mothering Mother's mission is to strengthen the natural bond between human health and wellness and the health of the Earth. It sells reusable cotton grocery bags and uses educational content to teach people how their food choices impact the environment. Its bags are manufactured in India to be cost-effective while ensuring safe working conditions. mothering Mother aims to change ingrained shopping behaviors by targeting early adopter women interested in health, organics, and sustainability.
Whole Foods Wellington Canvas Bag Proposalvickiscat
Gaia Bag is looking for an eco-friendly partner to help them save the world. They produce canvas shopping bags and see the bags as a way to encourage more environmentally friendly behavior. Their bags are produced in a socially responsible factory in India that helps end poverty for women. Gaia Bag wants to partner with Whole Foods Market to pilot their bags in local stores and expand nationally using regional bag designs that promote environmental stewardship.
Disney Consumer Products : Marketing Nutrition to ChildrenDisha Itkelwar
Disney faced criticism for contributing to childhood obesity through unhealthy food products. To address this, Disney conducted research and determined key product categories and guidelines to balance its portfolio. It partnered with companies like Imagination Farms and Kroger to increase healthy options like fruits and vegetables and main meals. Disney also eliminated trans fats and provided seasonal produce to make healthier choices available. While pricing, competition, and changing consumer demands posed risks, Disney aimed to capitalize on its brand and extend offerings to improve children's nutrition.
Disney Consumer Products: Marketing Nutrition To ChildrenShivangi Pandey
Walt Disney, Mickey Mouse, Disney consumer products, their contribution to obesity epidemic, DCP's broadening and rationalising of products, introduction of healthier food options, role of advertising and peer pressure among children, FDA compliance, market competition and Disney magic.
Disney Consumer Products: Marketing Nutrition to ChildrenJishnu Mohan
A case analysis of Disney Nutrition Product: Marketing Nutrition to Children prepared by Jishnu Mohan during a marketing management internship under the guidance of Professor Sameer Mathur, IIM Lucknow
Kellogg's is planning to introduce a new pancake and sausage breakfast sandwich. There is currently low competition for this product. Kellogg's will target all breakfast eaters with convenient, healthy sandwiches under 300 calories made with whole grains. An advertising budget of $5 million will include TV commercials, newspaper ads, direct mail, coupons, and free samples to introduce and promote the new product nationwide. The marketing plan aims to capitalize on the growing market for convenient, on-the-go breakfast options.
The PR campaign aims to promote Kashi products to college students. Research found that many college students have unhealthy diets and want healthier, affordable options. The campaign will educate students on nutrition and healthy eating through brochures, displays, and articles. It will also increase awareness of Kashi by giving out free samples on campus and at stores. Events like a cooking competition will encourage using Kashi at home to reinforce it as a household brand. The goals are to educate 1,000 students, have 500 try samples, and get 200 using Kashi in recipes at home. Evaluation will include surveys, sales data, and social media/event participation.
Disney Consumer Products faced challenges in 2004 due to growing criticism of contributing to childhood obesity through unhealthy food marketing. It analyzed alternatives like keeping its traditional junk food line or starting a healthy program line. It launched nutritional guidelines, Disney Gardens fresh produce, and Disney Magic Selections grocery products in partnership with retailers. While competitors also marketed healthy foods using characters, Disney believed its brand could influence children to adopt nutritious diets through creative programming and marketing management if it leveraged the Walt Disney Company's vast resources.
Disney Consumer Products: Marketing Nutrition to ChildrenMrudula Kavuri
Disney Consumer Products faces a big challenge when the obesity epidemic struck in 2005. They were being blamed for the rise in number of overweight and obese children, And so, the had to follow the guidelines set by USDA and improve their food quality. The question is, how did they do it? What are the challenges faced by the company during this transition, how did it overcome them?
Whole Foods Wellington Canvas Bag Proposalvickiscat
Gaia Bag is looking for an eco-friendly partner to help them save the world. They produce canvas shopping bags and see the bags as a way to encourage more environmentally friendly behavior. Their bags are produced in a socially responsible factory in India that helps end poverty for women. Gaia Bag wants to partner with Whole Foods Market to pilot their bags in local stores and expand nationally using regional bag designs that promote environmental stewardship.
Disney Consumer Products : Marketing Nutrition to ChildrenDisha Itkelwar
Disney faced criticism for contributing to childhood obesity through unhealthy food products. To address this, Disney conducted research and determined key product categories and guidelines to balance its portfolio. It partnered with companies like Imagination Farms and Kroger to increase healthy options like fruits and vegetables and main meals. Disney also eliminated trans fats and provided seasonal produce to make healthier choices available. While pricing, competition, and changing consumer demands posed risks, Disney aimed to capitalize on its brand and extend offerings to improve children's nutrition.
Disney Consumer Products: Marketing Nutrition To ChildrenShivangi Pandey
Walt Disney, Mickey Mouse, Disney consumer products, their contribution to obesity epidemic, DCP's broadening and rationalising of products, introduction of healthier food options, role of advertising and peer pressure among children, FDA compliance, market competition and Disney magic.
