This document contains the agenda and presentation materials for a webinar on increasing the relevance of parks and recreation agencies. The webinar covers topics like changing economic climates, lifestyle changes, and strategies for demonstrating an agency's contributions to public health, transportation, and safety. Attendees are prompted to discuss challenges their agencies face and steps they could take to increase relevance, such as facilitating active recreation, providing access to facilities, and informing the public about healthy choices. The facilitator's contact information is provided at the end.

1.  Please sign in with:
◦ Your Agency Name and the number of people
watching/attending the webinar from your agency
today
◦ What is the name of the person who will be
inputting answers into the webinar application
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2. What does the word
“relevant” mean
to you?

3. Since 2008 (the beginning of the
economic meltdown) our agency
has become:
 A. More Relevant
 B. Less Relevant
 C. Our Relevance hasn’t really changed
 D. How do we know? We’re not sure

4. Teresa Penbrooke, MAOM, CPRE

5. Today
• Better understand roles.
• Gain understanding of various
new trends, tools, and
techniques to collect and
convey information.
• Learn how to define and
articulate relevance of “Quality
of Life”.

6.  Changing economic climate
 Repositioning of parks and recreation
agencies
 Reactive or proactive?

7. Please
discuss and
share…
What are your
roadblocks?

8. Lets make a list of Resources
using our webinar attendees
What are our “relevant roles?”
Small Group Discussion
1 minute to discuss and share
Make and Take Section #1 (page 3)
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9.  Recreation and Experiences?
 Quality of Life?
 Public Health?
 Public Safety?
 Transportation?
 Finance?
 The built or natural environment?

10. Overall Public
Health and Wellness
Nutrition
Individual
Constitution,
Basic
Preferences,
Security, and
Living
Environment
Medical Care Recreation
Cognitive, Social,
Physical, and
Spiritual Activities,
along with facilities
Our Fit in Overall Public Health

11. Lifestyle Changes
• Changes in the ways we live, work, and play
• Unhealthy diet and physical inactivity
The Result:
Chronic diseases including type 2 diabetes,
hypertension, heart disease, stroke, breast cancer,

12. What are some of the lifestylechanges
that can increase the RELEVANCE
of parks and recreation activities, facilities, staff,
programs, services and products?
Small Group Discussion
1 minute to discuss and share
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13.  89% believe P&R dept’s should take the lead in
developing communities conducive to active
living
 Nearly 84% supported recreation programs that
encourage active living in their community
 45% believe the highest priority is a cohesive
systems of parks and trails and accessible
neighborhood parks
Source: International City/County
Management Association

14.  Systematic Assessment of Community Factors
 Alpha Site – Bloomington, IN
 Beta Sites around the Country
 Parks and Recreation as a Public Health Solution
North Carolina State University
East Carolina University

15. Examples:
 Swim Lessons
 After school crime
reduction
 Midnight basketball
 Activation of spaces
 Guardians of our youth

16. How has your agency’s role in “public
safety” changed in the past decade?
Since 9/11?
Small Group Discussion
1 minute to discuss and share
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17.  Trails and sidewalks
 Alternative
transportation
◦ Walking
◦ Biking
◦ Skating
◦ And?
 Access to the
community

18. How has your agency’s role in
transportation
changed in the past few years?
Small Group Discussion
1 minute to discuss and share
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19. What if all children had the opportunity to safely bicycle,
ski, skate, scoot, or walk to their play destinations?
For more information, contact
Cindy Heath, cindyh@gpred.org, 303-501-7697

20.  Organizational Sustainability
 Good Planning
 Inventory and Analysis of Possibilities
 Assess Community Needs and
Impacts
 Economic and/or Other Benefits
 Positioning and Marketing -
Communications

21. Organizational
Balance
Financial/
Economic
Social/
Recreation
Environ-
mental
Conservation/Passive Mixed Use Active
© 2009 GreenPlay, LLC

22.  What strategies or methods do you or
does your agency use to
trackor
analyzetrends?

23. What things have you seen in parks and recreation
lately that you might not have seen 10 years ago?
Trends Management

24.  Resources used ROI
 Direct Vs. Indirect Benefits
◦ Conservation /tree canopy / wetland preservation
◦ Income growth / tourism
◦ Community development
◦ Capacity of destination – rooms and support
 Communication Increased Awareness

25. LEVEL OF SERVICE ANALYSIS
Capacities Analysis
 Acreage per 1,000
 Amenities only
Composite Values
Methodology (CVM)
 Component Based
 Functional analysis
 Access and Connectivity
Tools

