The document analyzes crowd funding data for games from Kickstarter in 2013 and the first quarter of 2014. It finds that 2013 saw $57.9 million pledged to video games on Kickstarter, up from $43.9 million in 2012. The number of funded video game projects also increased from 2012 to 2013. The document provides recommendations for game projects seeking crowd funding, such as not aiming above $50,000 without an existing audience.

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Quo Vadis 2014 - Berlin
State of crowd funding for games
I C O PAR T N E R S
THOMAS BIDAUX

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DATA ANALYZED
Data is collected automatically from kickstarter.com
Data mining provided by Potion of Wit
The OUYA has been re-classified as Technology/Hardware
Include projects that ended after 1st of Jan 2013
Include projects that ended before 1st of Jan 2014
Non-USD figures are converted using a flat rate:
2014 are estimates to be confirmed
METHODOLOGY
1 GBP = 1.60 USD
1 CAD = 0.94 USD
1 AUD = 0.90 USD
1 NZD = 0.80 USD

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GLOBAL DATA - 2013
Quo Vadis 2014 - Berlin
Online Games Consulting & Services

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Online Games Consulting & Services
$-
$20,000,000.00
$40,000,000.00
$60,000,000.00
$80,000,000.00
$100,000,000.00
$120,000,000.00
$ pledged in 2013 on Kickstarter

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Online Games Consulting & Services
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2011 2012 2013
Kickstarter - Game subcategories breakdown
$ pledged - Tabletop Games $ pledged - Video Games

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VIDEO GAMES DATA – 2013/ Q1 2014
Quo Vadis 2014 - Berlin
Online Games Consulting & Services

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Online Games Consulting & Services
$43,968,843
$57,934,418
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
2012 2013
Total $ pledged - Video Games

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Online Games Consulting & Services
$-
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
$9,000,000.00
$10,000,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly $ pledged - Kickstarter
$ pledged 2013 - video games $ pledged 2012 - video games

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Online Games Consulting & Services
9
39
88
297
446
-00
50
100
150
200
250
300
350
400
450
500
2009 2010 2011 2012 2013
# of funded video game projects

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Online Games Consulting & Services
115
172
96
155
28
50
38
48
20
21
0
50
100
150
200
250
300
350
400
450
500
2012 2013
# of successful project for video games per funding tier
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +

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Online Games Consulting & Services
$-
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
Jan Feb Mar
Monthly $ pledged - Kickstarter
$ pledged 2013 - video games $ pledged 2014 - video games

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Online Games Consulting & Services
3,000,000
800,000
300,000
•Total unique
backers
• Video game backers
• “Repeat” video game backers
SIZE OF THE POOL

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Online Games Consulting & Services
SIZE OF THE POOL
504,035
221,954
44,821
21,010 9,592-
100,000
200,000
300,000
400,000
500,000
600,000
Video game unique backers per number of projects
1 project 2 to 5 projects 6 to 10 projects 10 to 20 projects 20 + projects

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TRENDS AND RECOMMENDATIONS
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Online Games Consulting & Services

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Q1 2014 numbers
CURRENT 2014 TREND
• 1st time since Double Fine Adventure monthly pledges go below
$1m (Jan 2014)
• Mostly due to the lack of heavy hitters during that period
• The ratio of successfully funded is slightly going down
• from 22.2% Q4 2014 to 19.8% Q1 2014
• Funded projects still around 25 to 35 per month

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What’s your possible move
RECOMMENDAT|IONS
• Campaigns are still heavily depending on the creator’s capacity to attract
attention/finding an audience
• Unless you can have efficiently access to a wide audience, don’t aim above
$50,000
• If you have an existing audience and good media story, reaching $100,000
is easier than it was
• $200,000 and more are still very uncommon and dependent on having the
“perfect storm”
• It is better to launch around existing activity on the platform.
• Large projects benefit smaller project by re-igniting interest on the model.
• Projects are getting more and more sophisticated
• Lower %tage above the objective but more showed (actual gameplay
videos, playable demos)

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Other considerations
RECOMMENDAT|IONS
• Other crowdfunding platforms are not more efficient
• Still growing, but with a much smaller audience reach / brand power
• Early Access: a more scalable solution
• Immediate cashflow
• No “campaign management”
• Ongoing revenues
• Proof of concept principle still in place
• Perpetual campaign:
• Star Citizen; Shroud of the Avatar; Planetary Annihilation – ongoing
campaigns have been accepted and help beyond the campaign window

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Online Games Consulting & Services
WHAT’S NEXT?
Country Backers
USA 65.00%
United Kingdom 7.04%
Canada 4.74%
Australia 3.44%
Germany 3.07%
France 1.69%
Netherlands 1.06%
Sweden 1.03%
Russia 0.83%
Spain 0.75%
2009 – first platform
31st of October 2012
9th of September 2013
13th of November 2013
?

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thomas@icopartners.com
www.slideshare.net/ICOPartners
www.icopartners.com/blog
@icotom
C O N T A C T A T