SlideShare a Scribd company logo
How to Rank for
Featured Snippets
in 2018
​A.J. Ghergich
​Founder/CEO
​@SEO
Trigger Warning: Today is National
Punsters Day. Dad jokes incoming.
3 Kinds of Featured Snippets:
Paragraphs, Tables, and Lists
Featured Snippet Example
Why You Need Featured Snippets
In a study with , we analyzed
80 million keywords and 1.6 million
featured snippets.
The goal was to focus our analysis
on questions, prepositions, and
comparison search phrases.
Featured Snippet Question Findings
For the full list visit http://bit.ly/featured-
snippets18
Featured Snippet Preposition Findings
My buddy is neighbors with Rick Astley
and says he lets people borrow any of
his Disney movies. Except one…
He's never gonna give you UP
Featured Snippet Comparison Findings
Featured Snippets Overall Breakdown
How to Optimize for
Featured Snippets
Start With Question Keywords
Optimal Featured Snippet Lengths
Optimal Featured Snippet Lengths
Optimal Featured Snippet Lengths
Optimal Featured Snippet Image Size
What’s a Featured Snippet Hub?
Featured Snippet Hub
Featured Snippet Hubs Breakdown
3,800 URLs earning 10 or more
Featured Snippets for a single page.
Secure (HTTPs Adoption)
Tech Trivia:
Who had the first tablet that could
securely connect to the cloud?
MOSES
Media
Domain Authority
Google Page Speed
HTML Elements
How to Upgrade Your Old Top 10 Content
Anatomy of a Featured Snippet Hub
https://www.healthline.com/nutrition/11-ways-to-lose-weight-without-diet-or-exercise
Presentation is pinned at @SEO.
Follow me so you don’t miss my
Featured Snippet research project
with SEMrush.
Thank you

More Related Content

What's hot

Beginner's Guide to Keyword Research - How to Find Keywords in a Niche
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheBeginner's Guide to Keyword Research - How to Find Keywords in a Niche
Beginner's Guide to Keyword Research - How to Find Keywords in a Niche
Zosap
 
Database Lecture.Carpenter
Database Lecture.CarpenterDatabase Lecture.Carpenter
Database Lecture.Carpenter
ccarpen2
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
Chicago AMA
 

What's hot (20)

Using the Wisdom of the Crowd for Content Excellence
Using the Wisdom of the Crowd for Content ExcellenceUsing the Wisdom of the Crowd for Content Excellence
Using the Wisdom of the Crowd for Content Excellence
 
Beginner's Guide to Keyword Research - How to Find Keywords in a Niche
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheBeginner's Guide to Keyword Research - How to Find Keywords in a Niche
Beginner's Guide to Keyword Research - How to Find Keywords in a Niche
 
The Definitive Guide To Keyword Research
The Definitive Guide To Keyword ResearchThe Definitive Guide To Keyword Research
The Definitive Guide To Keyword Research
 
Boosting rankings with TF-IDF Analysis
Boosting rankings with TF-IDF AnalysisBoosting rankings with TF-IDF Analysis
Boosting rankings with TF-IDF Analysis
 
Database Lecture.Carpenter
Database Lecture.CarpenterDatabase Lecture.Carpenter
Database Lecture.Carpenter
 
Content Re-Optimization
Content Re-OptimizationContent Re-Optimization
Content Re-Optimization
 
SEJ Summit 2015: Engaging Content Marketing for 'Boring' Industries by Mindy ...
SEJ Summit 2015: Engaging Content Marketing for 'Boring' Industries by Mindy ...SEJ Summit 2015: Engaging Content Marketing for 'Boring' Industries by Mindy ...
SEJ Summit 2015: Engaging Content Marketing for 'Boring' Industries by Mindy ...
 
A Beginner's Guide To Keyword Research
A Beginner's Guide To Keyword ResearchA Beginner's Guide To Keyword Research
A Beginner's Guide To Keyword Research
 
Keyword research for Social Media
Keyword research for Social MediaKeyword research for Social Media
Keyword research for Social Media
 
SEO for Bloggers: Free Tools and Actionable Tips to Boost Search Rankings
SEO for Bloggers: Free Tools and Actionable Tips to Boost Search RankingsSEO for Bloggers: Free Tools and Actionable Tips to Boost Search Rankings
SEO for Bloggers: Free Tools and Actionable Tips to Boost Search Rankings
 
Internal Linking. Why you can’t afford to ignore it!
Internal Linking. Why you can’t afford to ignore it!Internal Linking. Why you can’t afford to ignore it!
Internal Linking. Why you can’t afford to ignore it!
 
