Game monetization

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Taraneh Amir Teimoury

How to earn money from your mobile game? part 1: Advertising

Business

• can turn $2-$3
CPM
• annoying
• very easy to
implement
BANNER ADS

• Less annoying
(user’s choice)
EXPANDABLE ADS

• effective
• need to
integrate into
gameplay
• Lives, Tokens,
Coins, etc.
• Publishers:
Adcolony
ADS AS A REWARD

• higher CPMs
($10 ?)
INTERSTITIALS BETWEEN LEVELS

The user clicks on the button and gets a list
of related games he might be interested
in.
MORE GAMES BUTTON

• only on Android
• your game is authorised to send push
messages to the user and these can be
used to promote other games
• Publishers: Airpush
ICON DROP

• user gets in-game coins in return for
downloading and trying other apps
INCENTIVIZED DOWNLOADS / OFFERWALLS

SOURCES
• What Are The Best Ad Formats For Your Mobile Game? , appsamurai
• 11 monetization strategies for game developers, spilgames
• 42 Ways to Monetize Your Mobile Game, gameanalytics
• The Winner Of The Mobile Game: Rewarded Video Ads, appsamurai

THANKS FOR WATCHING
Taraneh Amirteimoury
Taraneh480@gmail.com
Taraneh Amirteimoury

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Game monetization

3. • can turn $2-$3 CPM • annoying • very easy to implement BANNER ADS

4. • Less annoying (user’s choice) EXPANDABLE ADS

5. • effective • need to integrate into gameplay • Lives, Tokens, Coins, etc. • Publishers: Adcolony ADS AS A REWARD

6. • higher CPMs ($10 ?) INTERSTITIALS BETWEEN LEVELS

7. The user clicks on the button and gets a list of related games he might be interested in. MORE GAMES BUTTON

8. one last full size ad GAME EXIT

9. • only on Android • your game is authorised to send push messages to the user and these can be used to promote other games • Publishers: Airpush ICON DROP

10. • user gets in-game coins in return for downloading and trying other apps INCENTIVIZED DOWNLOADS / OFFERWALLS

11. BRANDED VIRTUAL GOODS

12. SOURCES • What Are The Best Ad Formats For Your Mobile Game? , appsamurai • 11 monetization strategies for game developers, spilgames • 42 Ways to Monetize Your Mobile Game, gameanalytics • The Winner Of The Mobile Game: Rewarded Video Ads, appsamurai

13. THANKS FOR WATCHING Taraneh Amirteimoury Taraneh480@gmail.com Taraneh Amirteimoury

Game monetization

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