Community Engagement Approaches for Active Transportation and Equity This workshop will include lessons learned from local initiatives of Healthy Kids, Healthy Communities and the Active Living Minnesota campaign, with a focus on how to create the partnerships necessary to foster more equitable active transportation solutions. Presenters: Presenter: Fay Gibson Active Living By Design Co-Presenter: Jill Chamberlain Blue Cross and Blue Shield of Minnesota Co-Presenter: Naomi Doerner Bike Easy Co-Presenter: Rosa Soto California Center for Public Health Advocacy

1. www.activelivingbydesign.org
Community Engagement Approaches for Active Transportation and Equity
Pro Walk Pro Bike Pro Place Conference
September 10, 2014
Fay Gibson, MS, Facilitator
Senior Project Officer

2. •Welcome
•Introductions
•Workshop overview

3. Introductions
Fay Gibson, Senior Program Officer, Active Living By Design
Jill Chamberlain, Senior Project Manager, The Center for Prevention at Blue Cross and Blue Shield of Minnesota
Joanne Moze, Senior Program Evaluator, The Center for Prevention at Blue Cross Blue Shield of Minnesota
Naomi Doerner, Executive Director, Bike Easy and former HKHC Project Manager, KidsWalk Coalition, New Orleans, LA
Alfred Mata, Local Policy Specialist, California Center for Public Advocacy, Baldwin, California

4. Workshop Overview
Overview of lessons learned and challenges faced by Active Living By Design’s (ALBD) Healthy Kids, Healthy Communities (HKHC) grantees
Observations of culture changes around active living in eight communities across the state of Minnesota that participated in Blue Cross Blue Shield’s Active Living Minnesota (ALM) initiative.

5. Learning Objectives
Replicate effective community engagement strategies when working in similar contexts to promote active transportation and equity enhancing results to support healthy communities.
Broaden and/or establish a network for connecting with peers beyond the conference for shared learning opportunities, tools and strategies for advancing the field.
Take advantage of HKHC and ALM dissemination materials that will be available to share with attendees, describing multiple communities' efforts related to active transportation, partnership development and community engagement.
Engage in a realistic dialogue with on-the-ground professionals who have developed successful community partnerships to better understand what works as well as approaches that did not work.

6. ALBD Overview
Launched in 2002 as an RWJF national program
Multidisciplinary team: public health, public policy, planning, community development, communications, nutrition, design and social work
Creating community-led change by working with local, state and national partners to build a culture of active living and healthy eating
That’s us!

7. ALBD Overview
Collaboration with 7 funders across 10 major grant programs
TA and coaching to nearly 200 partnerships in 30 states, DC and Puerto Rico
50+ other consulting and advisory relationships

8. Healthy Kids, Healthy Communities
49 sites across the nation
$33 million over 5 years
Active living and healthy eating
Policy and environmental change
 Children and families
 Low-income, vulnerable populations

9. 30/60/90
Minutes Exercise
5-A-Day
My Plate
Individual
Responsibility
Community Barriers
It’s All About Individual Responsibility!

10. Healthy Community
Social Supports
Individual
Responsibility
Community
Barriers
Community Change and the 5Ps:
Shifting the Frame

11. And Now: A Movement of Movements… A Broader Vocabulary and Approaches
Land Use
Policy Change
Place and Health
Social Justice
Housing
Equity
Zoning
Youth Advocacy
Community Development
Neighborhoods
Structural Racism
Fresh Food Financing
Food Deserts and Swamps
Farm to Fork
Transportation
Weight Bias and Discrimination
Community-Based Solutions
Systems Change
Culture of Health

12. Building a Movement: 2002-2014
Leadership
Partners
Models
Policy Achievements
Special Initiatives
Tools
Media/Outreach
Research

13. A Note About Policy: Important at Different Levels
Big “P” Policy:
Rules/statutes approved by elected officials
Little “p” policy:
Departmental or agency policies and practices
City Ordinance
Comprehensive Plan
Protocols
Design Guidelines
Budgets/Capital Funding
Practices and Norms

14. More About ALBD?
www.activelivingbydesign.org s Released on August 21, 2014…
Lessons for Leaders
Growing a Movement + Infographic
Investing in Healthy Community Change s
Redesigned website
And sign up for our e-newsletter!

15. THANK YOU!!
Fay Gibson, MS
fay_gibson@activelivingbydesign.org
201-414-8528 (cell)