Disney Consumer Products: Marketing Nutrition to ChildrenJishnu Mohan
A case analysis of Disney Nutrition Product: Marketing Nutrition to Children prepared by Jishnu Mohan during a marketing management internship under the guidance of Professor Sameer Mathur, IIM Lucknow
Kellogg's is planning to introduce a new pancake and sausage breakfast sandwich. There is currently low competition for this product. Kellogg's will target all breakfast eaters with convenient, healthy sandwiches under 300 calories made with whole grains. An advertising budget of $5 million will include TV commercials, newspaper ads, direct mail, coupons, and free samples to introduce and promote the new product nationwide. The marketing plan aims to capitalize on the growing market for convenient, on-the-go breakfast options.
The PR campaign aims to promote Kashi products to college students. Research found that many college students have unhealthy diets and want healthier, affordable options. The campaign will educate students on nutrition and healthy eating through brochures, displays, and articles. It will also increase awareness of Kashi by giving out free samples on campus and at stores. Events like a cooking competition will encourage using Kashi at home to reinforce it as a household brand. The goals are to educate 1,000 students, have 500 try samples, and get 200 using Kashi in recipes at home. Evaluation will include surveys, sales data, and social media/event participation.
Disney Consumer Products faced challenges in 2004 due to growing criticism of contributing to childhood obesity through unhealthy food marketing. It analyzed alternatives like keeping its traditional junk food line or starting a healthy program line. It launched nutritional guidelines, Disney Gardens fresh produce, and Disney Magic Selections grocery products in partnership with retailers. While competitors also marketed healthy foods using characters, Disney believed its brand could influence children to adopt nutritious diets through creative programming and marketing management if it leveraged the Walt Disney Company's vast resources.
Disney Consumer Products: Marketing Nutrition to ChildrenMrudula Kavuri
Disney Consumer Products faces a big challenge when the obesity epidemic struck in 2005. They were being blamed for the rise in number of overweight and obese children, And so, the had to follow the guidelines set by USDA and improve their food quality. The question is, how did they do it? What are the challenges faced by the company during this transition, how did it overcome them?
Disney consumer products-Marketing nutrition to childrenSalahudheen Uvaisi
Disney Consumer Products (DCP) faced criticism for licensing high calorie, unhealthy foods that contributed to childhood obesity. To address this, DCP implemented nutritional guidelines to reformulate products and ensure 85% met healthy standards by 2008. DCP's three-pronged strategy was to license existing healthy foods, make them more fun, and use packaging to promote sampling. DCP also licensed its characters to produce companies to differentiate healthy fruits and vegetables. However, DCP faced competition from other entertainment brands licensing produce.
This document provides background information on the Unilever brand Marmite and their past advertising campaigns. It discusses Marmite's nutritional benefits, target audiences, and marketing strategies over time that have utilized their "Love it or Hate it" slogan through various print, television, and political party-themed campaigns. Brand guidelines are also presented, establishing Marmite as a healthy yet unconventional spread known for their creative, attention-grabbing advertisements.
The document provides details on Kashi's plan to increase brand awareness and sales of its frozen pizza line. Kashi aims to grow frozen pizza sales by 15% over the next year through a 12-month advertising campaign targeting health conscious women ages 18-54 earning $50,000-$74,999 annually. The campaign will incorporate traditional media like TV, radio and magazines as well as non-traditional media like social media and mobile. Advertisements will feature the tagline "Kashi pizza...7 Whole Grains in 1 Slice" to promote the product's health benefits. The plan also discusses geographic targeting of specific regions like Minneapolis, Washington D.C. and Boston known for health-focused consumers.
Disney consumer products faces a problem of being seen as contributing to childhood obesity through marketing of unhealthy foods. Its current situation includes being the world's largest licensor but not having its own manufacturing. A market analysis found a gap between foods children request and what mothers buy, and that advertising strongly influences children. Disney has a positive brand perception. To address this, in 2006 Disney introduced new nutritional guidelines, reformulating 41% of products and developing new healthy options under the slogan "better for you". This included collaborating with farms and retailers to market fresh produce and exclusive healthy lines. It will take time to change consumer habits but coordination with stakeholders is needed for Disney to achieve its objectives.
The goal of this toolkit is to help you figure out what local and sustainable food is available in your region, what of it your university could be buying, and what’s missing to make this happen.
By the end of using this toolkit, you’ll know a lot more about the agricultural industry of your area– not just how it’s working now, but how it got to where it is, who’s involved in shaping its future, and how your campus can help.
Disney consumer products: Marketing Nutrition to ChildrenParag Karguppikar
Disney Consumer Products (DCP) dominates the character licensing industry with 56% market share. It licenses characters for $23 billion in annual retail sales across various product categories including food. However, DCP faced criticism for contributing to childhood obesity through licensing sugary foods. In response, DCP conducted a nutrition audit and planned to reformulate or discontinue non-compliant food products by 2008. It also launched healthier food lines like Disney Magic Selections and partnered with Imagination Farms to license characters to promote nutritious produce. DCP's challenges included making healthier options appealing to kids, affordable for parents, and profitable for retailers while overcoming its legacy in sugary foods.
