Paid Social Advertising: Now, Next and What Works Best
What analytics can do for you
1. What Analytics Can Do for You
Chicago SEO Meetup
Meta S. Brown
http://www.metabrown.com
2. What Can Analytics Do for You?
• Reporting
• Basic statistical analysis
• Advanced techniques
3. Reporting
• How many visitors?
• When were they on the site?
• What search terms did they use?
4. Basic statistical analysis
• Which product offer works best?
• Does long copy convert better than long copy?
• Does a product image improve click-through?
5. Advanced techniques
• Does a product image have the same effect on
conversion when used with short copy as it
does with long copy?
• Is this transaction fraudulent?
• What are my customers saying about my
brand online? Are they positive or negative?
9. Software
• Where can I get software free?
• Where can I get software cheap?
• How can I get a discount on software?
• Can I get the student version?
• Where can I get a license code for software?
• Etc., etc., etc….
12. Meta S. Brown
• Analytics guidance
• Math and engineering
• Software industry insider
• Hands-on analyst
13. Real life business issues
• Which of my new customers is willing to
spend a lot/only a little?
• Which add-on offers will sell the most?
• How much product should I have in stock?
• What keyword sequences are important to my
business?
17. Examples…
• Does the content that converts best vary with
the keyword search?
• Which keywords are worth the cost of
optimization?
• Are there situations where PPC or some other
form of marketing is less expensive?
18. Examples…
• What communities are good targets for my
business?
• What products should I consider offering?
• How can I spot valuable customers from the
start?
19. Who?
• Who has done it already? Who will share?
• What can I do myself?
• When should I get help? And where?
