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KICKSTARTER FOR VIDEO GAMES
     Appsblogger scraped data - June 2012




                                            Online Games Consulting & Services
METHODOLOGY


Data Analyzed :
                   Source: www.appsblogger.com
                   Data was automatically scrapped off Kickstarter pages
                   Sample analyzed limited to the entertainment categories
                   (Books, Games, Movies, Comic books)
                   Video Games and Board Games were separated in two
                   categories throughout


You can find the raw data here:
https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M




                                                                            Online Games Consulting & Services
KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1


$20,000,000.00

$18,000,000.00                                              2011H2
                                                            2012H1
$16,000,000.00

$14,000,000.00

$12,000,000.00

$10,000,000.00

 $8,000,000.00

 $6,000,000.00

 $4,000,000.00

 $2,000,000.00

           $-
                 Books   Comics   Films   Video Games       Boardgames




                                                        Online Games Consulting & Services
2010-2011-2012


        Year-on-Year Growth

                                                  2010 to 2011
1500%
                                                  2011 to 2012 (till May)

1300%


1100%


900%


700%


500%


300%


100%
             Books       Comics   Films   Games             Boardgames




                                                        Online Games Consulting & Services
THOUGHTS



Kickstarter was very insignificant for video games overall prior to
Double Fine. It is now probably the biggest category in entertainment.



The other categories are more “mature” as they seem to have a more
natural growth.


Board games are doing incredibly well too.




                                                          Online Games Consulting & Services
COMIC BOOKS




              Online Games Consulting & Services
COMICS


Funded projects                   Total money
                  # of projects                      Total backers   Av. # of backers        Av. Pledge
    stats                           pledged

  Over $250k           1          $   1,254,120.00      57,750           57,750                $ 21.72

$100k to $249k         1          $     1,065,182       25,000           25,000                 $ 4.37

 $50k to $99k         10          $    731,005.00      252,750           25,275                 $ 2.89

 $25k to $49k         16          $    553,559.00      297,500           18,594                 $ 1.86

 $10k to $24k         51          $    714,781.00      434,200            8,514                 $ 1.65

Less than $10k        326         $   ,435,935.00     1,063,679           3,263                 $ 1.35




                                                                                  Online Games Consulting & Services
COMICS


# of projects
                      0%    0%


                       2%
                            4%

                                 13%

                                       Over $250k
                                       $100k to $249k
                                       $50k to $99k
                81%                    $25k to $49k
                                       $10k to $24k
                                       Less than $10k




                                         Online Games Consulting & Services
COMICS


Total money pledged




                              26%
                 30%
                                         Over $250k
                                         $100k to $249k
                                    2%   $50k to $99k
                                         $25k to $49k
                                         $10k to $24k
                  15%         15%
                                         Less than $10k

                        12%




                                            Online Games Consulting & Services
FILMS




        Online Games Consulting & Services
FILMS



# of projects    Failed   Successful   Success ratio           Total
 Animation        231        145           39%                   376

Documentary      1902       1772           48%                  3674

Film & Video     1272       1061           45%                  2333

Narrative Film    714        694           49%                  1408

 Short Film      1438       2297           61%                  3735

 Webseries        593        431           42%                  1024




                                                  Online Games Consulting & Services
FILMS



Money Raised     Money Raised       Av. Per project
  Animation      $   1,537,782.00   $     10,605.39

Documentary      $ 22,455,944.00    $     12,672.65

 Film & Video    $   8,224,388.00   $       7,751.54

Narrative Film   $   8,613,710.00   $      12,411.69

  Short Film     $ 10,638,652.00    $       4,631.54

  Webseries      $   3,443,568.00   $       7,989.72




                                        Online Games Consulting & Services
FILMS


# of projects (success and failures)



                                3%
                          8%


                                             29%   Animation
                                                   Documentary
                 30%
                                                   Film & Video
                                                   Narrative Film
                                                   Short Film
                                                   Webseries
                        11%            19%




