The document presents a plan for an educational mobile game called Green Kids Media that teaches children about endangered species and environmental conservation through gameplay. It will be developed across multiple platforms using Flash, Flex, Android and iOS and utilize a "freemium" business model generating revenue from in-app purchases, upgrades, and advertisements. The team has expertise in relevant fields and outlines strategies for user acquisition, engagement, monetization, and competing in the educational gaming market over five years.

1. GKM Family
Shreyas Rami Jozhe Fonseca Prof. Lynn Rogoff
Director of World Wide Animation / Graphic Design MFA, Communication Arts
Business Development MFA Communication Arts Founder, AMERIKIDS USA
MBA, BS Information ABC Weekend Specials.
Technology Yu Hou ORACLE winner. McGraw Hill
Graphic Design, Voice invests $1.5 Million in CD-ROM
Arjun Rai Scripting and Production game, Pony Express Rider(PER)
Director of Social Media BFA Communication Arts licensees AMERIKIDS™
BS Entrepreneurship, trademark. PER launches new
Entrepreneur Palak Chheda $75M McGraw Hill division,
Head of Programming and McGraw Hill Home Interactive.
Xiaolin Li Web Design
Graphic Design and Content MS Computer Science, BE Prof. Robert Smith
Development Computer Engineering MFA, Fine Arts and Design
BFA Communication Arts
Dr. Joanne Scillitoe
MBA / Ph. D. Management
Dir. Entrepreneurship Center

2. Presented by Green Kids Media

3. Technology
The game will be made available across all platforms
Game will be developed in Flash, Flex, Android and iOS
Our Expertise in Flex will enable us to quickly deliver the games
across wide range of devices
Looking into the future, “Augmented Reality”

4. “Freemium” Business Model
First to market and unique online edutainment interactive virtual
game based on finding endangered species and saving the
environment worldwide
Initially 6 continents and 36 endangered animals with varying
difficulty levels
Target market: Youth (7-12 yrs) and Families
Revenue will be earned by
Purchase of virtual goods
Purchase upgrades for advanced & faster play
Advertisements (eg. Kiip style)

5. First Year Customer Acquisition
Cost for adding new users
$20/day on Facebook & Google Ads = $7,300/year
$0.25 Cost per click (CPC) = 29,200 clicks per year
20% of 29,200 clicks expected to become users = 5,840
Banner Exchange
Targeted to animal, environment, kid focused and educational
organizations

6. GKM Revenue Sources
% Growth 27% 36% 50% Viral
2012 2013 2014 2015 2016
# of Users 5,840 10,512 18,921 34,058 10Million
in-App Purchases $7,008 $12,612 $22,704 $40,860 $12Million
Ads Revenue $12,000 $15,240 $20,726 $31,089 $62,719
Total Revenue $19,008 $27,852 $43,430 $71,949 $12,062,179
Middle
East &
Asia- Africa Ads 20%
Pacific 1% In-App
23% America Purchase Upgrades
s 20%
s 60%
41%
Europe
35%
Worldwide Gamers

7. Market Growth
30
$50.00 2011 2014/2015
$160.0
$45.00
25 411% $46.00
38.4%
$40.00
InUsers in Millions
$140.0
20
$35.00
$120.0
$30.00 7.7%
$ Billions
15
In $ Millions
$100.0
$25.00 0-11 years
10 2011
$80.0
$20.00 12-17 years
$141.2 2014
$15.00
5 $60.0
477% $101.0 $102.0
$10.00 $93.7
0 $40.0
$5.00 $8.50
2008
$20.0 $0.97
2009 $5.60
2010 2011 2012 2013 2014
$0.00
Year
$0.0 Global In-App Purchases($
50% Growth in the number of users aged Mobile App Revenue($
Global under 12
Billion)
USA Online Gamers(Money Spent) Billion) Mobile Gamers
USA

8. Social Media & User Engagement
Weekly top member recognition
Weekly updates from the game characters
Monthly contests for gaining free points towards virtual goods
purchase
Facebook Connect & Game Center
Awards, badges, free virtual goods
Resources/articles published for reading

9. Competitors/Barriers to Entry
Go Diego Go Safari (Nickelodean-Viacom)
Disney Earth (The Walt Disney Company)
Zoo Tycoon 2 (Blue Fang Games)
Low Barriers to Entry
Very engaging new content and innovations

10. 5 Year Plan