Marie's Collection sells swimwear for women, teenagers, and children. The swimwear is designed to show enough skin but not be overly revealing. It aims to give customers confidence and a sense of fun. The target markets are women aged 20-30, teenagers aged 12-16, and children aged 5-10. The objective is to promote and sell the product line successfully through good communication. Promotions will include free beach bags and flip flops with purchases and coupons for discounts. The swimwear is intended to be sold and worn during the summer season from June to August for beach and tropical vacations. Strong branding and marketing of the product benefits and unique style are meant to educate consumers and allow the business to expand globally

1. MARIE’S COLLECTION
BY; CHELSEA ROBERTSON

2. Sexy and conservative
swimwear for women
who loves to show
enough but not
Everything.

3. Sunny and playful
such a delightful
confidence teens
possess which
makes them a
trendsetting team
for others to
Follow.
Dreamy and cute,
young teens that
feel comfortable
Simplicity in coasting
and rocking their
swimwear .

4. fancy, vibrant colors
display to attract
youthful imagination.
Kids that just want to
have fun and enjoy
playing in the sand or
pool

5. TARGET MARKET
 Women between the ages of early 20’s to late 30’s
 Teenagers between the ages of 12 to 16
 Children between the ages of 5 to 10

6. OBJECTIVE
 My objective is to sell and promote my product to the best of my ability with
the outcome of my business being very successful based on good
communication of my brand.

7. PROMOTIONS
 For every swimwear purchased consumers would receive a free beach
bag with flip flops.
 Special coupons and flyers such as 20% off a $100.00 purchase.
 Buy one get the other half off

8. SEASON
 Summer time starting from June 3rd through August 29th
 Consumers would purchase swimwear for vacation holidays and
tropical weather and areas such as Florida, Bahamas, Trinidad and many
others.

9. THEME
 Consumers enjoy beach weather and the sun beating upon their bodies
which assists in promoting my swimwear line that creates a market
trend which can be measured by large profit margins.

10. EXPLANATION
 It’s important to promote a strong brand in order to educate
consumers on what the product has to offer and how it would benefit
each individual who wears the product. This can all be achieved
through proper marketing of the window displays, edgy logos to
provide the companies unique style in fashion for potential consumers
around the world allowing my business to expand and be a global
brand.