                                                        Online Games Consulting & Services
FILMS


      Success ratio

                                                                                   Success ratio
70%
                                                                    61%
60%

                         48%                         49%
50%                                    45%
                                                                                        42%
40%
          39%

30%

20%

10%

0%
        Animation     Documentary   Film & Video Narrative Film   Short Film         Webseries



                                                                               Online Games Consulting & Services
FILMS


Money Raised



                     6% 3%


               19%
                                   Animation
                             41%   Documentary
                                   Film & Video
                                   Narrative Film
               16%                 Short Film
                                   Webseries
                      15%




                                         Online Games Consulting & Services
FILMS


     Av. Per project

$14,000.00


$12,000.00                                                                    Av. Per project

$10,000.00


 $8,000.00


 $6,000.00


 $4,000.00


 $2,000.00


       $-
             Animation   Documentary   Film & Video   Narrative Film   Short Film        Webseries



                                                                                Online Games Consulting & Services
FUBLISHING (BOOKS)




                     Online Games Consulting & Services
PUBLISHING


 Money Raised


# of projects     Failed   Successful   Success ratio          Total
   Art Book        143        158           52%                  301

Children's Book    366        176           32%                  542

    Fiction        594        349           37%                  943

  Journalism       213        191           47%                  404

  Nonfiction       551        330           37%                  881

  Periodical       126        137           52%                  263

    Poetry         113        137           55%                  250

  Publishing       375        137           27%                  512




                                                   Online Games Consulting & Services
PUBLISHING


Money Raised      Money Raised        Av. Per project
   Art Book        $   1,021,661.00    $     6,466.21

Children's Book    $   1,262,574.00    $     7,173.72

    Fiction        $   1,380,378.00    $     3,955.24

  Journalism       $   1,247,520.00    $     6,531.52

  Nonfiction       $   1,973,718.00    $     5,980.96

  Periodical       $    953,024.00     $     6,956.38

    Poetry         $    232,064.00     $     1,693.90

  Publishing       $   1,210,605.00    $     8,836.53




                                             Online Games Consulting & Services
PUBLISHING


# of projects



                                13%     7%

                     6%
                                             13%
                                                    Art Book
                6%                                  Children's Book
                                                    Fiction
                                                    Journalism
                                              23%   Nonfiction
                          22%                       Periodical
                                                    Poetry
                                                    Publishing
                                      10%




                                                      Online Games Consulting & Services
PUBLISHING


      Success ratio


                                                                                 Success ratio
60%


50%


40%


30%


20%


10%


0%
       Art Book   Children's   Fiction   Journalism   Nonfiction   Periodical   Poetry        Publishing
                    Book


                                                                                Online Games Consulting & Services
PUBLISHING


Money Raised




                             11%
               3%     13%

                                   14%   Art Book
          10%                            Children's Book
                                         Fiction
                                         Journalism
                                         Nonfiction
                                   15%
                                         Periodical
                21%                      Poetry
                                         Publishing
                            13%




                                              Online Games Consulting & Services
PUBLISHING


      Av. Per project

$10,000.00                                                                                    Av. Per project

 $9,000.00

 $8,000.00

 $7,000.00

 $6,000.00

 $5,000.00

 $4,000.00

 $3,000.00

 $2,000.00

 $1,000.00

       $-
             Art Book   Children's   Fiction   Journalism   Nonfiction   Periodical   Poetry         Publishing
                          Book

                                                                                      Online Games Consulting & Services
BOARD GAMES




              Online Games Consulting & Services
BOARD GAMES


   Funded          # of     Total money                      Average # of
                                             Total backers                        Av. Pledge
projects stats   projects     pledged                          backers
 Over $250k         2       $ 1,705,277.00      10770            5385                $ 158.34


$100k to $249k      5       $   789,908.00       7780            1556                $ 101.53


 $50k to $99k      12       $   850,414.00      15373        1281.083333             $    55.32


 $25k to $49k      33       $ 1,099,494.00      21628        655.3939394             $    50.84


