This document discusses top retail trends to watch in 2016, including increased mobile phone usage, the need for retailers to have a mobile-first mindset, growing investment in digital strategies and analytics capabilities, and emerging technologies like wearables, augmented reality, beacons, and the Internet of Things. It also references studies on unified commerce and the future of digital stores, and argues the case for customer-centric commerce. Pictures from a store tour and a video on bricks-and-mortar stores in a digital world are also mentioned.

1. NRF News 26.1.2016
Tiina Honkiniemi

2. Contents
Top 5 Retail Trends to Watch in 2016
Study -­ Brave New World of Unified Commerce
The Future of the Digital Store
The Case for Customer-­Centric Commerce
Pictures from the Store Tour
Video – Bricks and Mortar in a Digital World

3. Top 5 Retail Trends to
Watch in 2016

4. 4,8 billion individuals
globally will use a mobile
phone
In the US, 30% of sales will
have a mobile cross-­channel
component
Retailers will adopt a mobile
first mindset
The pressure will be on
retailers to tap new
technologies to serve
consumers in context they
already are, not where
brands find it convenient to
serve them
An essential part of
developing a successful
product or brand
Digital marketing
departments are expected to
grow – bring marketing
experience infused with
technology to a retail
marketing team
An evolution is taking place
– spending on digital media
continues to move at a rapid
pace from traditional to
digital products and services
Increased investment and
growth in analytics
capabilities
New and varied types of
business data are becoming
available and quickly
accessible
Value of data-­driven
decisions is becoming a
mindset with c-­level decision
makers
Analytics is built-­into most
leading CRM solutions
Digital Strategy
Analytics &
Data-­Driven
DecisioningMobile First

5. Wearables are showing up
everywhere, new and
evolved products hit the
market
A/R, Augmented Reality
could provide additional
value delivery via the
retailer’s mobile apps and
catalogs
Beacons are among the
most important new mobile
technologies helping real-­
world merchants win back
sales
A new reality where objects
are interconnected and tech-­
enabled
IoT will allow companies to
measure , collect and
analyze an ever-­increasing
variety of data -­ structured
and unstructured
IoT will revolutionize the
methods by which retail
companies target, engage
and interact with consumers
IoTFun-­Tech

6. Study – Brave New World
of Unified Commerce

15. The Future of the
Digital Store

25. The Case for Customer-­
Centric Commerce

32. Pictures from the Store Tour

37. HERSHEY’S

38. m&m’s

39. m&m’s

40. Video -­ Bricks and
Mortar in a Digital
World