A local development group called "Elites steering local development in lower yatta district" aims to launch a 10-year anti-illiteracy campaign in the region to improve education. They plan to work with local administrators, teachers, parents, students, and private organizations to design and implement strategies to influence attitudes towards education quality. Key tactics will include forming committees, creating a website to share information, and using phones and SMS to gather community feedback. The campaign faces risks including lack of community commitment, but opportunities include increased accountability and coordination with local authorities. Success will be evaluated by tracking metrics like exam scores over 10 years to adjust tactics and improve outcomes.