The document identifies key food trends related to consumers feeling good and discusses business opportunities. It analyzes trends like fresh traditions, local experience, bazaar culture, compassion food, convenience 2.0, status experience, safe to eat, health enhancement, and sustainable food. For each trend, it provides examples and potential opportunities for food companies to develop products and marketing that align with consumers' growing concerns about health, community, values, and the environment. The document aims to help food businesses recognize signals from consumers and identify new opportunities at the intersection of feeling good and food.
Kids are the Customers: Marketing Local Food in SchoolsJoanRozelle
Marketing local food in your school food service program can be a positive educational experience and a fundraising program for your school. Learn how to create a responsible school food marketing program that is not only directed at students, but includes school administrators, teachers, parents and the community. Also learn how to replace competitive foods (soda pop and other unhealthy vending machine snacks) with healthy, active fundraising campaigns.
Kellogg's was established in 1906 and has since become a leading global breakfast cereal manufacturer. It operates manufacturing plants in 19 countries and sells products in over 160 countries. In India, Kellogg's entered the market in 1994 but struggled initially due to overconfidence, lack of understanding of Indian consumer behavior and habits, and premium pricing. However, Kellogg's has since adapted its strategy and experienced strong growth in India by introducing new product variants, expanding its distribution network, and building a new manufacturing plant, demonstrating renewed commitment to the Indian market.
1. The document provides an overview of the Cheerios brand, including its target audience, key features and benefits, brand image, competitors, and advertising goals.
2. Cheerios targets young families looking for an affordable, healthy breakfast option that can be prepared quickly. Its key strengths are being heart healthy, kid friendly, and affordable.
3. Currently, Cheerios brands itself as a family friendly cereal. It focuses on family values and heart health in its marketing. Its top competitors are Kellogg's, Post Foods, and Quaker Oats, which respectively emphasize nutrition, history, and providing energy.
This document summarizes trends observed at the 2016 Fancy Food Trade Show. It notes that organic claims are currently most important to consumers but non-GMO claims will be more prominent in three years. Packaging is moving towards simpler designs using earth tones while unique shapes are also popular. Specific food trends mentioned include the growing popularity of chia seeds, portable snack foods, dried fruits, alternatives to fried foods like kale chips, flavored teas, non-dairy milks, lower sugar options, pickled foods, pumpkin spices, coconut ingredients, maple flavors, and coffee products. The document emphasizes that consumers want more transparency about how their food is produced.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
Roundy's is a grocery store chain headquartered in Milwaukee, Wisconsin with 154 stores in Wisconsin and Minnesota. It has annual revenue of around $4 billion and nearly 19,000 employees. Del Monte is committed to enriching lives by providing nourishing products for families and pets. The document discusses Roundy's and Del Monte market share and sales for pet dog products, which have decreased in recent years for both companies. It also mentions promotional effectiveness and top vendor performance.
The document describes a group business project run by students to raise money for charity. The group called Chocgasm sold various chocolate desserts and snacks over the course of a week. They analyzed competitors, developed product packaging and pricing, promoted through social media, and obtained sponsorships. In total they raised RM 2528 for their charity partner PAWS, exceeding their goal of RM 2500. The group learned skills in communication, food business management, accounting, and working together to achieve success in their charitable endeavor.
Four Leaf Clover is an eco-friendly clothing store that uses organic materials and sustainable practices. It aims to educate customers about environmental issues and donates 1% of sales to forest preservation charities. The store targets environmentally-conscious women ages 25-55 in the San Francisco area interested in trendy, chemical-free clothing. It will advertise through magazines, websites and events to promote its mission and annual fashion show benefiting environmental non-profits.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
This document outlines a campaign strategy for Kashi cereal. It provides background on Kashi's positioning as a healthy, natural brand and past issues regarding non-organic ingredients. The strategy focuses on restoring Kashi's image through initiatives like becoming Non-GMO verified and partnering with organizations to support organic farming transitions. Competitors like Quaker and Total position themselves as healthy choices as well, though Kashi differentiates itself through a stronger commitment to organic and non-GMO ingredients. Recent efforts have helped cement Kashi as an organic, environmentally-friendly brand in the cereal market.
Mother Nature Products manufactures green baby products in Cape Town, South Africa. Their nappy system and baby product range are chemical-free, nature friendly, and baby friendly. Their goal is to produce natural products that are chemical and synthetic free to prevent waste in landfills, while creating local jobs and reducing their carbon footprint.
This document summarizes the key challenges facing the cloth diaper business in India and potential solutions:
1) Convenience of disposable diapers and environmental impact of cloth diapers in terms of water usage are major challenges.
2) Sourcing organic fabrics and creating awareness about cloth diapers' benefits are also problems.
3) Potential solutions proposed include increasing demand for eco-friendly products, influencer marketing, improved cloth diaper design/comfort, laundry techniques to reduce water/electricity, targeting multiple e-commerce platforms, and providing post-purchase support. Addressing these issues could help the cloth diaper business grow.
