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Online Games Consulting & Services
Quo Vadis 2014 - Berlin
State of crowd funding for games
I C O PAR T N E R S
THOMAS BIDAUX
Online Games Consulting & Services
DATA ANALYZED
Data is collected automatically from kickstarter.com
Data mining provided by Potion of Wit
The OUYA has been re-classified as Technology/Hardware
Include projects that ended after 1st of Jan 2013
Include projects that ended before 1st of Jan 2014
Non-USD figures are converted using a flat rate:
2014 are estimates to be confirmed
METHODOLOGY
1 GBP = 1.60 USD
1 CAD = 0.94 USD
1 AUD = 0.90 USD
1 NZD = 0.80 USD
Online Games Consulting & Services
GLOBAL DATA - 2013
Quo Vadis 2014 - Berlin
Online Games Consulting & Services
Online Games Consulting & Services
Online Games Consulting & Services
$-
$20,000,000.00
$40,000,000.00
$60,000,000.00
$80,000,000.00
$100,000,000.00
$120,000,000.00
$ pledged in 2013 on Kickstarter
Online Games Consulting & Services
Online Games Consulting & Services
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2011 2012 2013
Kickstarter - Game subcategories breakdown
$ pledged - Tabletop Games $ pledged - Video Games
Online Games Consulting & Services
VIDEO GAMES DATA – 2013/ Q1 2014
Quo Vadis 2014 - Berlin
Online Games Consulting & Services
Online Games Consulting & Services
Online Games Consulting & Services
$43,968,843
$57,934,418
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2012 2013
Total $ pledged - Video Games
Online Games Consulting & Services
Online Games Consulting & Services
$-
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
$9,000,000.00
$10,000,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly $ pledged - Kickstarter
$ pledged 2013 - video games $ pledged 2012 - video games
Online Games Consulting & Services
Online Games Consulting & Services
9
39
88
297
446
-00
50
100
150
200
250
300
350
400
450
500
2009 2010 2011 2012 2013
# of funded video game projects
Online Games Consulting & Services
Online Games Consulting & Services
115
172
96
155
28
50
38
48
20
21
0
50
100
150
200
250
300
350
400
450
500
2012 2013
# of successful project for video games per funding tier
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
Online Games Consulting & Services
Online Games Consulting & Services
$-
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
Jan Feb Mar
Monthly $ pledged - Kickstarter
$ pledged 2013 - video games $ pledged 2014 - video games
Online Games Consulting & Services
Online Games Consulting & Services
3,000,000
800,000
300,000
•Total unique
backers
• Video game backers
• “Repeat” video game backers
SIZE OF THE POOL
Online Games Consulting & Services
Online Games Consulting & Services
SIZE OF THE POOL
504,035
221,954
44,821
21,010 9,592-
100,000
200,000
300,000
400,000
500,000
600,000
Video game unique backers per number of projects
1 project 2 to 5 projects 6 to 10 projects 10 to 20 projects 20 + projects
Online Games Consulting & Services
TRENDS AND RECOMMENDATIONS
Quo Vadis 2014 - Berlin
Online Games Consulting & Services
Online Games Consulting & Services
Q1 2014 numbers
CURRENT 2014 TREND
• 1st time since Double Fine Adventure monthly pledges go below
$1m (Jan 2014)
• Mostly due to the lack of heavy hitters during that period
• The ratio of successfully funded is slightly going down
• from 22.2% Q4 2014 to 19.8% Q1 2014
• Funded projects still around 25 to 35 per month
Online Games Consulting & Services
What’s your possible move
RECOMMENDAT|IONS
• Campaigns are still heavily depending on the creator’s capacity to attract
attention/finding an audience
• Unless you can have efficiently access to a wide audience, don’t aim above
$50,000
• If you have an existing audience and good media story, reaching $100,000
is easier than it was
• $200,000 and more are still very uncommon and dependent on having the
“perfect storm”
• It is better to launch around existing activity on the platform.
• Large projects benefit smaller project by re-igniting interest on the model.
• Projects are getting more and more sophisticated
• Lower %tage above the objective but more showed (actual gameplay
videos, playable demos)
Online Games Consulting & Services
Other considerations
RECOMMENDAT|IONS
• Other crowdfunding platforms are not more efficient
• Still growing, but with a much smaller audience reach / brand power
• Early Access: a more scalable solution
• Immediate cashflow
• No “campaign management”
• Ongoing revenues
• Proof of concept principle still in place
• Perpetual campaign:
• Star Citizen; Shroud of the Avatar; Planetary Annihilation – ongoing
campaigns have been accepted and help beyond the campaign window
Online Games Consulting & Services
Online Games Consulting & Services
WHAT’S NEXT?
Country Backers
USA 65.00%
United Kingdom 7.04%
Canada 4.74%
Australia 3.44%
Germany 3.07%
France 1.69%
Netherlands 1.06%
Sweden 1.03%
Russia 0.83%
Spain 0.75%
2009 – first platform
31st of October 2012
9th of September 2013
13th of November 2013
?
