M.I.G.R.A.I.N is an acronym that summarizes key concepts for analyzing media texts: M-Language, I-Ideology and values, G-Genre, R-Representation, A-Audience, I-Institutions, and N-Narrative. It outlines what each letter stands for, such as how language is used within a medium, how ideology and values are culturally produced, and how institutions determine and constrain media texts.

1. M.I.G.R.A.I.N

2. Key Concepts
• Media Languages
• Ideology & values
• Genre
• Representation
• Audience
• Institutions
• Narrative

3. • M- Language is the code used within a particular medium to convey messages to the audience.
• I- Consists of a set of attitudes, beliefs and values held in common by a group of people and culturally
produced within a community to sustain a way of life.
• G- Identified by the occurrence of distinctive features/conventions.
• R- The process whereby the media construct versions of people, places and events in images.
• A- The groups of individuals targeted by producers as the intended consumers of media texts
• I- Institutions determine and constrain the ideology, structure, content and distribution of media texts and
are involved in the regulation and control of those texts.
• N- Allows us to explore how plot/storyline has been put together, and how characters are intergral to how
the narrative is executed.