Disney consumer products-Marketing nutrition to childrenSalahudheen Uvaisi
Disney Consumer Products (DCP) faced criticism for licensing high calorie, unhealthy foods that contributed to childhood obesity. To address this, DCP implemented nutritional guidelines to reformulate products and ensure 85% met healthy standards by 2008. DCP's three-pronged strategy was to license existing healthy foods, make them more fun, and use packaging to promote sampling. DCP also licensed its characters to produce companies to differentiate healthy fruits and vegetables. However, DCP faced competition from other entertainment brands licensing produce.
This document provides background information on the Unilever brand Marmite and their past advertising campaigns. It discusses Marmite's nutritional benefits, target audiences, and marketing strategies over time that have utilized their "Love it or Hate it" slogan through various print, television, and political party-themed campaigns. Brand guidelines are also presented, establishing Marmite as a healthy yet unconventional spread known for their creative, attention-grabbing advertisements.
The document provides details on Kashi's plan to increase brand awareness and sales of its frozen pizza line. Kashi aims to grow frozen pizza sales by 15% over the next year through a 12-month advertising campaign targeting health conscious women ages 18-54 earning $50,000-$74,999 annually. The campaign will incorporate traditional media like TV, radio and magazines as well as non-traditional media like social media and mobile. Advertisements will feature the tagline "Kashi pizza...7 Whole Grains in 1 Slice" to promote the product's health benefits. The plan also discusses geographic targeting of specific regions like Minneapolis, Washington D.C. and Boston known for health-focused consumers.
Disney consumer products faces a problem of being seen as contributing to childhood obesity through marketing of unhealthy foods. Its current situation includes being the world's largest licensor but not having its own manufacturing. A market analysis found a gap between foods children request and what mothers buy, and that advertising strongly influences children. Disney has a positive brand perception. To address this, in 2006 Disney introduced new nutritional guidelines, reformulating 41% of products and developing new healthy options under the slogan "better for you". This included collaborating with farms and retailers to market fresh produce and exclusive healthy lines. It will take time to change consumer habits but coordination with stakeholders is needed for Disney to achieve its objectives.
The goal of this toolkit is to help you figure out what local and sustainable food is available in your region, what of it your university could be buying, and what’s missing to make this happen.
By the end of using this toolkit, you’ll know a lot more about the agricultural industry of your area– not just how it’s working now, but how it got to where it is, who’s involved in shaping its future, and how your campus can help.
Disney consumer products: Marketing Nutrition to ChildrenParag Karguppikar
Disney Consumer Products (DCP) dominates the character licensing industry with 56% market share. It licenses characters for $23 billion in annual retail sales across various product categories including food. However, DCP faced criticism for contributing to childhood obesity through licensing sugary foods. In response, DCP conducted a nutrition audit and planned to reformulate or discontinue non-compliant food products by 2008. It also launched healthier food lines like Disney Magic Selections and partnered with Imagination Farms to license characters to promote nutritious produce. DCP's challenges included making healthier options appealing to kids, affordable for parents, and profitable for retailers while overcoming its legacy in sugary foods.
The document identifies key food trends related to consumers feeling good and discusses business opportunities. It analyzes trends like fresh traditions, local experience, bazaar culture, compassion food, convenience 2.0, status experience, safe to eat, health enhancement, and sustainable food. For each trend, it provides examples and potential opportunities for food companies to develop products and marketing that align with consumers' growing concerns about health, community, values, and the environment. The document aims to help food businesses recognize signals from consumers and identify new opportunities at the intersection of feeling good and food.
Kids are the Customers: Marketing Local Food in SchoolsJoanRozelle
Marketing local food in your school food service program can be a positive educational experience and a fundraising program for your school. Learn how to create a responsible school food marketing program that is not only directed at students, but includes school administrators, teachers, parents and the community. Also learn how to replace competitive foods (soda pop and other unhealthy vending machine snacks) with healthy, active fundraising campaigns.
Kellogg's was established in 1906 and has since become a leading global breakfast cereal manufacturer. It operates manufacturing plants in 19 countries and sells products in over 160 countries. In India, Kellogg's entered the market in 1994 but struggled initially due to overconfidence, lack of understanding of Indian consumer behavior and habits, and premium pricing. However, Kellogg's has since adapted its strategy and experienced strong growth in India by introducing new product variants, expanding its distribution network, and building a new manufacturing plant, demonstrating renewed commitment to the Indian market.
1. The document provides an overview of the Cheerios brand, including its target audience, key features and benefits, brand image, competitors, and advertising goals.
2. Cheerios targets young families looking for an affordable, healthy breakfast option that can be prepared quickly. Its key strengths are being heart healthy, kid friendly, and affordable.
3. Currently, Cheerios brands itself as a family friendly cereal. It focuses on family values and heart health in its marketing. Its top competitors are Kellogg's, Post Foods, and Quaker Oats, which respectively emphasize nutrition, history, and providing energy.