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEOTOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
 
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEOTOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
TOP 5 THINGS YOU SHOULD CONSIDER FOR YOUR SEO
 
Content Strategy
Content StrategyContent Strategy
Content Strategy
 
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Search Marketing 101 - University of Toronto Mississauga Lecture 2011
Search Marketing 101 - University of Toronto Mississauga Lecture 2011
 
KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO KEYWORD RESEARCH & SEO
KEYWORD RESEARCH & SEO
 
Keyword research session
Keyword research sessionKeyword research session
Keyword research session
 
You Don't Know SEO
You Don't Know SEOYou Don't Know SEO
You Don't Know SEO
 
Adthena #BrightonSEO_Competitive Intelligence @_hifi_lofi
Adthena #BrightonSEO_Competitive Intelligence @_hifi_lofi Adthena #BrightonSEO_Competitive Intelligence @_hifi_lofi
Adthena #BrightonSEO_Competitive Intelligence @_hifi_lofi
 
Doing an awesome site audit
Doing an awesome site auditDoing an awesome site audit
Doing an awesome site audit
 

Similar to How to Rank for Featured Snippets in 2018

Similar to How to Rank for Featured Snippets in 2018 (20)

SEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and ShovemediaSEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and Shovemedia
 
Dad's Garage Digital Media Audit
Dad's Garage Digital Media AuditDad's Garage Digital Media Audit
Dad's Garage Digital Media Audit
 
Crash Course in SEO
Crash Course in SEOCrash Course in SEO
Crash Course in SEO
 
Ditch the Keyword Based SEO Content Strategy
Ditch the Keyword Based SEO Content StrategyDitch the Keyword Based SEO Content Strategy
Ditch the Keyword Based SEO Content Strategy
 
Ditch the Keyword Based Content Strategy
Ditch the Keyword Based Content StrategyDitch the Keyword Based Content Strategy
Ditch the Keyword Based Content Strategy
 
1.4 Million Google Featured Snippets Tested - Here's What We Found
1.4 Million Google Featured Snippets Tested - Here's What We Found1.4 Million Google Featured Snippets Tested - Here's What We Found
1.4 Million Google Featured Snippets Tested - Here's What We Found
 
8 Tasks for Digital Journalists
8 Tasks for Digital Journalists8 Tasks for Digital Journalists
8 Tasks for Digital Journalists
 
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...
 
What You Need to Know About SEO
What You Need to Know About SEOWhat You Need to Know About SEO
What You Need to Know About SEO
 
Writing for social media
Writing for social mediaWriting for social media
Writing for social media
 
Featured snippet optimization by Fernando Angulo
Featured snippet optimization by Fernando AnguloFeatured snippet optimization by Fernando Angulo
Featured snippet optimization by Fernando Angulo
 
Split Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningSplit Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of Learning
 
Digital content best_practices
Digital content best_practicesDigital content best_practices
Digital content best_practices
 
How to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course SalesHow to Use SEO to Maximize Online Course Sales
How to Use SEO to Maximize Online Course Sales
 
Beginner's Guide to SEO [Technical SEO & On Page]
Beginner's Guide to SEO [Technical SEO & On Page]Beginner's Guide to SEO [Technical SEO & On Page]
Beginner's Guide to SEO [Technical SEO & On Page]
 
SEO for Enterprise: Back to the Basics
SEO for Enterprise: Back to the BasicsSEO for Enterprise: Back to the Basics
SEO for Enterprise: Back to the Basics
 
Scott Cowley - Fall Stukent Digital Summit
Scott Cowley - Fall Stukent Digital Summit Scott Cowley - Fall Stukent Digital Summit
Scott Cowley - Fall Stukent Digital Summit
 
Content marketing workshop--Tech Media
Content marketing workshop--Tech MediaContent marketing workshop--Tech Media
Content marketing workshop--Tech Media
 
Hummingbird Presentation
Hummingbird PresentationHummingbird Presentation
Hummingbird Presentation
 
Seo secret
Seo secretSeo secret
Seo secret
 

Recently uploaded

Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
nehapardhi711
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 

Recently uploaded (20)

Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
The ClearVoice Approach to Content Audits
The ClearVoice Approach to Content AuditsThe ClearVoice Approach to Content Audits
The ClearVoice Approach to Content Audits
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefits
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing Agency
 

How to Rank for Featured Snippets in 2018