This power point contains the key concepts of media studies

1. KEY CONCEPTS OF MEDIA
STUDIES
VICTORIA LAWANSON

2. ‘MIGRAIN’
 Media language
 Ideology & Values
 Genre
 Representation
 Audience
 Institutions
 Narrative

3. Meaning of ‘MIGRAIN’
 Media languages – Language is the code used within a particular medium to convey messages to
the audience.
 Ideology & Values – Consists of a set of attitudes, beliefs and values held in common by a group
of people and culturally produced within a community to sustain a way of life.
 Genre – Identified by the occurrence of distinctive features/conventions.
 Representation – The process whereby the media construct versions of people, places and events
in images.
 Audience – The groups of individuals targeted by producers as the intended consumers of media
texts.
 Institutions – Institutions determine and constrain the ideology, structure, content and
distribution of media texts and are involved in the regulation and control of those texts.
 Narrative – Allows us to explore how plot/storyline has been put together, and how characters are
integral to how the narrative is executed.