This document summarizes trends observed at the 2016 Fancy Food Trade Show. It notes that organic claims are currently most important to consumers but non-GMO claims will be more prominent in three years. Packaging is moving towards simpler designs using earth tones while unique shapes are also popular. Specific food trends mentioned include the growing popularity of chia seeds, portable snack foods, dried fruits, alternatives to fried foods like kale chips, flavored teas, non-dairy milks, lower sugar options, pickled foods, pumpkin spices, coconut ingredients, maple flavors, and coffee products. The document emphasizes that consumers want more transparency about how their food is produced.
Anchor Milk 1+ for kids aged 1-3 is the only growing up milk powder that contains Nutri-Care, proven by doctors to provide up to 2 times more protection against common childhood sickness. Anchor Milk has been providing high quality products in the Philippines since the 1970s. It is available nationwide and uses TV ads, doctors, mothers, and kids to promote its products. The market size for kids in the Philippines is estimated at 10 billion according to recent statistics.
Roundy's is a grocery store chain headquartered in Milwaukee, Wisconsin with 154 stores in Wisconsin and Minnesota. It has annual revenue of around $4 billion and nearly 19,000 employees. Del Monte is committed to enriching lives by providing nourishing products for families and pets. The document discusses Roundy's and Del Monte market share and sales for pet dog products, which have decreased in recent years for both companies. It also mentions promotional effectiveness and top vendor performance.
The document describes a group business project run by students to raise money for charity. The group called Chocgasm sold various chocolate desserts and snacks over the course of a week. They analyzed competitors, developed product packaging and pricing, promoted through social media, and obtained sponsorships. In total they raised RM 2528 for their charity partner PAWS, exceeding their goal of RM 2500. The group learned skills in communication, food business management, accounting, and working together to achieve success in their charitable endeavor.
Four Leaf Clover is an eco-friendly clothing store that uses organic materials and sustainable practices. It aims to educate customers about environmental issues and donates 1% of sales to forest preservation charities. The store targets environmentally-conscious women ages 25-55 in the San Francisco area interested in trendy, chemical-free clothing. It will advertise through magazines, websites and events to promote its mission and annual fashion show benefiting environmental non-profits.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
This document outlines a campaign strategy for Kashi cereal. It provides background on Kashi's positioning as a healthy, natural brand and past issues regarding non-organic ingredients. The strategy focuses on restoring Kashi's image through initiatives like becoming Non-GMO verified and partnering with organizations to support organic farming transitions. Competitors like Quaker and Total position themselves as healthy choices as well, though Kashi differentiates itself through a stronger commitment to organic and non-GMO ingredients. Recent efforts have helped cement Kashi as an organic, environmentally-friendly brand in the cereal market.
Mother Nature Products manufactures green baby products in Cape Town, South Africa. Their nappy system and baby product range are chemical-free, nature friendly, and baby friendly. Their goal is to produce natural products that are chemical and synthetic free to prevent waste in landfills, while creating local jobs and reducing their carbon footprint.
This document summarizes the key challenges facing the cloth diaper business in India and potential solutions:
1) Convenience of disposable diapers and environmental impact of cloth diapers in terms of water usage are major challenges.
2) Sourcing organic fabrics and creating awareness about cloth diapers' benefits are also problems.
3) Potential solutions proposed include increasing demand for eco-friendly products, influencer marketing, improved cloth diaper design/comfort, laundry techniques to reduce water/electricity, targeting multiple e-commerce platforms, and providing post-purchase support. Addressing these issues could help the cloth diaper business grow.
Ecogastronomy promotes values-based consumerism by focusing on the connections between food choices and environmental and social impacts. It encourages small, sustainable changes people can make within their schedules rather than an impossible ideal. Slow Food also links food choices to environmental and cultural impacts, encouraging people to learn about and support local producers and traditions. Jamie Oliver's Food Revolution aims to replace junk food in schools with fresh, cooked meals to improve health while believing in making a positive difference through better food.
Ecogastronomy promotes values-based consumerism by focusing on the connections between food choices and environmental and social impacts. It encourages small, achievable changes rather than an impossible ideal. Ecogastronomy aims to guarantee a delicious, diverse and sustainable future through thoughtful living.
Slow Food counters fast food and disappearing traditions by linking producers and consumers through events like farmers markets. It advocates for pleasure, local heritage, and morally acceptable production methods.
Jamie Oliver's food revolution in schools replaced junk food with freshly cooked meals using quality ingredients. It focused on ensuring children receive nutrition, developing belief in cooking from scratch, and taste education.
This document provides an overview of General Mills and their cereal products from both an internal and external perspective. It begins with background on General Mills, their products, target audiences, competitors and brand positioning strategies. Interviews with cereal consumers revealed high brand loyalty but low willingness to try new products. Recommendations include downsizing packages to target single users and encourage sampling flavors, clearer product messaging, and a social media campaign targeting young professionals to increase purchase frequency and word-of-mouth promotion.
We create reusable storage bags that disrupt the plastic sandwich and snack bag waste stream. Our bags are produced using sustainable textiles and are manufactured under fair labor/wage standards from seed to shelf. We source all supplies and materials in the United States, including our organic cotton.
Our wholesale and retail customers have confidence that they are purchasing a product that reduces waste and has been thoughtfully produced from seed to shelf.
