The document provides an analysis of crowdfunding trends from Kickstarter, particularly focusing on the gaming and technology sectors between 2012 and 2013. It discusses various statistics including total amounts pledged, project success rates, and comparisons across different currencies and categories. The analysis highlights the growth patterns and key opportunities within crowdfunding, particularly emphasizing the success of specific project tiers and the impact of emerging technologies like Oculus VR.

1. W E B 2 D A Y – N a n t e s – J u n e 2 0 1 4
FAC T S AN D T R E N D S :
W h a t a r e t h e r e a l o p p o r t u n i t i e s o f f e r e d b y c r o w d f u n d i n g ?
THOMAS BIDAUX

2. Online Games Consulting & Services
SPEAKER INTRO
I AM A LITTLE OBSESSED
BACKED
93
PROJECTS

3. Online Games Consulting & Services
DATA ANALYZED
Data is collected automatically from kickstarter.com
Data mining provided by Potion of Wit
The OUYA has been re-classified as Technology/Hardware
Include projects that ended after 1st of Jan 2013
Include projects that ended before 1st of Jun 2014
Non-USD figures are converted using a flat rate:
METHODOLOGY
1 GBP = 1.60 USD
1 CAD = 0.94 USD
1 AUD = 0.90 USD
1 NZD = 0.80 USD

4. Online Games Consulting & Services
Kickstarter launched in GBP in the UK on 31/10/2012 (live 12 months in 2013)
Kickstarter launched in CAD in Canada on 09/09/2013 (live almost 4 months in 2013)
Kickstarter launched in AUD in Australia on 13/11/2013 (live around 1.5 months in 2013)
Kickstarter launched in NZD in New-Zeland on 13/11/2013 (live around 1.5 months in 2013)
KEY INFORMATION
KICKSTARTER PLATFORMS LAUNCH DATES

5. ALL CATEGORIES
2013 - ACROSS ALL CATEGORIES ON KICKSTARTER

6. Online Games Consulting & Services
ALL CATEGORIES - 2012 & 2013 COMPARED
$-
$20,000,000.00
$40,000,000.00
$60,000,000.00
$80,000,000.00
$100,000,000.00
$120,000,000.00
$140,000,000.00
TOTAL AMOUNT PLEDGED PER CATEGORY - 2012 & 2013
$ pledged - 2012 $ pledged - 2013
SOURCE : ICO PARTNERS & POTION OF WIT

7. Online Games Consulting & Services
-00
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
TOTAL NUMBER OF PROJECTS PER CATEGORY - 2012 & 2013
Number of projects - 2012
Number of projects - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
ALL CATEGORIES - 2012 & 2013 COMPARED

8. Online Games Consulting & Services
1,910
751
386
1,246
743
3,976
909
1,498
4,556
436
1,993
631
984
1,956
651
150
1,860
1,567
5,511
1,232
2,545
3,177
779
3,876
1,060
497
-00
1,000
2,000
3,000
4,000
5,000
6,000
PROJECTS PER CATEGORY - 2013
Projects funded Projects not funded
SOURCE : ICO PARTNERS & POTION OF WIT
ALL CATEGORIES

9. Online Games Consulting & Services
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
$45,000.00
AVERAGE GOAL PER CATEGORY - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
ALL CATEGORIES

10. Online Games Consulting & Services
$426,434,950.02
$39,731,035.34
$9,428,808.82 $1,213,554.48 $227,261.88
$-
$50,000,000.00
$100,000,000.00
$150,000,000.00
$200,000,000.00
$250,000,000.00
$300,000,000.00
$350,000,000.00
$400,000,000.00
$450,000,000.00
USD GBP CAD AUD NZD
TOTAL AMOUNT PLEDGED PER CURRENCY - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
ALL CATEGORIES

11. ALL CATEGORIES
2013 - ACROSS ALL CATEGORIES ON KICKSTARTER
TECHNOLOGY

12. Online Games Consulting & Services
$4,690,593.43
$37,120,381.94
$67,423,734.01
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
$80,000,000.00
2011 2012 2013
TOTAL AMOUNT PLEDGED YEARLY
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

13. Online Games Consulting & Services
$-
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
TOTAL AMOUNT PLEDGED MONTHLY - 2012 & 2013
$ pledged 2013 $ pledged 2012
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

14. Online Games Consulting & Services
-00
20
40
60
80
100
120
140
160
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
PROJECTS PER MONTH - 2013
Projects funded - 2013 Projects not funded - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

15. Online Games Consulting & Services
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
$80,000,000.00
2012 2013
TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

16. Online Games Consulting & Services
110 187
108
19041
89
47
141
12
24
0
100
200
300
400
500
600
700
2012 2013
TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

17. Online Games Consulting & Services
543
70
13 3 2
871
148
31
7 3
-00
100
200
300
400
500
600
700
800
900
1,000
USD GBP CAD AUD NZD
NUMBER OF PROJECTS PER CURRENCY PLATFORM - 2013
Projects funded - 2013 Projects not funded - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