26. Organizational
Values
Societal/Community
Values
Member/Staff
Values
Governing Bodies/
Policy Maker
Values

27. Action Measures/Outcomes Responsibility Funding? Timeline
a. Initiate and utilize SBPRD Active Youth Initiative (AYI) i. Initiative has purpose and is communicated Marketing/ all staff w/ HCRG
Costs are time and perhaps
some printing and 2nd Quarter 2012 - ongoing
i. Create activities for youth with the families SPRPD and partners TBD
Begin integrating 3rd
quarter then ongoing
ii. Education outreach efforts through AYI and partners All partners TBD
Begin integrating 3rd
quarter then ongoing
i. Assign staff AYI Liaison and Outreach Coordinator South Bend Park Director
Possible part-time position
or as support or to free up
another person
Undetermined until cost
and ramifications are more
clear.
ii. Compile and manage master list of all orgs working with this age group
South Bend AYI Outreach Coordinator -
Partnership organizations.
Only recognized expense is
access to computer and
labor
Completed 3rd quarter
2012 - ongoing
maintenance
iii. Offer to collaborate for purpose – umbrella lead agency South Bend Parks AYI team
Costs are time and perhaps
some printing and
advertising Year Two - Launch Date
iv. Reciprocal listings of programs and missions
South Bend AYI Outreach Coordinator -
Partnership organizations. Time and support costs
4th quarter - 2012 - then
ongoing maintenance
v. Training of registration/programmers on availability
South Bend Parks Office Manager -
Recpical partnership organizations
Absorbable in normal
operations
Ongoing as the
information becomes
available
vi. Quarterly meeting to discuss potential alliances
South Bend AYI Outreach Coordinator -
Partnership organizations. TBD Immediately, continuing
vii. Request specific liaisons from partnering agencies (police, schools,
partners)
South Bend AYI Outreach Coordinator -
Partnership organizations. Specifically
R.O.C. TBD Immediately, continuing
d. Realistic/positive/media/communications campaign
i. Either a completely new campaign would be launched with a new expense or
existing outlets and tools would be used.
Parks Marketing/all staff/partnership
agencies
Possible grant research for
a larger campaign as a
possiblility 2nd Quarter 2012 - ongoing
e. Utilize national tactics - Let’s Move – active families /
www.livewell.org / other cities
i. Self-education on these initiatives is a critical part of the quarterly meetings
and ongoing trends analysis
South Bend AYI Outreach Coordinator -
Partnership organizations.
TBD - different initiatives
will likely have different
needs 2nd Quarter 2012 - ongoing
f. Change perception of overweight youth – realistic view of
healthy BMI i. Utilize and convey healthy youth BMI for this age group
South Bend AYI Outreach Coordinator/
park programmer staff/ partner efforts
TDB - a large media
compaign will have
3rd Quarter 2012 - ongoing
incorporation into existing
g. Implement and communicate Safe City concepts i. Identify and find partners to implement Safe City concepts
All City Departments and entities (current
administration support?) TBD Current, ongoing
h. Prescription to Play program with physicians/hospitals i. Create program and implement outreach to medical staff
Through Partnership organizations.
Having the programs and providers list
TBD - Possibly some
printing costs.
Functioning program by
4th quarter, 2012
i. Provide guidelines for Food availability
i. create policy guidelines for internal food availability for all affordances and
support improved nutritional guideline for schools and other providers Park Administration Team staff time
2nd quarter 2012,
approved by Park Board
SBPRD - Draft Warrant for Agency Action - Active Youth Initiative (AYI) Action Plan for Year Two 2012 - 2013
To Increase Active Living among 10 -1 4 Year Olds - Actions That Will Be Initiated
1. Conduct an Educational Campaign to Change Culture and Perceptions
c. Ongoing organized work with partners
b. Get parents involved and educated
Action Plan Summary & Outcomes

28.  Brainstorm and list SPECIFIC
steps you and your agency will take to
increase your RELEVANCE

29.  Facilitate opportunities to participate in
active recreation and economic development
 Provide access to parks and recreation
facilities and active transportation
 Take leadership to mobilize community-wide
initiatives
 Inform and educate public about healthy
lifestyle choices and your role

30. Teresa Penbrooke, MAOM, CPRE
TeresaP@GreenPlayLLC.com
www.GreenPlayLLC.com
www.GPRED.org
303-870-3884

31.  Blake Summer, Social Summer Camps
 This former Facebook staffer will share social
media secrets and social media ad strategies
from her years working on the inside.
 Do you have a social media presence that is
worth reviewing? Please send me an email at
littleredsbigideas@gmail.com and Blake will
choose and review some examples for her
session.
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32. Thank
YOU!
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