Falmouth University Lecture: How to make a difference in fashion?Nicola Millson
A 4-5 hour workshop designed for 3rd year fashion students at Falmouth Univesity to introduce them to sustainability concepts and their application in fashion and business.
A very interactive session. Students were asked to bring examples of product heros – products, companies or designers that are doing something ‘sustainable’.
The document outlines an intern project proposal to introduce and promote community gardens to clients of the Food Access and Sustainability Department (FASD) in order to increase access to nutritious foods and education. The proposal discusses three strategies: 1) Nutrition intern outreach at school pantries to provide information about nearby community gardens, 2) Adding a community gardens section to FASD's website, and 3) Helping to create and support better community gardens through workshops, curriculum development, and speakers. The effectiveness of these strategies would be measured by decreases in clients purchasing unhealthy food and increases in clients growing their own food, according to FASD's hunger study results. The proposal aligns with FASD's vision
The document summarizes key trends from the 2023 Nourish Network Trend Report, including:
1) The rise of reducatarianism, or reducing rather than eliminating meat consumption, and demand for clean labels on plant-based meats.
2) The connection between poor sleep and unhealthy eating habits, representing an opportunity for products that promote better sleep.
3) Opportunities to develop food products tailored to women's unique health needs and life stages.
4) The influence of social media and digital technologies on globalizing food trends and the consumer experience.
Asia Fruit Logistica 2016 NAVI Co. Persuasive PackagingGilad Sadan
This document discusses trends in packaging, highlighting the importance of packaging in protecting products, extending shelf life, enabling convenient consumption, and promoting branding. It notes key trends like healthy snacking, grab-and-go options, and portion sizes tailored to different markets. The document also discusses using packaging to reduce global food waste and the role of automation. It provides examples of innovative packaging designs and highlights considerations around sustainability and the environment.
This document proposes using a single loaf of bread to create job opportunities and start small bakery businesses in local communities. It outlines a plan where a high school student creates a presentation and loaf of bread to generate interest from community groups. This would help identify a specialty bread product and market. A production kitchen would be located and approved, and unemployed workers would be trained in baking and business skills. The workers would share profits and help start similar bakeries in other communities, providing jobs and fresh bread. Additional ideas expand on using bread to promote community engagement, health, art, and environmentally friendly products.
Cookies Stories is a bakery/cafe in Curitiba, Brazil that sells handmade cookies and other baked goods. While successful, the owners want to expand their customer base to be more sustainable and appeal to vegan customers. This trend report identifies three trends that could help: 1) "Go Slow Green" - focusing on using high quality, local ingredients and making the shopping experience more enjoyable and relaxing, 2) "Thinking Green" - promoting sustainability practices like zero waste and using fair trade products to attract customers interested in ethical consumption, and 3) "Visual Food Culture" - leveraging Instagram and influencer marketing to showcase the bakery's aesthetically pleasing foods in order to draw in customers and increase sales.
powerpoint for final case competition).pptxtowive9028
Our strategies will promote sustainable consumption habits among the public. Vinamilk aims to effectively communicate environmental impact to consumers and incentivize retailers to promote sustainability. Some key strategies proposed include collaborating with retailers, educating consumers through various digital platforms, evaluating packaging to reduce waste, and designing effective campaigns. The strategies seek to engage consumers, optimize operations and change behaviors to support Vinamilk's economic goals while encouraging sustainable habits.
The document summarizes bakery trends and new product launches from a conference. It discusses consumer trends like authenticity, health and wellbeing, and immersion. It provides an overview of the global cake, donut and bread market. New product launches in bakery focus on areas like cakes, pastries and bread. Examples are given of products tapping into trends like healthier options containing probiotics or vitamin D, and blended items like bread bowls.
- Kellogg's launched in India in 1994 and has since offered products like cornflakes, wheat flakes, and rice flakes.
- Special K is a low-fat cereal marketed for weight loss, made of grains like rice and wheat.
- The document discusses Kellogg's target audience as Indian housewives aged 25-45, who are health-conscious and interested in losing weight easily.
Young Enterprise Dragon's Den Presentation for QB- Quanto Basta
mothering Mother
1. Linking
our
knowledge
of
food,
nourishment
and
health,
to
our
understanding
of
Mother
Nature
Sydney
MacInnis,
Founder
&
CEO
sydney@motheringMother.com
www.motheringMother.com
2. What
Is
mothering
Mother’s
Mission?
• mothering
Mother’s
mission
is
to
strengthen
the
natural
bond
between
our
bodies’
health
&
wellness,
and
the
health
and
sustainability
of
the
natural
resources
embodied
in
our
Mother
Earth.
• Through
web-‐based
educaAon
and
its
lead
product
line
of
reusable
coCon
grocery
bags,
mothering
Mother
has
made
the
relaAonship
between
food
choices,
food
buying,
and
the
environmental
crisis
caused
by
single-‐use
plasAc
bags,
a
resounding
call
to
acAon
for
consumers.
• Every
minute
over
one
million
single
use
plasAc
bags
are
given
away
in
grocery
stores
to
transport
produce
and
other
bulk
items
to
the
home;
within
a
maCer
of
hours,
these
bags
are
discarded.
