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GREEN FIEND 
VILLAGE KNOWLEDGE 
CENTRE 
An innovative strategy for information 
dissemination 
Praveen .Rapaka ph.D scholar 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Introduction 
The Village Knowledge Centre (VKC) is a place to render distant 
services from a single window point to rural masses especially in 
remote areas of the country through modern Information and 
Communication Technology. 
The knowledge centre will be connected to a central studio using 
technologies viz WiMax/VSAT/leased line. There will be live 
interactive sessions in real time by the central speaker with 
audience at remote villages or content already prepared on any 
subject that the rural communities might need or desire, will be 
disseminated. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
The purpose of setting up of a VKC is to bring access to a range 
of services, content and information to people living in remote 
villages or areas which do not provide such access otherwise. 
Objective of VKC 
1. The VKC programme is meant for reaching the benefits of the 
Information Technology directly to the communities at the grass root 
level. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
2.Provides single window delivery of need-based services 
relating to the life cycle needs of rural population, viz. rain water 
harvesting, nutritional information including primary processing of 
fruits and vegetables 
3.Promotes rural sanitation, preventive and curative aspects of 
health and hygiene, skill development and linkage with 
market requirements and demands. 
4. capacity building among village based organisations and 
people or on any issue that the rural communities would 
desire. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
1. Inclusion: 
VKC should be set up in rural areas inclusion of 
disadvantaged communities should be a pre-requisite for the 
opening of centres in any area . 
2. Community monitoring and ownership: 
The VKC should also address the all important questions of 
community monitoring and ownership the monitoring and 
evaluation of the centre should be undertaken by a joint 
committee comprising of implementation staff and people 
from village 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
3. Conversion of generic into location specific information and 
advice : 
VKC’s should provide location specific information to villagers 
related to prices of agricultural input ,output, markets 
,entitlements health care, transportation, weather etc. in order to 
make functioning of VKC unique , local community to be trained 
to collect and feed in most of the information by themselves . 
4. Priority to information related to livelihoods , health ,weather 
and market: 
VKC should provide information based in the need of the local 
community. Data base should be prepared under various 
categories such as current , long-term , agricultural , health 
educational socio-economic and general information fulfil the 
villagers requirement. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
5.Knowledge and skill empowerment: 
To increase earning potential of the villagers VKC ‘sshould try to 
empower the rural community by enhancing knowledge level and 
improving skill of the people , VKC’s may facilitate the formation 
of SHG help villagers in identification of income generating 
activities . 
Setting up a new village knowledge centre: The 
Ten Steps 
MSSRF based on their experience with the information village 
experiment have developed a structure methodology for setting of 
VKC 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Social mobilization and need /demand assessment 
Community participation 
Connectivity 
Content 
Hub and spokes model 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Monitoring and evaluation 
Services( multi purpose centre) 
Partnership 
Capacity building 
sustainability 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Step 1 
this is a crucial stage , this is long process of consultation and 
discussion between the agency and the village it commonly takes 
2 or 3 months sometimes nearly a year for some cases . 
Step 2 
The agency needs to build partnership with a community of group 
of stake holders taking care to ensure that these are not 
dominated by self interests of groups or individuals . 
Step 3 
Technical solution to connectivity problems can always be found 
.conventional telephony systems are important but often the 
participating community must provide the ‘’ last mile’’ connection 
to the commercial network 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
STEP 4: 
Content is defined in 3 categories 
Generic content such as government employment schemes, 
health, local news etc 
Dynamic content such as real time market prices, examination 
results etc. 
Timely content such as offshore wave height predictions and 
potential fishing zones for coastal communities 
STEP 5: 
This simple infrastructure model gives great flexibility and 
expansion potential. At the most 25 to 30VKC’s (spokes) are 
linked to a single central facility (the hub). 
The hub in turn linked via satellite linked to the state level 
hub at the enabling organisation . 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
STEP6: 
NVA is systematically monitoring its activities through an 
evaluation framework NVA collects data and periodically analyses 
and communicates to all the stakeholders to take appropriate 
decisions and make future plans. 