Online Games Consulting & Services
thomas@icopartners.com
www.slideshare.net/ICOPartners
www.icopartners.com/blog
@icotom
C O N T A C T A T

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Quo Vadis 2014 State of Crowdfunding

  • 1. Online Games Consulting & Services Quo Vadis 2014 - Berlin State of crowd funding for games I C O PAR T N E R S THOMAS BIDAUX
  • 2. Online Games Consulting & Services DATA ANALYZED Data is collected automatically from kickstarter.com Data mining provided by Potion of Wit The OUYA has been re-classified as Technology/Hardware Include projects that ended after 1st of Jan 2013 Include projects that ended before 1st of Jan 2014 Non-USD figures are converted using a flat rate: 2014 are estimates to be confirmed METHODOLOGY 1 GBP = 1.60 USD 1 CAD = 0.94 USD 1 AUD = 0.90 USD 1 NZD = 0.80 USD
  • 3. Online Games Consulting & Services GLOBAL DATA - 2013 Quo Vadis 2014 - Berlin Online Games Consulting & Services
  • 4. Online Games Consulting & Services Online Games Consulting & Services $- $20,000,000.00 $40,000,000.00 $60,000,000.00 $80,000,000.00 $100,000,000.00 $120,000,000.00 $ pledged in 2013 on Kickstarter
  • 5. Online Games Consulting & Services Online Games Consulting & Services $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 2011 2012 2013 Kickstarter - Game subcategories breakdown $ pledged - Tabletop Games $ pledged - Video Games
  • 6. Online Games Consulting & Services VIDEO GAMES DATA – 2013/ Q1 2014 Quo Vadis 2014 - Berlin Online Games Consulting & Services
  • 7. Online Games Consulting & Services Online Games Consulting & Services $43,968,843 $57,934,418 $- $10,000,000.00 $20,000,000.00 $30,000,000.00 $40,000,000.00 $50,000,000.00 $60,000,000.00 $70,000,000.00 2012 2013 Total $ pledged - Video Games
  • 8. Online Games Consulting & Services Online Games Consulting & Services $- $1,000,000.00 $2,000,000.00 $3,000,000.00 $4,000,000.00 $5,000,000.00 $6,000,000.00 $7,000,000.00 $8,000,000.00 $9,000,000.00 $10,000,000.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monthly $ pledged - Kickstarter $ pledged 2013 - video games $ pledged 2012 - video games
  • 9. Online Games Consulting & Services Online Games Consulting & Services 9 39 88 297 446 -00 50 100 150 200 250 300 350 400 450 500 2009 2010 2011 2012 2013 # of funded video game projects
  • 10. Online Games Consulting & Services Online Games Consulting & Services 115 172 96 155 28 50 38 48 20 21 0 50 100 150 200 250 300 350 400 450 500 2012 2013 # of successful project for video games per funding tier Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
  • 11. Online Games Consulting & Services Online Games Consulting & Services $- $1,000,000.00 $2,000,000.00 $3,000,000.00 $4,000,000.00 $5,000,000.00 $6,000,000.00 Jan Feb Mar Monthly $ pledged - Kickstarter $ pledged 2013 - video games $ pledged 2014 - video games
  • 12. Online Games Consulting & Services Online Games Consulting & Services 3,000,000 800,000 300,000 •Total unique backers • Video game backers • “Repeat” video game backers SIZE OF THE POOL
  • 13. Online Games Consulting & Services Online Games Consulting & Services SIZE OF THE POOL 504,035 221,954 44,821 21,010 9,592- 100,000 200,000 300,000 400,000 500,000 600,000 Video game unique backers per number of projects 1 project 2 to 5 projects 6 to 10 projects 10 to 20 projects 20 + projects
  • 14. Online Games Consulting & Services TRENDS AND RECOMMENDATIONS Quo Vadis 2014 - Berlin Online Games Consulting & Services
  • 15. Online Games Consulting & Services Q1 2014 numbers CURRENT 2014 TREND • 1st time since Double Fine Adventure monthly pledges go below $1m (Jan 2014) • Mostly due to the lack of heavy hitters during that period • The ratio of successfully funded is slightly going down • from 22.2% Q4 2014 to 19.8% Q1 2014 • Funded projects still around 25 to 35 per month
  • 16. Online Games Consulting & Services What’s your possible move RECOMMENDAT|IONS • Campaigns are still heavily depending on the creator’s capacity to attract attention/finding an audience • Unless you can have efficiently access to a wide audience, don’t aim above $50,000 • If you have an existing audience and good media story, reaching $100,000 is easier than it was • $200,000 and more are still very uncommon and dependent on having the “perfect storm” • It is better to launch around existing activity on the platform. • Large projects benefit smaller project by re-igniting interest on the model. • Projects are getting more and more sophisticated • Lower %tage above the objective but more showed (actual gameplay videos, playable demos)
  • 17. Online Games Consulting & Services Other considerations RECOMMENDAT|IONS • Other crowdfunding platforms are not more efficient • Still growing, but with a much smaller audience reach / brand power • Early Access: a more scalable solution • Immediate cashflow • No “campaign management” • Ongoing revenues • Proof of concept principle still in place • Perpetual campaign: • Star Citizen; Shroud of the Avatar; Planetary Annihilation – ongoing campaigns have been accepted and help beyond the campaign window
  • 18. Online Games Consulting & Services Online Games Consulting & Services WHAT’S NEXT? Country Backers USA 65.00% United Kingdom 7.04% Canada 4.74% Australia 3.44% Germany 3.07% France 1.69% Netherlands 1.06% Sweden 1.03% Russia 0.83% Spain 0.75% 2009 – first platform 31st of October 2012 9th of September 2013 13th of November 2013 ?
  • 19. Online Games Consulting & Services thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom C O N T A C T A T