 $10k to $24k      80       $ 1,244,040.00      23750          296.875               $    52.38


Less than $10k     72       $   567,882.00      14337          199.125               $    39.61




                                                                   Online Games Consulting & Services
BOARD GAMES


Totat $ pledged




                         9%
                                    27%
                  20%

                                            Over $250k
                                            $100k to $249k
                                            $50k to $99k
                                      13%   $25k to $49k
                   17%                      $10k to $24k
                                            Less than $10k
                              14%




                                            Online Games Consulting & Services
BOARD GAMES


# of projects

                      1%
                            6%
                      3%


                                 16%
                35%
                                       Over $250k
                                       $100k to $249k
                                       $50k to $99k
                                       $25k to $49k
                                       $10k to $24k
                                       Less than $10k
                      39%




                                       Online Games Consulting & Services
VIDEO GAMES




              Online Games Consulting & Services
VIDEO GAMES




      Avg. funding per successful project $65k
      Avg. success ratio 31%
      Avg. pledge $46.15




                                          Online Games Consulting & Services
VIDEO GAMES


Funded projects
                    # of     Total money     Total Average # of              average     Median of
stats (based on                                                 Av. Pledge
                  projects     pledged      backers  backers               %tage of goal % of goal
     goals)
  Over $250k         8       $ 10,857,412   242,340    30,293     $ 44.80      303%               210%

$100k to $249k       5       $ 1,433,559    40,948     8,190      $ 35.01      254%               159%

 $50k to $99k        6       $    571,654   14,591     2,432      $ 39.18      163%               143%

 $25k to $49k        9        $ 463,429      6,158      684       $ 75.26      181%               141%

 $10k to $24k       46       $ 1,116,773    32,968      717       $ 33.87      192%               117%

  $5k to $9k        51        $ 538,553     16,712      328       $ 32.23      161%               124%

  $1k to $4k        73        $ 335,551      8,913      122       $ 37.65      206%               119%

 Less than $1k      37        $   30,433     1,122       30       $ 27.12      227%               149%




                                                                               Online Games Consulting & Services
VIDEO GAMES


      Success ratio

60%



50%                                                                                   Success ratio


40%



30%



20%



10%



0%
      Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k   $5k to $9k    $1k to $4k Less than $1k



                                                                                          Online Games Consulting & Services
VIDEO GAMES


      # Projects (successes and failures)

140


120


100


80


60                                                                                         Less than $1k
                                                                                           $1k to $4k
                                                                                           $5k to $9k
40
                                                                                           $10k to $24k
                                                                                           $25k to $49k
20                                                                                         $50k to $99k
                                                                                           $100k to $249k
                                                                                           Over $250k
 0
       Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12


                                                                                Online Games Consulting & Services
WWW.ICOPARTNERS.COM
                       OFFICE 6
               10 FLEET STREET
                       BN1 4ZE
                     BRIGHTON
               UNITED KINGDOM

CONTACT@ICOPARTNERS.COM
        +44 (0)20 8133 8806
              Online Games Consulting & Services