Step7 
this step sets out to ensure that the VKC provides a genuine, 
relevant range of services to the community. Emphasis is placed 
on local discussion between the implementing agency and as a 
wide a range of villagers as possible. 
Step8 
the toolkit emphasizes the partnerships between the VKC’s ,local 
experts and remote institutional consultants. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Step9 
Capacity building for the local communities is one of the 
drivers for the establishment of the VKC’s. 
Step 10 
This is key question will the VKC model develop into a 
sustainable system both at its current local level and planned 
national level ? The VKC project recognises this and addresses 
it in two ways . 
Firstly it must be of local value driven by local needs. 
Secondly the VKC ‘s must have a clear and developing business 
plan which includes fee paying and income generating 
services. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Infrastructural facilities: 
there should be 
1. 3 or 4 computers based on usage density of population and 
availability of space 
2.Notiice board. 
3.printer. 
4.Few local news paper 
5.Wired or wireless PA system . 
6.satellite receiving antenna . 
7.communication equipment.. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Space requirement 
Each VKC work from two locations 1. the originating point 
of of information dissemination which is central site 
2.Remote site receives information from central site 
At central site 
a) one room size 20’ x 25 ‘ to install the equipment. 
b) space to install communication equipment. 
c) Space to keep diesel generator set. 
At remote site 
a) one room size 10’ x 15 ‘ to install the equipment. 
a) space to install communication equipment. 
b) Space to keep diesel generator set. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
Impact of VKC 
Though the experience of VKC is still young .it foresees 
affecting several social changes , improved access to health 
infra structure , increased exposure of rural youth to computer 
base networking increased awareness of ecologically sound 
techniques in agriculture and A.H, leading to enhanced 
production, income and livelihood opportunities. 
Challenges and obstacles 
Sustainability –more than financial matters 
Cooperation and ability to share knowledge 
Training how to train millions of potential telecentres. 
Up scaling- no pathway , competing priorities 
Local language issues – how to deliver services and contents in 
local language s effectively. 
1234 Sample Street, Anytown, St. 12345 GREENFIEND
GREEN FIEND 
THANK YOU 
1234 Sample Street, Anytown, St. 12345 GREENFIEND

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Village knowledge centre

  • 1. GREEN FIEND VILLAGE KNOWLEDGE CENTRE An innovative strategy for information dissemination Praveen .Rapaka ph.D scholar 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 2. GREEN FIEND Introduction The Village Knowledge Centre (VKC) is a place to render distant services from a single window point to rural masses especially in remote areas of the country through modern Information and Communication Technology. The knowledge centre will be connected to a central studio using technologies viz WiMax/VSAT/leased line. There will be live interactive sessions in real time by the central speaker with audience at remote villages or content already prepared on any subject that the rural communities might need or desire, will be disseminated. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 3. GREEN FIEND The purpose of setting up of a VKC is to bring access to a range of services, content and information to people living in remote villages or areas which do not provide such access otherwise. Objective of VKC 1. The VKC programme is meant for reaching the benefits of the Information Technology directly to the communities at the grass root level. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 4. GREEN FIEND 2.Provides single window delivery of need-based services relating to the life cycle needs of rural population, viz. rain water harvesting, nutritional information including primary processing of fruits and vegetables 3.Promotes rural sanitation, preventive and curative aspects of health and hygiene, skill development and linkage with market requirements and demands. 4. capacity building among village based organisations and people or on any issue that the rural communities would desire. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 5. GREEN FIEND 1. Inclusion: VKC should be set up in rural areas inclusion of disadvantaged communities should be a pre-requisite for the opening of centres in any area . 2. Community monitoring and ownership: The VKC should also address the all important questions of community monitoring and ownership the monitoring and evaluation of the centre should be undertaken by a joint committee comprising of implementation staff and people from village 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 6. GREEN FIEND 3. Conversion of generic into location specific information and advice : VKC’s should provide location specific information to villagers related to prices of agricultural input ,output, markets ,entitlements health care, transportation, weather etc. in order to make functioning of VKC unique , local community to be trained to collect and feed in most of the information by themselves . 