The
evidence
linking
these
bags
which
never
biodegrade,
with
environmental
destrucAon,
is
profound.
mothering
Mother’s
coCon
bag
system
for
grocery
shopping
is
a
convenient
and
appealing
alternaAve.
• The
health
benefits
conveyed
via
mothering
Mother’s
educaAonal
focus
on
bulk
foods,
best
pracAces
in
buying
and
storing
fresh
produce,
and
exploring
healthy
ingredients,
brings
the
circular
message
together.
With
regular
blog
entries,
lifestyle
suggesAons,
recipes
and
cooking
videos,
mothering
Mother
connects
its
bags
to
a
new
way
of
thinking…about
the
health
of
the
body,
and
the
health
of
Mother
Earth.
3. What
Is
mothering
Mother’s
Strategy?
• mothering
Mother
offers
a
complete
system
of
unbleached
coCon
bags
for
plasAc-‐free
shopping:
– A
drawstring
coCon
bag
(available
in
two
sizes)
designed
for
the
produce
secAon.
– A
Velcro-‐closure
bag
(also
available
in
a
range
of
sizes)
best
accommodates
bulk
food
items.
– A
sizable
coCon
tote
designed
for
the
checkout.
• The
ulAmate
value
proposiAon
is
strong.
Benefits
of
a
$2.50
–
$3.00
bag
include:
– 300
fewer
clear
plasAc
bags
used
per
person
each
year.
– Food
spared
the
exposure
to
the
toxins
emiCed
by
plasAc
bags.
– Fresher
food:
produce
stored
directly
in
mother
Mother
bags
is
able
“to
breathe.”
• mothering
Mother
is
not
just
selling
a
bag.
We
are
teaching
people
how
to
use
the
bag,
and
how
to
prepare
the
food
from
the
bag.
This
approach
is
an
invitaAon
to
a
lifestyle
that
centers
on
connecAng
our
personal
health
to
planetary
health.
4. mothering
Mother’s
Revenue
• Money
is
earned
through
the
sale
of
the
bags.
We
sell
six
different
bags
with
thirteen
different
SKU’s.
• Our
end
consumers
are
primarily
women
in
the
30-‐65
age
category,
especially
young
mothers
concerned
about
the
environment
etc.
• Consumers
find
us
in
stores
and
on
the
internet.
• Our
wholesale
customers
are
approximately
50
stores,
including
two
Whole
Foods
regions.
• We
have
two
e-‐tail
distributors
and
ecommerce
on
our
home
website.
Traffic
is
driven
to
the
site
with
SEO,
the
promise
of
diet
and
health-‐related
arAcles,
YouTube
videos,
shared
newsleCers/blog.
5. Our
Technology
• Our
technology
is
technology
of
yesteryear:
reviving
the
usefulness
and
reusability
of
coCon.
Shopping
and
eaAng
closer
to
the
Earth
can
have
a
large
impact
on
the
carbon
footprint
of
an
individual
over
a
lifeAme.
• Our
manufacturing
process
reflects
this
ethos.
mothering
Mother
designed
the
bags,
which
are
manufactured
in
India.
The
coCon
fabric
must
be
sourced
from
Asia,
making
assembly
in
India
more
cost-‐efficient.
Sydney
has
travelled
to
India
to
visit
the
two
major
manufacturers
of
the
bags,
ensuring
safe
and
legal
work
condiAons
where
the
bags
are
made.
Bulk
Bag
Produce
Bag
Tote
Bag
6. Target:
The
“Unaware
Aware”
• Changing
habitual,
ingrained
grocery
shopping
behavior
is
a
HUGE
task.
mothering
Mother’s
strategy
has
been
to
focus
on
early
adopter
women
who
have
the
potenAal
to
become
ambassadors
for
change.
– i.e.
she
is
currently
shopping
the
health/organic
food
distribuAon
channels
and
probably
bringing
her
own
reusable
shopping
bags
BUT
is
almost
completely
unaware
of
the
produce/bulk
plasAc
bag
issue
• With
distribuAon
in
place,
mothering
Mother
now
needs
to
drive
sales
with
greater
awareness,
educaAon
and
engagement.
• More
signage
and
promoAonal
events
to
support
the
sales
channel
and
create
more
awareness.
• Educate
and
engage
consumers
via
website,
blog,
recipes,
speaking
engagements,
video
and
social
media.
7. Re-‐thinking
What
CompeAAon
Means
• At
this
stage
of
the
market’s
development,
we
have
ONE
foe,
and
a
number
of
allies.
• The
foe
is
the
free
plasAc
produce/bulk
food
bag
available
in
every
supermarket
in
the
country:
• Our
allies
are
every
other
brand
of
reusable
product/bulk
food
bag*.
At
this
point,
they
are
NOT
mothering
Mother
compeAtors;
we
are
all
niche
brands
with
the
same
goal:
to
unseat
the
free
plasAc
bag
as
the
default
choice
for
shoppers
and
in
doing
so,
educate
and
inspire
beCer
shopping
decisions.
