Advanced Keyword Research : 2014

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Advanced Keyword Research : 2014

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Advanced Keyword Research : 2014

  1. 1. Advanced Keyword Research By: Gaganpreet Singh www.CreativeBloggingIdeas.com
  2. 2. • • • • • • • 1. What are keywords 2. Types of keywords 3. Different research strategies for different types of keywords 4. Keyword Analysis 5. Keyword Finalization 6. Tools Used For Keyword Research 7. Bonus - Keyword Research Mythbuster Presentation
  3. 3. Keywords • • • • Key + Word = Important + Word Every word is not keyword Words that drives profit is keyword Profit = Words that makes us money
  4. 4. Right Keyword • Right Keyword = Right Targeted Traffic • Right Keyword = Right Traffic Volume • Wrong Keyword = Wrong Traffic • Before understanding Keyword Research, we need to understand Purchase Funnel
  5. 5. Purchase Funnel Awareness Opinion Interest Action
  6. 6. Purchase Funnel • First we need to create awareness • Then consumer will form an opinion about your product • The opinion will create their interest in your product • Once interest is created, action is taken
  7. 7. Example • • • • What is iPhone = Awareness Phase iPhone 5 review = Opinion Phase iPhone 5 price = Interest Phase Buy iPhone 5 = Action Phase
  8. 8. Questions
  9. 9. Types of Keywords • • • • Navigational Keywords Transactional Keywords Informational Keywords Seasonal Keywords – Cyclic – Non Cyclic
  10. 10. Example • • • • Navigational Keywords - Cars Transactional Keywords – Buy Cars Informational Keywords – How To Buy a Car Seasonal Keywords – Cyclic – Christmas Gifts – Non Cyclic – 2013 20-20 Cricket Schedule
  11. 11. Keyword Research • • • • Navigational Keywords – Do not go for it Transactional Keywords – For Business Sites Informational Keywords – For Blogs Seasonal Keywords – Part of Transactional & Informational
  12. 12. Transactional KWD Research – Business Sites Assuming That Website Already Exists 1. 2. 3. 4. 5. Explore your industry Create a PSL Chart Write 3-5 seed keywords Research Child Keywords Spy on Competitor Keywords 1. If targeting Google – “Keyword Planner” 2. If Targeting Bing – Research Keywords” Tool
  13. 13. Child Keywords – Business Sites • Demo – Keyword Planner • Bing “Research Keywords” Tool – DIY
  14. 14. Keyword Analysis • How to Analyze Keywords – Later
  15. 15. Questions
  16. 16. Informational KWD Research – Blogs • Assuming – You’ve a website • Assuming – You’ve to create a website – Use Flippa for market research - Demo
  17. 17. Questions
  18. 18. Seasonal Keywords • • • • • If you’ve a website – If you don't have a website Market Research To explore Market – http://stats.grok.se/ To check if a keyword is Seasonal of Not – Google Trends
  19. 19. Questions
  20. 20. Keyword Analysis • • High Search Volume – Keyword Planner Low Competition – Moz KWD Difficulty Tool : https://moz.com/researchtools/keyword-difficulty (paid) – Keyword Revealer http://www.keywordrevealer.com/keyword_tool.php - Free Note: Only select keywords having Score less than 35-40 • Low Competitors – Moz KWD Difficulty Tool
  21. 21. Recommended Tools For KWD Research & Analysis • • • • • • • Keyword Planner Bing “Research Keyword” Tool Uber Suggest Google Trends Google Suggest Long Tail Pro Copy Competitor Keywords
  22. 22. Keyword Mythbusters • High CPC Keywords will give high income – Keyword Planner • Monthly Income of a Keyword Formula Exists • XYZ Tool is good for Keyword Research – Almost all tools fetches Keywords using Google/Bing API. Eg SEOMoz Uses Google API • Keyword Analysis can be done using tools like Market Samurai, Long Tail Pro etc.
  23. 23. Questions
  24. 24. Happy SEOing

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