A new Social Media application with the goal of bridging the divide between PS4, Xbox One, and PC players.

1. GAMEON
Kevin Dunsmore, Yinqi Chen,
Jianan Huang, Zhenyu Zhou

2. AGENDA
The Gaming Industry
GameOn
The Business
Conclusions

3. INTRODUCTION
Gather in the same
community from
anywhere
Receive automatic
updates regardless
of platform
Connect with
gamers from
around the globe
Share your greatest
gaming moments
Post, stream, and
share your gaming
videos
GameOn is a cross-platform social media platform
that bridges the gap between the various platforms

4. • Connect with other players
• Huddle up with friends
• Hit em with that hot
sauce…that eSports hot
sauce!
• Get real-time news and
videos
WHAT MAKES IT SOCIAL?

5. THE GAMING INDUSTRY
The nearly $100 billion industry older generations still think is just for kids

6. TARGET MARKET
Target Customers:
8-50 Years Old
Industry Generated ~ $100 Billion in 2016
Core Gamers
•About 89 million players
•~ $22 billion in revenue
Broad Market Players
•About 208 million players
•~ $20 billion in revenue
Players, not payers
•a.k.a Freemium users
•About 325 million players
•~ $3 billion in revenue

7. COMPETITORS
Console
Manufacturers
PC Based
Platforms
Facebook
Mobile
Platforms

8. CONSOLE MANUFACTURERS
Pros:
• Message friends, join parties, build a friend’s
list, check out Trophies/Achievements, and
instantly play games together.
• Both platforms include Facebook and
Twitter functionality.
• Twitch and YouTube Streaming functionality
Cons:
• Fragmented user bases
• Facebook and Twitter functionality
is severely limited

9. PC-BASED PLATFORMS
Pros:
• Message friends, join parties, build a friend’s
list, check out Trophies/Achievements, and
instantly play games together.
• Both platforms include Facebook and
Twitter functionality.
Cons:
• User bases are even more
fragmented than on console
• Facebook and Twitter functionality
is severely limited

10. FACEBOOK & MOBILE PLATFORMS
Pros:
• Facebook already has everything
a social media platform could
want.
• All current gaming platforms
have some sort of functionality
with Facebook.
Cons:
• Functionality with the consoles is
very limited.
• Facebook is, above all, a
platform for everyone.
Facebook iOS & Android
Cons:
• Apple has abandoned Game
Center
• Neither Apple or Google have a
true, dedicated gaming platform
for social interaction anymore

11. GAMEON
Why we gotta be so fragmented?

12. THE PROBLEM

13. GAMEON FIXES THIS
GameOn is a one stop social media platform that brings all
social interactions on other platforms to one, single platform
Share the Triumph in One Place:
•Post screenshots, video, and trophies/achievements
All Profiles in One Place:
•Upload your profiles from all platforms. Import friends, keep track of when they’re online and
what platform they’re playing on
Video Streaming in One Place:
•Stream all your gameplay onto a singular platform
Notifications in One Place:
•Messages, invites, online status, current game playing

14. BUILD AND DESIGN
Structure & Layout Marketing Research Design
Build a basic layout that
has all the functionality we
want in the app:
• Messaging
• Online status
• Video streaming
• Etc.
Conduct focus testing to
highlight what a social
media platform focused on
gaming should look like.
Determine what design
features from other gaming
platforms players like.
Taking everything
together, we can then
proceed with building the
final look of the site

15. THE BUSINESS
How GameOn Makes Money???

16. NEED TO MAKE MONEY TO EAT
Game Advertisements:
• Feature an advertising model similar to
Facebook.
• Earn its money by advertising items and
services
Data Licensing:
• Provide valuable data to game
company.
• Adapt their strategies.
VS

17. SCALE YOUR BUSINESS?
Identify core
competence
Establish
standardized
processes
Build your
team and
network

18. KEY PERFORMANCE INDICATORS
Distribution
Does GameOn have a
preference on all major
platforms? Are gamers
converting?
Interaction
Are gamers posting
content? What
platforms is it coming
from?
ROI
Are
developers/publishers
buying advertising
space? Licensed data?
Internal
Is the internal team
regularly developing
new features? Are they
creating fresh
content?

19. DISTRIBUTION CHANNELS

20. LA CONCLUSION
Let’s wrap this up so we can go home!

21. FINALLY…THE END
Fragmentation
•This industry is fragmented along platforms…and that isn’t going to change
•However, we can alleviate this
GameOn
•GameOn strives to be the social media platform that players from PlayStation, Xbox,
Origin, Steam, and others can coalesce around for their social needs
•Publishers and developers will love being able to target people in one area
This is Industry is #WorthIt
•This industry is worth nearly $100 billion…if you still think its for kids then you’re #CrayCray

22. FIN