Key Media Terminology Some basics : Genre Media Audiences Media Institutions
The concept of Genre <ul><li>What does the term genre mean? </li></ul><ul><li>What products can be defined in terms of the...
  The concept of Genre <ul><li>Genre means ‘type of’ </li></ul><ul><li>This could refer to books, magazines, music, films,...
The concept of Genre <ul><li>Because it contains conventions that are similar or the same to other films or programmes </l...
The concept of Genre <ul><li>Genres develop when a pattern of similarity between a number of films or programmes becomes o...
Conventions <ul><li>1. What does the term  conventions  mean? </li></ul><ul><li>2. Are there any other words that mean the...
Conventions <ul><li>Definition : the  things  you would expect to see or hear in a </li></ul><ul><li>film or TV programme ...
The concept of genre  <ul><li>What is a hybrid? </li></ul><ul><li>What is a sub-genre? </li></ul>
The concept of genre  <ul><li>A hybrid is when two or more genres are mixed together in roughly equal amounts </li></ul><u...
The concept of genre  <ul><li>Examples - Film </li></ul><ul><li>Romcom films are hybrids – equal parts romance and comedy ...
The concept of Audience <ul><li>Can you define the following terms: </li></ul><ul><li>Target Audience </li></ul><ul><li>Au...
Key terminology - audiences <ul><li>Target Audience – the biggest group of people most likely to want to consume a particu...
Key terminology - audiences <ul><li>Audience appeal </li></ul><ul><li>Pluralistic approach to targeting the audience </li>...
The concept of institutions <ul><li>Define the term ‘The Media Industry’ </li></ul><ul><li>Is there more than one industry...
The concept of institutions <ul><li>The media industry – the people and organisations behind the production and distributi...
The concept of institutions <ul><li>What are companies that produce and distribute the media called? </li></ul><ul><li>Wha...
The concept of institutions <ul><li>Companies that produce and distribute the media are called  Media Institutions  </li><...
The concept of genre <ul><li>Why is genre important to: </li></ul><ul><li>Audiences </li></ul><ul><li>Institutions </li></ul>
Genre and audiences <ul><li>Audiences have certain expectations from the media </li></ul><ul><li>Audiences tend to know wh...
Genre and institutions <ul><li>Institutions use their knowledge of genre to work out what will be successful </li></ul><ul...
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Key Terms

