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PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 1
TABLE OF CONTENTS
PC SHOOTERS FREE-TO-PLAY TITLES IN EUROPE
F R E E - T O - P L A Y T I T L E S I N E U R O P E
T A B L E O F C O N T E N T S
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 2
TABLE OF CONTENTS
METHODOLOGY
Games Studied:
The present reports covers the following games:
APB Reloaded
Planetside 2
Battlefield Heroes
World of Tanks
Gotham City Impostors
Team Fortress 2
Warface
Hawken
Warframe
Blacklight Retribution
CrossFire EU
Combat Arms
Tribes
Loadout
Shootmania Storm
All general or country market statistics are based only on these games, not the general F2P Shooter
genre.
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 3
TABLE OF CONTENTS
Countries studied:
The present reports covers the following countries:
UNITED KINGDOM/IRELAND
FRANCE
GERMANY/AUSTRIA/SWITZERLAND
SPAIN
ITALY
POLAND
SCANDINAVIA (SWEDEN/NORWAY/DENMARK/FINLAND)
BENELUX (BELGIUM/NETHERLANDS/LUXEMBOURG)
RUSSIA
TURKEY
ROMANIA
PORTUGAL
CZECH REPUBLIC/SLOVAKIA
CREECE
BULARIA
HUNGARY
Methodology
MAU, ARPU, conversion rates, ARPPU estimates are based on Superdata Research figures, in addition
to our social network monitoring (Facebook, Twitter, YouTube, Twitch).
Shop analysis is based on collecting the data of all the shops, either manually or automatically.
All analysis is only on PC versions of the games.
Contact
Please contact diane@icopartners.com for any question.
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 4
TABLE OF CONTENTS
TABLE OF CONTENTS
Contents
PC SHOOTERS FREE-TO-PLAY TITLES IN EUROPEMETHODOLOGY ......................................................... 1
Games Studied: ................................................................................................................................... 2
Countries studied: ............................................................................................................................... 3
Methodology....................................................................................................................................... 3
Contact ................................................................................................................................................ 3
TABLE OF CONTENTS............................................................................................................................... 4
GENERAL MARKET INFO.......................................................................................................................... 7
TERRITORY-SPECIFIC INFORMATION..................................................................................................... 10
UNITED KINGDOM/IRELAND ............................................................................................................. 11
FRANCE.............................................................................................................................................. 13
GERMANY/AUSTRIA/SWITZERLAND.................................................................................................. 15
SPAIN................................................................................................................................................. 17
ITALY.................................................................................................................................................. 19
POLAND ............................................................................................................................................. 21
SCANDINAVIA (SWEDEN/NORWAY/DENMARK/FINLAND) ............................................................... 23
BENELUX (BELGIUM/NETHERLANDS/LUXEMBOURG)....................................................................... 25
RUSSIA ............................................................................................................................................... 27
TURKEY .............................................................................................................................................. 29
ROMANIA .......................................................................................................................................... 31
PORTUGAL......................................................................................................................................... 33
CZECH REPUBLIC/SLOVAKIA.............................................................................................................. 35
GREECE .............................................................................................................................................. 37
BULGARIA.......................................................................................................................................... 39
HUNGARY .......................................................................................................................................... 41
GAME-SPECIFIC INFORMATION............................................................................................................. 43
SUMMARY - SHOP ANALYSIS............................................................................................................. 44
APB RELOADED.................................................................................................................................. 54
Game information ......................................................................................................................... 54
Shop Analysis................................................................................................................................. 56
PLANETSIDE 2 .................................................................................................................................... 62
Game information ......................................................................................................................... 62
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 5
TABLE OF CONTENTS
Shop Analysis................................................................................................................................. 64
BATTLEFIELD HEROES........................................................................................................................ 71
Game Information......................................................................................................................... 71
Shop Analysis................................................................................................................................. 73
WORLD OF TANKS ............................................................................................................................. 80
Game Information......................................................................................................................... 80
Shop Analysis................................................................................................................................. 82
GOTHAM CITY IMPOSTORS ............................................................................................................... 90
Game information ......................................................................................................................... 90
Shop Analysis................................................................................................................................. 92
TEAM FORTRESS 2............................................................................................................................. 97
Game Information......................................................................................................................... 97
Shop Analysis................................................................................................................................. 99
WARFACE......................................................................................................................................... 105
Game Information....................................................................................................................... 105
Shop Analysis............................................................................................................................... 107
HAWKEN.......................................................................................................................................... 114
Game Information....................................................................................................................... 114
Shop Analysis............................................................................................................................... 116
WARFRAME ..................................................................................................................................... 123
Game Information....................................................................................................................... 123
Shop Analysis............................................................................................................................... 125
BLACKLIGHT RETRIBUTION.............................................................................................................. 132
Game Information....................................................................................................................... 132
Shop Analysis............................................................................................................................... 133
CROSSFIRE EU.................................................................................................................................. 140
Game Information....................................................................................................................... 140
Shop Analysis............................................................................................................................... 142
COMBAT ARMS................................................................................................................................ 149
Game Information....................................................................................................................... 149
Shop Analysis............................................................................................................................... 151
LOADOUT......................................................................................................................................... 159
Game information ....................................................................................................................... 159
Shop Analysis............................................................................................................................... 161
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 6
TABLE OF CONTENTS
TRIBES: ASCEND............................................................................................................................... 167
Game Information....................................................................................................................... 167
Shop Analysis............................................................................................................................... 169
SHOOTMANIA STORM..................................................................................................................... 176
Game Information....................................................................................................................... 176
Shop Analysis............................................................................................................................... 177
PC Shooters F2P titles in Europe
©2015 ICO Partners Confidential Page 178
TABLE OF CONTENTS

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2015 - Europe F2P Shooters - Table of Content

  • 1. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 1 TABLE OF CONTENTS PC SHOOTERS FREE-TO-PLAY TITLES IN EUROPE F R E E - T O - P L A Y T I T L E S I N E U R O P E T A B L E O F C O N T E N T S
  • 2. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 2 TABLE OF CONTENTS METHODOLOGY Games Studied: The present reports covers the following games: APB Reloaded Planetside 2 Battlefield Heroes World of Tanks Gotham City Impostors Team Fortress 2 Warface Hawken Warframe Blacklight Retribution CrossFire EU Combat Arms Tribes Loadout Shootmania Storm All general or country market statistics are based only on these games, not the general F2P Shooter genre.