18. Online Games Consulting & Services
$57,116,326.65
$7,567,863.22
$2,497,013.97
$189,586.17 $52,944.00
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
USD GBP CAD AUD NZD
TOTAL AMOUNT PLEDGED PER CURRENCY - 2013
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY

19. TECHNOLOGY SUB CATEGORIES
2013 - ACROSS ALL CATEGORIES ON KICKSTARTER
TECHNOLOGY

20. Online Games Consulting & Services
$1,935,018.34
$18,925,945.28
$20,481,222.14
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
2011 2012 2013
TOTAL AMOUNT PLEDGED YEARLY
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY (SUB CATEGORY)

21. Online Games Consulting & Services
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
2012 2013
TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY (SUB CATEGORY)

22. Online Games Consulting & Services
56 92
54
6329
27
25
40
7
7
0
50
100
150
200
250
2012 2013
TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WIT
TECHNOLOGY (SUB CATEGORY)

23. TECHNOLOGY SUB CATEGORIES
2013 - ACROSS ALL CATEGORIES ON KICKSTARTER
HARDWARE

24. Online Games Consulting & Services
$2,378,458.08
$17,192,390.09
$44,108,744.27
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$30,000,000.00
$35,000,000.00
$40,000,000.00
$45,000,000.00
$50,000,000.00
2011 2012 2013
TOTAL AMOUNT PLEDGED YEARLY
SOURCE : ICO PARTNERS & POTION OF WIT
HARDWARE (SUB CATEGORY)

25. Online Games Consulting & Services
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$30,000,000.00
$35,000,000.00
$40,000,000.00
$45,000,000.00
$50,000,000.00
2012 2013
TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT
HARDWARE (SUB CATEGORY)

26. Online Games Consulting & Services
36
74
41
1…
9
57
21
96
5
16
0
50
100
150
200
250
300
350
400
2012 2013
TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WIT
HARDWARE (SUB CATEGORY)

27. TECHNOLOGY SUB CATEGORIES
2013 - ACROSS ALL CATEGORIES ON KICKSTARTER
OPEN SOFTWARE

28. Online Games Consulting & Services
$377,117.01
$1,002,046.57
$2,833,767.59
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
2011 2012 2013
TOTAL AMOUNT PLEDGED YEARLY
SOURCE : ICO PARTNERS & POTION OF WIT
OPEN SOFTWARE (SUB CATEGORY)

29. Online Games Consulting & Services
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
2012 2013
TOTAL AMOUNT PLEDGED PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WITSOURCE : ICO PARTNERS & POTION OF WIT
OPEN SOFTWARE (SUB CATEGORY)

30. Online Games Consulting & Services
18
21
13
19
3
51
5
0
1
0
10
20
30
40
50
60
2012 2013
TOTAL NUMBER OF FUNDED PROJECTS PER TIER (TOTAL RAISED) - 2012 & 2013
Less $10k $10k to $50k $50k to $100k $100k to $500k $500k +
SOURCE : ICO PARTNERS & POTION OF WIT
OPEN SOFTWARE (SUB CATEGORY)

31. Online Games Consulting & Services
CATEGORISATION EVOLUTION
NEW CATEGORIES
Open Software Robots
Technology Apps
Hardware Gadgets
Web Camera Equipment
3D Printing DIY Electronics
Software Fabrication Tools
Wearables Sound
Flight Space Exploration

32. Online Games Consulting & Services
March 2014 – Oculus VR is bought by Facebook at a $2bn valuation.
Internet is in flame.
2014 TRENDS
The OCULUS effect

33. Online Games Consulting & Services
CURRENT TRENDS FOR 2014 IN TECHNOLOGY
$-
$10,000,000.00
$20,000,000.00
$30,000,000.00
$40,000,000.00
$50,000,000.00
$60,000,000.00
$70,000,000.00
$80,000,000.00
2009 2010 2011 2012 2013 2014-part
$ PLEDGED PER YEAR - TECHNOLOGY PROJECTS
SOURCE : ICO PARTNERS

34. Online Games Consulting & Services
$-
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$14,000,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$ PLEDGED PER MONTH - TECHNOLOGY PROJECTS
$ pledged 2012 $ pledged 2013 $ pledged 2014 (partial)
SOURCE : ICO PARTNERS
CURRENT TRENDS FOR 2014 IN TECHNOLOGY

35. WHY GO TO CROWDFUNDING?

36. Online Games Consulting & Services
SUPPORT YOUR CASH FLOW
WHY?

37. Online Games Consulting & Services
CREATE A COMMUNITY
WHY?

38. Online Games Consulting & Services
PROVE YOUR CAPACITY TO LAUNCH
WHY?

39. Online Games Consulting & Services
• “BUILD IT AND THEY WILL COME” ALWAYS FAIL
• YOU NEED TO DO A LOT OF PLANNING
• YOU NEED TO TRIPLE CHECK YOUR BUDGET…
• … AND THEN ADD SOME BUFFER
PRACTICAL CONSIDERATIONS

40. Online Games Consulting & Services
thomas@icopartners.com
www.slideshare.net/ICOPartners
www.icopartners.com/blog
@icotom
C O N T A C T A T