1. The document discusses how to find the right keywords for a website through keyword research. It involves understanding search engine results pages, noting down potential keywords, analyzing three types of keyword queries, and understanding the target market and competition. 2. Keyword research tools that can be used include analyzing competitor websites and using Google's keyword suggestion tool. Metrics like search volume and competition are used to determine the best keywords to target. 3. Successful keyword implementation involves optimizing pages for 2-3 relevant keywords each and tracking keywords in a spreadsheet to guide content creation. The main success factor is targeting the right keywords.

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Welcome!
How we can find out “Right Keywords” for
Website

2. Keywords: Words or phrases
in your web content that make
it possible for people to find
your site via search engines.
They are also known as
search queries.
Definition of Keywords for Search

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Understand the SERP
Paid link
e-Commerce site
Information portal
Price sharing site
Press Release
Wikipedia page

4. Life Cycle:
What is Keyword Research?
Competition Decision
Start

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Note down words or phrase
Note down all the words or
phrase which are comes in
your mind regarding
website.

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Three Types of Keywords
Experience the need for an answer, solution, or piece of information.
For example, the user may be looking:
1. For a website (navigational query)
2. To buy something (transactional query)
3. To earn something (informational query).
Formulate that need in a string of words and phrases (query). Most people
formulate their queries in one to three words.
Execute the query, check the results, see whether you got what you wanted,
and if not, try a refined query.

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Sarah’s Query
Renold Pen
Manufacturer
Buy Renold pen
Karen’s Query
Karen’s Results
will be transactional
Sarah’s Results
will be informationalSarah
Karen
Keyword Research Examples
Renold pen
color
Michelle’s Query
Michelle’s Results
will be navigationalMichelle

8. Targeted users: A
community of people who
share a common interest in
a particular subject or
activity.
Understanding Your Target Market

9. Understand Mindset
Mindset : Understand
what kind of queries that
might be come in our
targeted user’s mind
while searching anything
relevant for our website.

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Check for Competition
Competition: Once you
filter out the keywords use
different online keyword
suggestion tools also check
who is already ranking for
those keywords and how
they are utilizing them.

11. The Theory Behind Keyword Research
Thousands
of queries
per day
The “Long Tail”
The “Head” of the
search demand
curve
Popular Queries “Long Tail” queries

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Keyword Brainstorming Tools
1. Your Competition’s Websites
2. Google Suggestion Keyword Tool:

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Choosing Core Terms

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Finding The Best Keyword
• Using Google keyword suggestion tool
• Choosing the metrics to Determine the best
Keyword
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Tips for Breaking Keywords Onto Your Site
1. Don’t use all your keywords on just one page.
2. Optimize every page for no more than 2-3 keywords/ keyword
phrases, which should be absolutely relevant to the content
of the page.
3. Create a spreadsheet that lists each page you want to create
along with their respective targeted keywords.
4. The Next step is actually creating keyword-rich & optimized
content for the website.

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Biggest Success Factor:
1. The Keywords You Target
2. The Keywords You Target
3. The Keywords You Target
Success Factors

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• Define Keyword List
• Refine Keyword List
• Competition & Keyword Relevance
• Using Metrics to Choose Best Keywords
• Integrating Keywords onto Your Site
Conclusion

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Thank You!
Thank You!