StartupMKE - SEO For Startups

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This is from a presentation I gave on September 25th at StartupMKE. The focus was on why SEO is important and how to get started with SEO.

Education Technology Design

SEO FOR STARTUPS
Co-Founder of Tailwind Creative
@jonhainstock // jon@tailwindcreative.com

SEO
Generate qualified traffic
from search engines via
technically sound and
connected sites

Provide Relevant and
Valuable Content Based
On Searcher Intent

Provide Valuable
Content For Influencers
and Their Community

Resources.
Beginner’s Guide to SEO
http://mz.cm/KUyq2K

What is SEO
http://bit.ly/NNHTcy

SEO for Startups
http://bit.ly/QU3DkM

Inbound Marketing for Startups - Rand Fishkin
http://bit.ly/QU3HkD

On Page SEO Reporting
http://bit.ly/HkU4t4

Off Page SEO Research + Development
http://bit.ly/KUAvM2

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This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco. Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank. If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid. Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website. Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established. Randall Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com www.SunriseHostingServices.com randall.v.wong@gmail.com

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?

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