist.
The revolution in ICT making this job some how easy.

8.  the kisan call center infrastructure is placed at three locations,
Level-1:-
A professionally managed call center.
Level-2:-
A response center in each organization, where service
of SMSs are made available.
Level-3:-
The nodal cell.

9. Two agriculture graduates.
Two computers with internet facility.
Two telephone with head phone and teleconferencing facility.
The entire backup support system consisting of uninterrupted
power supply , ac system.
The operator pick up the farmers call, after short welcome
message takes down the basic information and query of the caller
and these details fed to computer.
The operator should know the local language and he should from
The rural background and able to answer most of the question.

10.  Consists of SMS who are located at their respective place like
Research Stations, ATICs, KVKs, Agricultural colleges.
 In case the first level operator is not able to answer the
question, the operator forwards the call to the concerned SMS.
 The data relating to the caller including the question asked is
also be transferred to the Level-II functionary on his computer
along with the call.

11. consists of a dedicated cell located at the Nodal Office. This
would receive the questions that have not been answered at the
first and the second levels.
Appropriate replies to these questions would be then framed in
consultation with the concerned specialists available within or
outside the State, by the nodal cell.
The replies would be sent to the farmers promptly by post/
e-mail/fax/ telephone etc. within 72 hours of receipt of the
question.

13. Sl, no KISAN CALL CENTER STATE(S)
1 AGARATAL TRIPURA
2 AHEMADABAD GUJARAT
3 AIZWAL MIZORAM
4 BENGALOORU KARNATAKA
5 BUBANESHWAR ORISSA
6 CHANDIGARTH PUNJAB & HARYANA
7 COIMBATORE TN & PONDICHERRY
8 DEHARADUN UTTARAKHAND
9 NEW DELHI DELHI
10 GANGTOK SIKKIM
11 GUWAHATI ASSAM & NAGALAND
12 HYDERBAD ANDRA PRADESH

14. Sl, no KISAN CALL CENTER STATE(S)
13 ITANAGAR ARUNACHAL PRADESH
14 JABALPUR M.P
15 JAIPUR RAJASTHAN
16 JAMMU J&K
17 KANPUR UP
18 KOLKATA WB, A&N
19 RAIPUR CHATTISGARTH
20 RANCHI JARKHAND
21 SAMASTIPUR BIHAR
22 SHILLANGO MANIPUR
23 SHIMLA HIMACHAL PRADESH
24 TRICHUR KERALA & LAKSHDEEP
25 NAGPUR MAHARASTRA

15.  SMS text messaging is the most widely used data application
in the world. originated from radio telegraphy in radio memo
pagers, later defined as part of the Global System for Mobile
Communications (GSM).
 KISAN KERALA:- 9496113311
:-0472700965
 KVKs

16.  Flag method is a communication technique to be used when
the farmers and farm families are not at home or in their fields
when the extension professional visits.
Pest infestation

17. ♣ The flag method was developed by the Korean Extension
Workers. In the absence of clienteles, the extension
professionals places the written form of the
information/recommendation in a red vinyl flag that is
attached to a thin pole and place the pole in the field in a place
where the farmer can easily find it.
♣ After reading the message, the farmer rolls up the flag and
replace it in the same place so that extension worker can
collect in his next visit.

18. ☻ The time and energy expended by the extension professional
in visiting the farm is not wasted if the farmer or farm family
is not there.
☻ It helps in winning the confidence as the clientele can be
informed both of the required information and visit of the
extension professional.