2. The Key Concepts are: Representation of gender is the media. All media texts are re-presentation of reality. Media language Institution Genre Representation Audience Genre is a French word meaning “Kind, Sort or Style.” Ideology Narrative Ideology is the ideas behind a media text, the secret agenda of its producers.
3. Key Terms & Definitions: Denotation: The explicit or actual meaning. Connotation: The implicit or associated meaning. Iconography: Things that are characteristic & symbolic to a particular representation. Omnipotent: When the audience knows more than the character. Hegemony: ways in which the media encourage people to consent to status power structures. Verisimilitude: creating a sense of reality, the quality of appearing to be true or real.
4. Genre: Advantages for Audiences: Its easy to recognise what genre a film belongs to. Audiences are known to genre because of its reassuring and familiar patterns of repetition and variation. Repetition is one of the main ways the audiences understand the media text
5. Genre: Advantages for Producers: Its easy to get a audience. Its easy to choose and market your audience. Easy to market for example: a film poster/trailer. Producers can exploit a winning formula and minimise taking monetary risks.