4. Priority to information related to livelihoods , health ,weather and market: VKC should provide information based in the need of the local community. Data base should be prepared under various categories such as current , long-term , agricultural , health educational socio-economic and general information fulfil the villagers requirement. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 7. GREEN FIEND 5.Knowledge and skill empowerment: To increase earning potential of the villagers VKC ‘sshould try to empower the rural community by enhancing knowledge level and improving skill of the people , VKC’s may facilitate the formation of SHG help villagers in identification of income generating activities . Setting up a new village knowledge centre: The Ten Steps MSSRF based on their experience with the information village experiment have developed a structure methodology for setting of VKC 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 8. GREEN FIEND Social mobilization and need /demand assessment Community participation Connectivity Content Hub and spokes model 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 9. GREEN FIEND Monitoring and evaluation Services( multi purpose centre) Partnership Capacity building sustainability 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 10. GREEN FIEND Step 1 this is a crucial stage , this is long process of consultation and discussion between the agency and the village it commonly takes 2 or 3 months sometimes nearly a year for some cases . Step 2 The agency needs to build partnership with a community of group of stake holders taking care to ensure that these are not dominated by self interests of groups or individuals . Step 3 Technical solution to connectivity problems can always be found .conventional telephony systems are important but often the participating community must provide the ‘’ last mile’’ connection to the commercial network 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 11. GREEN FIEND STEP 4: Content is defined in 3 categories Generic content such as government employment schemes, health, local news etc Dynamic content such as real time market prices, examination results etc. Timely content such as offshore wave height predictions and potential fishing zones for coastal communities STEP 5: This simple infrastructure model gives great flexibility and expansion potential. At the most 25 to 30VKC’s (spokes) are linked to a single central facility (the hub). The hub in turn linked via satellite linked to the state level hub at the enabling organisation . 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 12. GREEN FIEND STEP6: NVA is systematically monitoring its activities through an evaluation framework NVA collects data and periodically analyses and communicates to all the stakeholders to take appropriate decisions and make future plans. Step7 this step sets out to ensure that the VKC provides a genuine, relevant range of services to the community. Emphasis is placed on local discussion between the implementing agency and as a wide a range of villagers as possible. Step8 the toolkit emphasizes the partnerships between the VKC’s ,local experts and remote institutional consultants. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 13. GREEN FIEND Step9 Capacity building for the local communities is one of the drivers for the establishment of the VKC’s. Step 10 This is key question will the VKC model develop into a sustainable system both at its current local level and planned national level ? The VKC project recognises this and addresses it in two ways . Firstly it must be of local value driven by local needs. Secondly the VKC ‘s must have a clear and developing business plan which includes fee paying and income generating services. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 14. GREEN FIEND Infrastructural facilities: there should be 1. 3 or 4 computers based on usage density of population and availability of space 2.Notiice board. 3.printer. 4.Few local news paper 5.Wired or wireless PA system . 6.satellite receiving antenna . 7.communication equipment.. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 15. GREEN FIEND Space requirement Each VKC work from two locations 1. the originating point of of information dissemination which is central site 2.Remote site receives information from central site At central site a) one room size 20’ x 25 ‘ to install the equipment. b) space to install communication equipment. c) Space to keep diesel generator set. At remote site a) one room size 10’ x 15 ‘ to install the equipment. a) space to install communication equipment. b) Space to keep diesel generator set. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 16. GREEN FIEND Impact of VKC Though the experience of VKC is still young .it foresees affecting several social changes , improved access to health infra structure , increased exposure of rural youth to computer base networking increased awareness of ecologically sound techniques in agriculture and A.H, leading to enhanced production, income and livelihood opportunities. Challenges and obstacles Sustainability –more than financial matters Cooperation and ability to share knowledge Training how to train millions of potential telecentres. Up scaling- no pathway , competing priorities Local language issues – how to deliver services and contents in local language s effectively. 1234 Sample Street, Anytown, St. 12345 GREENFIEND
  • 17. GREEN FIEND THANK YOU 1234 Sample Street, Anytown, St. 12345 GREENFIEND