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Kickstarter - General data

  • 1. KICKSTARTER FOR VIDEO GAMES Appsblogger scraped data - June 2012 Online Games Consulting & Services
  • 2. METHODOLOGY Data Analyzed : Source: www.appsblogger.com Data was automatically scrapped off Kickstarter pages Sample analyzed limited to the entertainment categories (Books, Games, Movies, Comic books) Video Games and Board Games were separated in two categories throughout You can find the raw data here: https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M Online Games Consulting & Services
  • 3. KICKSTARTER PER CATEGORIES - 2011H2 & 2012H1 $20,000,000.00 $18,000,000.00 2011H2 2012H1 $16,000,000.00 $14,000,000.00 $12,000,000.00 $10,000,000.00 $8,000,000.00 $6,000,000.00 $4,000,000.00 $2,000,000.00 $- Books Comics Films Video Games Boardgames Online Games Consulting & Services
  • 4. 2010-2011-2012 Year-on-Year Growth 2010 to 2011 1500% 2011 to 2012 (till May) 1300% 1100% 900% 700% 500% 300% 100% Books Comics Films Games Boardgames Online Games Consulting & Services
  • 5. THOUGHTS Kickstarter was very insignificant for video games overall prior to Double Fine. It is now probably the biggest category in entertainment. The other categories are more “mature” as they seem to have a more natural growth. Board games are doing incredibly well too. Online Games Consulting & Services
  • 6. COMIC BOOKS Online Games Consulting & Services
  • 7. COMICS Funded projects Total money # of projects Total backers Av. # of backers Av. Pledge stats pledged Over $250k 1 $ 1,254,120.00 57,750 57,750 $ 21.72 $100k to $249k 1 $ 1,065,182 25,000 25,000 $ 4.37 $50k to $99k 10 $ 731,005.00 252,750 25,275 $ 2.89 $25k to $49k 16 $ 553,559.00 297,500 18,594 $ 1.86 $10k to $24k 51 $ 714,781.00 434,200 8,514 $ 1.65 Less than $10k 326 $ ,435,935.00 1,063,679 3,263 $ 1.35 Online Games Consulting & Services
  • 8. COMICS # of projects 0% 0% 2% 4% 13% Over $250k $100k to $249k $50k to $99k 81% $25k to $49k $10k to $24k Less than $10k Online Games Consulting & Services
  • 9. COMICS Total money pledged 26% 30% Over $250k $100k to $249k 2% $50k to $99k $25k to $49k $10k to $24k 15% 15% Less than $10k 12% Online Games Consulting & Services
  • 10. FILMS Online Games Consulting & Services
  • 11. FILMS # of projects Failed Successful Success ratio Total Animation 231 145 39% 376 Documentary 1902 1772 48% 3674 Film & Video 1272 1061 45% 2333 Narrative Film 714 694 49% 1408 Short Film 1438 2297 61% 3735 Webseries 593 431 42% 1024 Online Games Consulting & Services
  • 12. FILMS Money Raised Money Raised Av. Per project Animation $ 1,537,782.00 $ 10,605.39 Documentary $ 22,455,944.00 $ 12,672.65 Film & Video $ 8,224,388.00 $ 7,751.54 Narrative Film $ 8,613,710.00 $ 12,411.69 Short Film $ 10,638,652.00 $ 4,631.54 Webseries $ 3,443,568.00 $ 7,989.72 Online Games Consulting & Services
  • 13. FILMS # of projects (success and failures) 3% 8% 29% Animation Documentary 30% Film & Video Narrative Film Short Film Webseries 11% 19% Online Games Consulting & Services
  • 14. FILMS Success ratio Success ratio 70% 61% 60% 48% 49% 50% 45% 42% 40% 39% 30% 20% 10% 0% Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
  • 15. FILMS Money Raised 6% 3% 19% Animation 41% Documentary Film & Video Narrative Film 16% Short Film Webseries 15% Online Games Consulting & Services
  • 16. FILMS Av. Per project $14,000.00 $12,000.00 Av. Per project $10,000.00 $8,000.00 $6,000.00 $4,000.00 $2,000.00 $- Animation Documentary Film & Video Narrative Film Short Film Webseries Online Games Consulting & Services
  • 17. FUBLISHING (BOOKS) Online Games Consulting & Services
