PlaynBrag - YeboBrag Free To Play Version

1. YeboBrag
Pitch

2. PlaynBrag is a social media & social sports betting App
offering Social Sports Betting & Fantasy Sports Games
Gamezboost is a white label solutions casual gaming
Platform offering casual games & tournaments to a
huge existing customer base in Africa & beyond

3. Partnership
PlaynBrag & Gamezboost have created a partnership combining their extensive
experience, expertise & knowledge in their relevant fields to create a unique
white label solution – YeboBrag – (Yebo means “Yes” – it’s African slang)
YeboBrag will provide a high level engagement Free to Play app gamification
experience through Playnbrag’s social sports betting & fantasy sports games &
Gamezboost’s virtual gamification & extensive existing customer reach
Partnership Highlights -
 All social sports betting games & fantasy sports betting games are proven in a
live B2C market place with high engagement & retention metrics
 High level of experience & expertise on gamification & monetising players
 Existing customer reach through partnership is – 23.5 million – South Africa
45 million - Rest of Africa / 100 million – U.S.A. / 25 Million – Brazil /
25 million – Rest of World
 Minimal cost to launch - technology is built, tested & validated with route to
market

4. • We will offer these customers
“A High Level Interactive &
Engagement Gamification
Experience” where they are
awarded for their performances

5. Offering 5 Global Sports
Easy to Play Fantasy Sports /
Social Sports Games Offerings
Premier League Football
Champions League
Formula 1
Golf
Tennis

6. Our games offer a seamless user
experience
• Players can set up & join social sports
bets in seconds with friends or join our
hosted public tournaments

7. With Enhanced User Engagement Features
i) Social peer to peer Betting Like Experience
Offering players a highly interactive social sports betting
experience
ii) Live Scoring
Player’s bet updates in real time with live scoring where
each player’s positions are constantly changing, offering
them a highly engaged user experience
ii) Comments Feature
There is a comments feature, in the bets section, where
players can exchange banter / trash talk with each other
when their bet is in-play -
Further enriching the engagement & user experience

8. Hosting Public Tournaments
• Public Bets / Leagues & Leaderboards
will also be available so players can compete
against each other & have the opportunity
to win bigger pots & prizes further enriching
the community & fan engagement

9. Market Validation with B2C App
• Golf Fans (most engaged audience - 84% of
players coming back daily)
• Premier League Football Fans (lowest to acquire
@ *€1.30)
*The industry standard in UK / Ireland (where it
is validated) currently is between €55 to €80
cost to Acquire Customers for sports bettors –
We have a CAC of between €1.30 & €2.00
(depending on the sports we are targeting)

10. Business Model
• Advertising & sponsorship.
• A Premium version of the app (annual subscription) along with Freemium version
Premium version gives the user the following advantages:
• Access to comments section in live league / bets
• Allows customers to bet in “private” leagues / bets with friends etc.
• In all public & private pots on the app only the Premium users are eligible for the
prizes or points when winning which are awarded to their account.
For example, if all bets were set at a fixed bet of 5 points, player always has a
minimum of 5 points in their bet balance / account, & with the Premium version
the more they win the higher their balance. They would then be able to purchase
from a list of products in the store section of the app with their points.
With this model we will avoid gambling regulartory issues & obstacles allowing
us to scale swiftly & access all of the available customers
Purchase Products
Available Prizes

11. • Strategically position YeboBrag product in the South African and African
market using our existing clients to service their customers in these markets
• We will focus on wallet providers initially, such as Flash and Blue Label, for
our go to market strategy
• Flash does over R1 Billion a month (20 Rand = €1), with 88% being spent on
gaming related services e.g. Sports Betting and Casino sites.
• They are aggressively expanding into Africa and are looking for innovative
solutions to drive purchasing and spending through their platform.
• Once launched & after some revenue growth, then we can look at *zero
rating the service, as general African population are data poor & this will be
effective in removing barriers to access the offering - most sports betting &
casino operators employ this approach in South Africa & the rest of Africa.
*Zero rating is when the content provider covers the data costs for the end
user that's making use of your services.
Go to Market Strategy

12. Versions of App & User Access
• Roll out 3 versions of the Free To Play version –
Native apps for ios & android, & web app version
• The Web app can then be integrated with the
Flash native app, making use of their SSO and
direct payments
• We already do this with our Moya and Ayoba
integrations - 1 click access for users.

13. The Team – Who We Are
PlaynBrag / Oisin Walsh / Founder / CEO
• Skills include - UX, Product Design, Lead Product Direction, Digital Marketing &
Strategy, Business Strategy, Video Production, Project Management, A/B Testing,
Drafting Legal Contracts & Policies, Indepth knowledge of Gambling
Licencing/Regulartory framework.
Spaculus Limited (PlaynBrag software partner)/Hiren Mansuriya/Founder/CTO/MD
• Skills include - Technical depth includes Web Development platforms like
DevOps &
Agile methodologies, .NET stack, Open source PHP based frameworks, node
& angular
based solutions, database servers (SQL Server, MySQL, MongoDB and
others), cloud
migration and solution architecture (AWS, Azure, Google Cloud), Mobility
solutions
(ios swift, androind java, flutter, xamarin, ionic, react native), iOT solutions,
Security
Services(OWASP 10, ISO 27k, HIPPA), end to end product delivery
Gamezboost / Mark van Diggelen / Founder / CEO
• Skills include – High level of expertise in gamification across all levels –
mobile, casual,
social, gambling & competitive verticals – other skills include marketing,
business
development & operational management. Has utilized these skills to position
& grow