  • 3. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 3 TABLE OF CONTENTS Countries studied: The present reports covers the following countries: UNITED KINGDOM/IRELAND FRANCE GERMANY/AUSTRIA/SWITZERLAND SPAIN ITALY POLAND SCANDINAVIA (SWEDEN/NORWAY/DENMARK/FINLAND) BENELUX (BELGIUM/NETHERLANDS/LUXEMBOURG) RUSSIA TURKEY ROMANIA PORTUGAL CZECH REPUBLIC/SLOVAKIA CREECE BULARIA HUNGARY Methodology MAU, ARPU, conversion rates, ARPPU estimates are based on Superdata Research figures, in addition to our social network monitoring (Facebook, Twitter, YouTube, Twitch). Shop analysis is based on collecting the data of all the shops, either manually or automatically. All analysis is only on PC versions of the games. Contact Please contact diane@icopartners.com for any question.
  • 4. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 4 TABLE OF CONTENTS TABLE OF CONTENTS Contents PC SHOOTERS FREE-TO-PLAY TITLES IN EUROPEMETHODOLOGY ......................................................... 1 Games Studied: ................................................................................................................................... 2 Countries studied: ............................................................................................................................... 3 Methodology....................................................................................................................................... 3 Contact ................................................................................................................................................ 3 TABLE OF CONTENTS............................................................................................................................... 4 GENERAL MARKET INFO.......................................................................................................................... 7 TERRITORY-SPECIFIC INFORMATION..................................................................................................... 10 UNITED KINGDOM/IRELAND ............................................................................................................. 11 FRANCE.............................................................................................................................................. 13 GERMANY/AUSTRIA/SWITZERLAND.................................................................................................. 15 SPAIN................................................................................................................................................. 17 ITALY.................................................................................................................................................. 19 POLAND ............................................................................................................................................. 21 SCANDINAVIA (SWEDEN/NORWAY/DENMARK/FINLAND) ............................................................... 23 BENELUX (BELGIUM/NETHERLANDS/LUXEMBOURG)....................................................................... 25 RUSSIA ............................................................................................................................................... 27 TURKEY .............................................................................................................................................. 29 ROMANIA .......................................................................................................................................... 31 PORTUGAL......................................................................................................................................... 33 CZECH REPUBLIC/SLOVAKIA.............................................................................................................. 35 GREECE .............................................................................................................................................. 37 BULGARIA.......................................................................................................................................... 39 HUNGARY .......................................................................................................................................... 41 GAME-SPECIFIC INFORMATION............................................................................................................. 43 SUMMARY - SHOP ANALYSIS............................................................................................................. 44 APB RELOADED.................................................................................................................................. 54 Game information ......................................................................................................................... 54 Shop Analysis................................................................................................................................. 56 PLANETSIDE 2 .................................................................................................................................... 62 Game information ......................................................................................................................... 62
  • 5. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 5 TABLE OF CONTENTS Shop Analysis................................................................................................................................. 64 BATTLEFIELD HEROES........................................................................................................................ 71 Game Information......................................................................................................................... 71 Shop Analysis................................................................................................................................. 73 WORLD OF TANKS ............................................................................................................................. 80 Game Information......................................................................................................................... 80 Shop Analysis................................................................................................................................. 82 GOTHAM CITY IMPOSTORS ............................................................................................................... 90 Game information ......................................................................................................................... 90 Shop Analysis................................................................................................................................. 92 TEAM FORTRESS 2............................................................................................................................. 97 Game Information......................................................................................................................... 97 Shop Analysis................................................................................................................................. 99 WARFACE......................................................................................................................................... 105 Game Information....................................................................................................................... 105 Shop Analysis............................................................................................................................... 107 HAWKEN.......................................................................................................................................... 114 Game Information....................................................................................................................... 114 Shop Analysis............................................................................................................................... 116 WARFRAME ..................................................................................................................................... 123 Game Information....................................................................................................................... 123 Shop Analysis............................................................................................................................... 125 BLACKLIGHT RETRIBUTION.............................................................................................................. 132 Game Information....................................................................................................................... 132 Shop Analysis............................................................................................................................... 133 CROSSFIRE EU.................................................................................................................................. 140 Game Information....................................................................................................................... 140 Shop Analysis............................................................................................................................... 142 COMBAT ARMS................................................................................................................................ 149 Game Information....................................................................................................................... 149 Shop Analysis............................................................................................................................... 151 LOADOUT......................................................................................................................................... 159 Game information ....................................................................................................................... 159 Shop Analysis............................................................................................................................... 161
  • 6. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 6 TABLE OF CONTENTS TRIBES: ASCEND............................................................................................................................... 167 Game Information....................................................................................................................... 167 Shop Analysis............................................................................................................................... 169 SHOOTMANIA STORM..................................................................................................................... 176 Game Information....................................................................................................................... 176 Shop Analysis............................................................................................................................... 177
  • 7. PC Shooters F2P titles in Europe ©2015 ICO Partners Confidential Page 178 TABLE OF CONTENTS