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The document discusses the evolution of Corporate Social Responsibility (CSR) in China, emphasizing the need for collaboration among various stakeholders, including NGOs, multinational corporations, and government entities, to develop sustainable solutions. It highlights the impact of high-profile crises, such as the 5.12 earthquake and the milk scandal, on public awareness and stakeholder engagement, leading to a shift towards more accountable and transparent philanthropic practices. The text calls for a strategic alignment of CSR initiatives that prioritize long-term partnerships and community involvement over mere monetary contributions.











