9. KHELODESI – Savour your very
Indian gaming tastes
• Brings you popular Indian games on
mobile to relive your childhood.
• Play games like Pitto, Ludo, Gully cricket .
• Enjoy your preferred local soundtrack
• Wide variety of gullys,fields,balls,bats
boards to choose from
• Multiplayer mode , make your team and
challenge others
10. KHELODESI aims to provide
•Innovative gaming
features to keep
consumers engaged
• Unique user experience
•Authentic real scenarios to
play in
21. KHELODESI will be positioned as an
unique Indian gaming app designed
to meet local consumer tastes
• Targeted at 20-35 years students and
working people who are mostly avid
gamers
• Variety of options to play, adaptive
design and in app purchases to add
value to our target customers
22. Market
Opportunities
Indian gaming market
predicted to earn
revenue as high as
$1.1B by 2020
Low cost
powerful
Smartphone
coming up
Leverage positive
brand association
through Made in India
India has now
become the
number one
country by
downloads on
the Google Play
Store in 2016
23. POINTS OF PARITY
• Multiplayer
mode
• Compatible with
Android and iOS
• Multi level game
24. POINTS OF DIFFERENCE
• Games designed having strong
emotional connect like
Pitto,Ludo,Gully Cricket.
• Soundtrack in preferred local
language
• Exceptional User experience
31. Developers
• To develop an effective and
seamless experience through
innovation
• High Quality gaming features
32. Channel Partners
• For app store optimization
• Work for higher Ranking in games
category so that maximum visibility is
achieved
33. • To provide users with a frictionless
payment experience for in app
purchases
• With PayPal or carrier billing so that
the whole process is hassle free.
34. Communications Partner
• Will communicate our brand positioning
through right mix which includes first
our app itself
• Social networks and game review sites
will be tapped
• Developing blogs on our site to engage
gamers
36. CONTENT & DESIGN TEAM
• Develop user friendly interface
• Create Exceptional User experience
(UX)
• Updation of content to be constantly
relevant to needs.
37. RESEARCH TEAM
• To look into current app and
technology innovation
• Analyzing Data to get essential
insights
38. MARKETING TEAM
• Look for market trends and gaps to cater
• Overall creation of brand association
• Encouraging app downloads and clear
communication of premium features
• Gain quintessential consumer insights
through app reviews and feedback
41. First ever Indian Game center, Now
it’s packed with 6 games.
Play Ludo, Snake and Ladder, Word
Search, Quiz, Word Hunt (Jalebi)
and 4-Letters (Barfi) in this single
pack.
LUDO KING is a board game played between
friends, family & kids. It is a cross platform
game that supports Desktop, Android and iOS
platform at same time in online multiplayer
mode.
All these apps competes for the same target market
And have in app purchases and multi player mode
44. Product
• Games like Pitto,Gully cricket,Ludo
• Each game comprising of 15 levels
• Best quality graphic
• More than 20 local Soundtrack,
making overall experience enjoying
• Comprises free and premium
features
45. Product features
(Freemium model )
Free Features
• Free access to games
like Pitto, Ludo and
Gully cricket
• Listen to local
soundtrack
• Multi player mode
Premium features
• Premium version will
have access to all levels in
each game
• Variety of options like
fields, bats ,balls, gullys
(streets), Boards to play
with.
• Access to KHELODESI
community ,a platform to
express your love for
games
46. Pricing
• In-app purchases ranging
from $0.3-$5 (coins for
upgradation )
• Price targeted at
consumers with disposable
income and price sensitive
avid gamers .
47. Communication
• A well known product will be a well sold product.
The most effective and efficient communication
will be through our app uniqueness
• Users will be encouraged to share on social
network by giving them incentives like free coins
• Branding efforts through our social network
pages ,blogs and app store optimization (organic)
48. Distribution
• Listing of our app on Google Play for
download.
• Social networks will lead potential consumers
to our download page .
• Placement of our app links on blogs sites and
game review portals
• Leverage our social presence on Twitter,
Facebook, Youtube and any other online
community to share our accomplishment and
thus create word-of mouth recommendation