• As
the
market
develops,
MMs
compeAAve
objecAves
will
evolve,
from
growing
the
market
(with
allies)
to
dominance
through
superiority.
– Versus
today’s
allies:
more
sustainably
sourced,
beCer
value,
superior
performance,
more
trusted
brand.
*Companies
producing
reusable
bag
products
include:
Ecobags,
Chicobags,
Hands
on
Hemp,
Blue
Lotus,
Reusit,
Flip
&
Tumble
8. mothering
Mother’s
Team
• Sydney
Bio:
An
unusual
combinaAon
of
a
Cordon
Bleu
trained
cook
with
a
HolisAc
NutriAonist
with
a
Yoga
&
MeditaAon
Instructor,
all
swirled
together
with
Sydney’s
passion
for
care
of
the
Earth,
make
for
unlimited
twists
and
turns
for
the
mothering
Mother
company.
• Summer
student
(1),
part
Amers
(2)
throughout
the
year,
an
unpaid
intern.
• The
Board
of
Advisors
is
a
recent
part
of
the
team.
• Kate
Guenther-‐
non-‐profit
fund
raiser
and
business
development
professional.
• Susan
Monteith-‐
investment
banker
with
over
25
years’
experience.
• Gary
Ryan-‐
MarkeAng
and
sales
execuAve
with
extensive
experience
in
both
not-‐for-‐profit
and
for-‐profit
sectors.
• Bea
Smith-‐
former
advisor
to
major
financial
services
projects/M&A
deals.
Currently
a
virtual
markeAng
strategist
for
SMB
clients.
• Hugh
Duthie-‐
Strategic
planning
consultant
and
market
researcher
with
a
broad
experience
in
the
world
of
consumer
brands.
• BeCs
Fitzgerald-‐
Business
Development
ExecuAve:
Licensing,
MarkeAng,
Branding.
• Iain
MacInnis-‐
Banker
with
over
20
years’
experience
financing
mid-‐sized
companies
in
all
industry
sectors/
both
Canada
and
the
US.
9. Financials
YEAR
3
YEAR
5
SALES
Stores
$100,000
$200,000
Distributors
$80,000
$250,000
mM
Website
$20,000
$50,000
Total
$200,000
$500,000
CUSTOMERS
Stores
300
700
Distributors
25
40
mM
Website
1500
4000
CONVERSION
RATE
Stores
20%
25%
Distributors
30%
40%
mM
Website
10%
15%
• Less
than
1%
of
target
consumers
are
currently
using
produce
and
bulk
bags.
• Bag
awareness
is
increasing
with
bag
bans
in
communiAes
across
the
country.
• Distributors
will
find
stores
more
recepAve
as
consumer
demand/interest
grows.
• Start-‐up
capital
came
from
private
investor.
10. Sustainability
• mothering
Mother
evolved
from
over
20
years
of
sustainable
pracAces
in
the
home
of
founder
Sydney
MacInnis.
Those
pracAces
are
also
in
place
in
the
home-‐based
office:
– Only
recycled
paper
purchased.
Limited
prinAng
of
file
copies-‐-‐when
required,
‘scrap’
paper
is
used
first.
– Natural
light
and
minimal
temp
control
most
days.
Low
flush
toilet.
Laptop
computers
with
energy
efficient
fax/printer.
LED
light
bulbs.
– Carpooling/biking
encouraged.
– Snacks
are
homemade
and
filtered
water
is
available
from
the
tap
in
glasses.
• Most
communicaAon
with
stores
is
by
email
and
phone.
We
work
to
restrict
store
visits
for
demos,
unless
there
is
a
specific
need.
The
Board
of
Advisor
call
was
through
teleconferencing.
• As
sales
volume
increases,
more
sustainable
organic
coCon
will
be
viable.
11. Current
Status
• mothering
Mother
has
been
in
business
since
2009.
– over
25,000
bags
sold!
– in
2
Whole
Foods
Market
regions.
– accredited
member
of
Green
America.
– awaiAng
cerAficaAon
as
a
NaAonally
recognized
Woman
Owned
Business.
• Growing
library
of
educaAonal
tools:
– over
20
food-‐prep
videos,
and
more
evolving.
– 60+
vegetarian
and
vegan
recipes,
created
by
Sydney,
on
the
blog.
Increasingly
weekly.
• Free
screening
of
Bag
It
sponsored
by
mM
for
Earth
Day
2012.
• Sydney
is
a
vocal
advocate
for
bag
bans
throughout
lower
Westchester
County.
• Sydney
is
compleAng
her
first
book
in
a
series
from
mothering
Mother.
Each
will
focus
on
an
individual
lifestyle
choice
that
encourages
the
mM
values.
The
book
will
include
pracAcal
informaAon
interspersed
with
personal
stories
and
reflecAons.
• With
this
funding,
mothering
Mother
would
add
one
full
Ame
employee,
who
would
handle
social
media,
store
relaAons
and
markeAng
promoAons.
Store
display
and
promoAon
will
be
improved
with
the
help
of
a
markeAng
consultant.
If
resources
permit,
web
markeAng
would
also
be
addressed
to
bring
mM
to
the
forefront
of
reusable
opAons.