  • 18. PUBLISHING Money Raised # of projects Failed Successful Success ratio Total Art Book 143 158 52% 301 Children's Book 366 176 32% 542 Fiction 594 349 37% 943 Journalism 213 191 47% 404 Nonfiction 551 330 37% 881 Periodical 126 137 52% 263 Poetry 113 137 55% 250 Publishing 375 137 27% 512 Online Games Consulting & Services
  • 19. PUBLISHING Money Raised Money Raised Av. Per project Art Book $ 1,021,661.00 $ 6,466.21 Children's Book $ 1,262,574.00 $ 7,173.72 Fiction $ 1,380,378.00 $ 3,955.24 Journalism $ 1,247,520.00 $ 6,531.52 Nonfiction $ 1,973,718.00 $ 5,980.96 Periodical $ 953,024.00 $ 6,956.38 Poetry $ 232,064.00 $ 1,693.90 Publishing $ 1,210,605.00 $ 8,836.53 Online Games Consulting & Services
  • 20. PUBLISHING # of projects 13% 7% 6% 13% Art Book 6% Children's Book Fiction Journalism 23% Nonfiction 22% Periodical Poetry Publishing 10% Online Games Consulting & Services
  • 21. PUBLISHING Success ratio Success ratio 60% 50% 40% 30% 20% 10% 0% Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
  • 22. PUBLISHING Money Raised 11% 3% 13% 14% Art Book 10% Children's Book Fiction Journalism Nonfiction 15% Periodical 21% Poetry Publishing 13% Online Games Consulting & Services
  • 23. PUBLISHING Av. Per project $10,000.00 Av. Per project $9,000.00 $8,000.00 $7,000.00 $6,000.00 $5,000.00 $4,000.00 $3,000.00 $2,000.00 $1,000.00 $- Art Book Children's Fiction Journalism Nonfiction Periodical Poetry Publishing Book Online Games Consulting & Services
  • 24. BOARD GAMES Online Games Consulting & Services
  • 25. BOARD GAMES Funded # of Total money Average # of Total backers Av. Pledge projects stats projects pledged backers Over $250k 2 $ 1,705,277.00 10770 5385 $ 158.34 $100k to $249k 5 $ 789,908.00 7780 1556 $ 101.53 $50k to $99k 12 $ 850,414.00 15373 1281.083333 $ 55.32 $25k to $49k 33 $ 1,099,494.00 21628 655.3939394 $ 50.84 $10k to $24k 80 $ 1,244,040.00 23750 296.875 $ 52.38 Less than $10k 72 $ 567,882.00 14337 199.125 $ 39.61 Online Games Consulting & Services
  • 26. BOARD GAMES Totat $ pledged 9% 27% 20% Over $250k $100k to $249k $50k to $99k 13% $25k to $49k 17% $10k to $24k Less than $10k 14% Online Games Consulting & Services
  • 27. BOARD GAMES # of projects 1% 6% 3% 16% 35% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Less than $10k 39% Online Games Consulting & Services
  • 28. VIDEO GAMES Online Games Consulting & Services
  • 29. VIDEO GAMES Avg. funding per successful project $65k Avg. success ratio 31% Avg. pledge $46.15 Online Games Consulting & Services
  • 30. VIDEO GAMES Funded projects # of Total money Total Average # of average Median of stats (based on Av. Pledge projects pledged backers backers %tage of goal % of goal goals) Over $250k 8 $ 10,857,412 242,340 30,293 $ 44.80 303% 210% $100k to $249k 5 $ 1,433,559 40,948 8,190 $ 35.01 254% 159% $50k to $99k 6 $ 571,654 14,591 2,432 $ 39.18 163% 143% $25k to $49k 9 $ 463,429 6,158 684 $ 75.26 181% 141% $10k to $24k 46 $ 1,116,773 32,968 717 $ 33.87 192% 117% $5k to $9k 51 $ 538,553 16,712 328 $ 32.23 161% 124% $1k to $4k 73 $ 335,551 8,913 122 $ 37.65 206% 119% Less than $1k 37 $ 30,433 1,122 30 $ 27.12 227% 149% Online Games Consulting & Services
  • 31. VIDEO GAMES Success ratio 60% 50% Success ratio 40% 30% 20% 10% 0% Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k $5k to $9k $1k to $4k Less than $1k Online Games Consulting & Services
  • 32. VIDEO GAMES # Projects (successes and failures) 140 120 100 80 60 Less than $1k $1k to $4k $5k to $9k 40 $10k to $24k $25k to $49k 20 $50k to $99k $100k to $249k Over $250k 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Online Games Consulting & Services
  • 33. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOM CONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services