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Key Terms

  1. 1. Key Media Terminology Some basics : Genre Media Audiences Media Institutions
  2. 2. The concept of Genre <ul><li>What does the term genre mean? </li></ul><ul><li>What products can be defined in terms of their genre? </li></ul>
  3. 3. The concept of Genre <ul><li>Genre means ‘type of’ </li></ul><ul><li>This could refer to books, magazines, music, films, TV or radio programmes </li></ul><ul><li>How do know if a programme or film falls into a particular genre? </li></ul>
  4. 4. The concept of Genre <ul><li>Because it contains conventions that are similar or the same to other films or programmes </li></ul><ul><li>Where do genres come from? </li></ul>
  5. 5. The concept of Genre <ul><li>Genres develop when a pattern of similarity between a number of films or programmes becomes obvious </li></ul><ul><li>Genres change over time according to social change and the likes and dislikes of audiences </li></ul><ul><li>They are constantly evolving and adapting </li></ul>
  6. 6. Conventions <ul><li>1. What does the term conventions mean? </li></ul><ul><li>2. Are there any other words that mean the </li></ul><ul><li>same thing? </li></ul>
  7. 7. Conventions <ul><li>Definition : the things you would expect to see or hear in a </li></ul><ul><li>film or TV programme of a particular genre. In other words, </li></ul><ul><li>the things that are typical of that genre </li></ul><ul><li>The following words all mean the same as ‘conventions’ </li></ul><ul><li>and are appropriate to use in Media Studies: </li></ul><ul><li>Typical Features </li></ul><ul><li>Typical Ingredients </li></ul><ul><li>Typical Characteristics </li></ul><ul><li>Typical Elements </li></ul><ul><li>Bad word: ‘things’ – to be avoided! </li></ul>
  8. 8. The concept of genre <ul><li>What is a hybrid? </li></ul><ul><li>What is a sub-genre? </li></ul>
  9. 9. The concept of genre <ul><li>A hybrid is when two or more genres are mixed together in roughly equal amounts </li></ul><ul><li>A sub-genre is a sub-category of a a genre </li></ul><ul><li>A sub-genre will share broad conventions of the genre but will also contain other conventions that are specific only to a smaller sub-group within the genre </li></ul>
  10. 10. The concept of genre <ul><li>Examples - Film </li></ul><ul><li>Romcom films are hybrids – equal parts romance and comedy </li></ul><ul><li>Zombie films are a sub-genre of horror; they are similar to many horror films in general but zombie films have their own set of conventions too </li></ul><ul><li>Shaun of the Dead is a zom-com </li></ul>
  11. 11. The concept of Audience <ul><li>Can you define the following terms: </li></ul><ul><li>Target Audience </li></ul><ul><li>Audience appeal </li></ul>
  12. 12. Key terminology - audiences <ul><li>Target Audience – the biggest group of people most likely to want to consume a particular film or programme </li></ul><ul><li>Primary or core audience </li></ul><ul><li>Secondary or ancillary audience </li></ul>
  13. 13. Key terminology - audiences <ul><li>Audience appeal </li></ul><ul><li>Pluralistic approach to targeting the audience </li></ul><ul><li>Broad or niche appeal </li></ul>
  14. 14. The concept of institutions <ul><li>Define the term ‘The Media Industry’ </li></ul><ul><li>Is there more than one industry in the media? </li></ul>
  15. 15. The concept of institutions <ul><li>The media industry – the people and organisations behind the production and distribution of the media </li></ul><ul><li>Made up of several different (but connected) industries: </li></ul><ul><li>Film </li></ul><ul><li>TV Broadcasting </li></ul><ul><li>Radio Broadcasting </li></ul><ul><li>Print Media - Press and Magazines </li></ul><ul><li>Web – online publishing </li></ul><ul><li>Music </li></ul><ul><li>Gaming </li></ul><ul><li>Advertising </li></ul>
  16. 16. The concept of institutions <ul><li>What are companies that produce and distribute the media called? </li></ul><ul><li>What are they responsible for? </li></ul>
  17. 17. The concept of institutions <ul><li>Companies that produce and distribute the media are called Media Institutions </li></ul><ul><li>Media institutions are responsible for: </li></ul><ul><li>Making the media (production) </li></ul><ul><li>Targeting the audience (knowing what appeals to them) </li></ul><ul><li>Marketing the media (audience awareness) </li></ul><ul><li>Reaching the audience (distribution) </li></ul><ul><li>Presenting the media (broadcasting, scheduling, publishing, exhibiting) </li></ul>
  18. 18. The concept of genre <ul><li>Why is genre important to: </li></ul><ul><li>Audiences </li></ul><ul><li>Institutions </li></ul>
  19. 19. Genre and audiences <ul><li>Audiences have certain expectations from the media </li></ul><ul><li>Audiences tend to know what they like </li></ul><ul><li>Audiences enjoy the familiarity of conventions </li></ul><ul><li>They also like an element of surprise </li></ul><ul><li>Audiences like to be able to define the media by genre </li></ul><ul><li>Audiences use their knowledge of genre to help them make choices </li></ul>
  20. 20. Genre and institutions <ul><li>Institutions use their knowledge of genre to work out what will be successful </li></ul><ul><li>They use genre conventions in order to make the media appeal to audiences </li></ul><ul><li>They promote the media through genre </li></ul><ul><li>They organise the media through genre </li></ul><ul><li>They sell the media through genre </li></ul><ul><li>They often specialise in particular genres </li></ul>

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