key concepts (schoolwork)

1. Key Concepts
M.I.G.R.A.I.N

2. M-edia language
• Language is the code used within the particular
medium to convey messages to the audience.
I-deology &Values
• Consists of a set of attitudes, beliefs and values held in
common by a group of people and culturally produced
within a community to sustain a way of life.

3. • G-enre
• Identified by the occurrence of distinctive features/conventions
•Representation
• The process whereby the media construct versions of people places
and events in images.
•Audience
• The group of targeted individuals as the intended consumers of media
texts.

4. Institutions
• institutions determine and contain the ideology, structure, content
and distribution of media texts and are involved in the regulation and
control of those texts.
Narrative
Allows us to explor how plot/storyline has been put together, and how
characters are integral to how the narrative is executed