Media language conveys meaning through signs and symbols that are suggested by how a scene is filmed. Media literacy is the ability to understand, analyze, and create various media forms. An ideology represents a society's shared beliefs and values, and the media is effective at spreading ideologies since it reaches large audiences. Film genres are categories based on similarities in emotion or narrative elements that are borrowed from literature. Target audiences are specific consumer groups that a message is aimed at within the predetermined market. Narrative explores how different media tell stories through conventions that depend on the medium and purpose, such as the condensing of time through techniques like camera fades in film.

2. MEDIA LANGUAGE
(Media literacy, Media Code)
IDEOLOGY
GENRE
REPRESENTATION
AUDIENCE
INSTITUTION
NARRATION

3.  Media language is the way in which the meaning of a media text is
conveyed to the audience. One of the ways Media Language works
is to convey meaning through signs and symbols suggested by the
way a scene is set up and filmed.
 Media literacy is the ability to access, analyze, evaluate, and
create media. Media literate youth and adults are better able to
understand the complex messages we receive from television, radio,
Internet, newspapers, magazines, books, billboards, video games,
music, and all other forms of media

4. An ideology is a world view, a system of values, attitudes and beliefs which
an individual, group or society holds to be true or important; these are
shared by a culture or society about how that society should function.
The media is a successful carrier of ideology because it reaches such a huge
audience. The study of the media allows us to consider and question
dominant ideologies and look for the implications of different ideology and
value systems.

5. A film genre is a motion picture category based on similarities in either the
emotional response to the film (namely, tragic, comic, etc.) or the narrative
elements. Most theories of film genre are borrowed from the literary world. The
basic genres include fiction and documentary, from which subgenres have
emerged, such as docudrama.

7. AUDIENCE
A target audience is the intended audience or
readership of a publication, advertisement, or other
message. In marketing and advertising, it is a
particular group of consumers within the
predetermined target market, identified as the
targets or recipients for a particular advertisement
or message.

9. NARRATION
The study of narrative explores the different
ways that media texts can tell a story.
Narrative is strongly linked to the audience
and purpose of the text.
Conventions used to tell the story are
dependant on the medium. In film, for
example, the condensing of time is important
and may be shown through production
techniques such as camera fades. Whereas
in a magazine article narrative conventions
include production techniques such as layout
and writing, and style is very important.
A study of narrative is dependant on an
understanding of close reading techniques.
Understanding of narrative is helpful across a
range of achievement standards.