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GameZBoost, a gaming industry enabler


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GameZBoost is a gaming industry enabler, to you and me, we offer full featured and highly customisable white label platforms (online, mobile & social), the offering extends to include game integration solutions to publishers across the globe, our platforms are already running games sites for some of the worlds top publishers, in 16 countries and have been translated into 12 languages. We have solutions for Game Studios to integrate into our platform and tap into an instant audience

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GameZBoost, a gaming industry enabler

  1. 1. Move from generic  media brand to  focused gaming brand. 2007 2011 2013 • SEO Services • SEM Services • Game Development • Game Customization • Advergaming • Games Platforms Shifted primary focus to  mobile game development • Enhancements to Platform • Positioning for Growth • Strategic Partnerships • International Expansion Our Legacy Launched GameZBoost  [Focused Gaming Enabler] • Wins with custom gaming  solutions for RTL & NBC • Deployed in 16 countries &  translated into 12 languages Developed 18 iOS & Android titles. Achieved 3.5 Million+ downloads to date. 165,000 downloads on Amazon in a single day. Sector difficult to monetize & achieve break‐even, with costly development resources and exorbitant marketing expenses. Shareholding = Mark van Diggelen: 55,77% | 4Di Capital: 44,23% 2014 • Early traction already achieved • Organic Growth ($0 ad spend)
  2. 2. What We Do What Do We Do What Our Clients Say Jeff Li – Corporate Development at NBC Universal “Mark is a highly capable individual with excellent  attention to detail. His company has consistently  provided reliable support to NBC Universal. We  continue to be very impressed with the  responsiveness of Mark and his team.” Ian McClelland – RTL Group Luxembourg “Mark and the team were great to work with and  exceeded our expectations.” GameZBoost is a gaming industry enabler, we offer full featured and highly customisable white label platforms (online, mobile & social), the offering extends to include game integration solutions to publishers across the globe, our platforms are already running games sites for some of the worlds top publishers, in 16 countries and have been translated into 12 languages. We have solutions for Game Studios to integrate into our platform and tap into an instant audience.
  3. 3. Who Are We Founder & CEO  • 14 years gaming industry experience.  • Developed 1st game on a Commodore Vic 20 in 1982.  • Awarded “Global Top 50 Entrepreneur 2013” by Info Dev / The World Bank. • 18 Android / iOS titles + 35 Nokia titles + 600 online titles • Past ventures include: • IT hardware company in the early 1990’s  • A web development company in the mid 1990’s • Launched 1st online communities in South Africa, in the late 1990’s • Early 2000’s launched Casual Gaming, Lottery, Bingo and Poker sites in UK and USA Mark van Diggelen Magnus Esterhuizen Head of Technology  • 11 years web platforms development experience. • 6 years gaming platform development experience. • Past ventures: • Web development company in early 2000 – unable to scale up
  4. 4. Why We Do It Publishers needing a proven  user acquisition & retention  medium – games provide this.  Publishers needing to  integrate game content &  users from multiple sources. Publishers requiring an off‐the‐ shelf gaming solution that offers  full customization & localization. Game developers requiring an  audience for their premium game  titles + unlock revenue sharing.
  5. 5. What We Offer  White Label White label solution allowing  for online, social & mobile  deployments. Feature rich  modular offering, that can be  fully translated, customized  and re‐skinned. XML Highly Scalable XML  framework allows for  flexibility by either opting for  a full featured white label  games site or a feature rich  XML feed, with you in total  control. API’s Secure API Exchange + SSO (seamless user porting)  integration, with custom  API’s for game studios,  giving them access to an  instant audience. Content Access to engaging premium games  titles, from the worlds best  games  studios. Access a vast catalogue of  titles, across all genres, affording you  the opportunity to satisfy all  demographics gaming needs.    Customisation, Integration, Monetisation
  6. 6. Why Us • A fully re‐skinned games portal • A full featured games solution • Users seamlessly integrated / ported • Flexibility to offer a full featured white  label solution or a XML solution, that puts  you in full control • Full language localisation of platform &  games • Cross platform ‐ web, social & mobile  devices • Integrated micro transactions platform • Access to engaging premium games  content • Social integration & sharing options • Community features, promoting users  engagement • The platform eliminates the need for 1 on  1 integration What we offer: • Partner with an industry leader, with a  strong reputation • 14 years of gaming specific experience • Established global network of strategic  clients & studios • A flexible approach to partnering • Limited impact on your tech dev resources • Engaging premium games titles • Cost effective solution, low start up costs • Game developers, access an instant  audience • Immediate access to multiple revenue  streams • A proven user acquisition and retention  medium • Ongoing R & D program to enhance  platform • We offer a fully hosted solution • Proven business model Benefits to publishers:
  7. 7. The Market Content and services  for all age groups and  genders, across  all  gaming genre’s. Segment Focus – 2014 Forecasts: • Casual Games: 1.3 Bn users = $7.6 Bn • MMO Games: 885M users = $18 Bn • Mobile Browsers: 2.5 Bn Devices = $15.2 Bn • Premium Offering – Large Publishers • 60% of all  websites run on WordPress • Target % of Top websites per region • Increase penetration with existing clients • Strong focus on Mobile Devices [HTML5] • 600k registered users (current) • 3.5M Game Plays  p/m (current) • 150M Game Plays p/m (2016) • Primary Audience 170M Unique Users • Deployed in 16 Countries • Translated to 12 Languages Demographics Our Market Market Overview Early Traction
  8. 8. Our Products • Compatible across all Browsers • Compatible across all OS’s • Extension of your brand • Seamless user integration (SSO) Web • Content reformatted on the fly • Compatible across all Browsers • Extension of online brand • HTML5 gaming content Mobile • Quick access to play • Access friends • Post achievements • Content settings ported Social Manage all aspects of the games  site, including: games, players,  reporting, promotions, contests,  merchandise, etc. Management Anywhere, Anytime, Playtime
  9. 9. The Platforms White Label Promotions Management 3rd Party Games – from 9 developers – API’s  Developed = full SSO & Payment  Integration Extensive Backoffice Management  Features Games Management Functionality Fully Responsive Platform – on the fly  formatting for mobile, switching to  HTML5 Game Titles – “Click 2 Play” WYSIWYG – Widget Formatting and  Customization WordPress Template Platform – Medium Publishers – Simple & Quick  Integration White Label – Look and Feel based on  clients design needs WordPress Plugin – Small Publishers – Instant Games Integration Page Builders – Drag and Drop Page  Building Core Features Include:  Game Management  Tournaments   Challenges  Contests  Secure High Score Logging  Friends  Messaging  Virtual Gifts  Badges  In‐game Power‐ups  Micro Transactions  Avatar Platform SSO User Integration WordPress Bespoke Premium Solution Core Features Include:  Game Management  Promotions Management  Player Management  Tournaments & Challenges  Secure High Score Logging  Friends & Messaging  Virtual Gifts & Badges  In‐game Power‐ups  Micro Transactions  Avatar Platform  Backoffice Tools Self Service Game Developer Portal – Load, Integrate and Manage Game  Titles + Reporting Secure SSO User Integration Platform & Game Localisation Deploy Online, Mobile & Social
  10. 10. Who Uses Our Solutions Publishers • Early traction achieved (18 months) • Achieved through organic growth ($0 ad spend) • Why GameZBoost? • We deliver on needs • Platform flexibility • Scope of services • Cost effective  • Industry experience • Great service Game Studios • Premium games developers • Why GameZBoost platform: • Single SSO for users   • Instant audience • Alignment with premium publishers
  11. 11. Competitors GameZBoost Zylom iWin Arkadium White Label     3rd Party Titles     XML Feed     Localisation     Multi Platform     SSO API     Multiple Revenue  Streams     Community  Elements     Promotions  Management    
  12. 12. Revenue Streams Annuity Income Customization Once Off Once‐off Income  ‐ initial setup and integration fees, 3rd party integration, including: SSO providers, payment  gateway providers, advertising networks. Customization Revenues ‐ game and platform  customization, custom module and feature  development. Custom game development, localization  and integration.  Annuity  ‐ monthly usage fee’s, in‐game purchases,  virtual currency top‐up revenues, advertising revenue  share and sponsorships – 70% of revenues derived from  annuity income streams.
  13. 13. Where to From Here Partner Sales &  Marketing Technology Capacity Secure strategic partner,  complementary products /  services / audience + access to  funding and strategic  relationships / services  for the  expansion & commercialization  of the business. Continue and increase  business development  activities – strengthen existing  relationships and secure new  deals. Exposure through SEM,  SEO, PR, Exhibitions. Complete the WordPress  Plugin and Framework development, focus on  securing small and medium size publishers. Strong  focus on mobile formatting,  with HTML5 titles. Complete the infrastructure  upgrade to include CDN solutions. Put core tech  development and business  development teams in place. Secure Game Studio  distribution rights.
  14. 14. M & A Activity
  15. 15. Why GameZBoost • Established global network of strategic clients and game developers • Strong growth trajectory coupled with rapidly improving margins  (currently encroaching on breakeven) • Entrenched with key customers, enhancing recurring revenue and  future visibility • Clear business case for growth capital funding, enhance sales team,  customer implementations, geographic expansion & product  enhancement • Lean and very cost effective development machine • Proven business model, with low burn rate • 14 years experience within the gaming sector (Casual, Social,  Mobile, MMO, Bingo, Lottery, Poker, Casino) + 18 years within the  online space (SEO, SEM, Community Building, Web Dev) • Proven ability to execute and retain key clients • Willingness to relocate (USA BizDev + ZA Skilled Dev Team)
  16. 16. Where to Find Us prito@ gm PRITO @ 