Nader TaghizadehCOMM-522 The relation between two terms
1. Informing 2. Correlation (explains and helps us to understand the meaning of the information) 3. Continuity: expressing the dominant culture, recognizing new social development and forging common values. 4. Entertaining 5. Mobilization (in war time, campaigns) - This is Functionalist theory (Denis McQuail-2000)
Selection MediationOrganizing (News/documentary In visual media Vs. Fiction) Mise-en-scne Focusing Mediation ends up with audience
OXFORD definition: To represent something is to describe or depict it, to call it up in the mind by description or portrayal.....; to place a likeness of it before us in our mind.
But to simplify it:Representations are a resultof a selection from differentpossibilities. So both thoserepresenting and therepresentations areIdeological.
Stereotypes: values, attitudes, behavior, background of certain group. Content analysis & ideological approach Power relations in society: this can lead to stereotyping. The matter of belonging to a social group
media owners can manipulate content and “reproduce the relations of dominant class”(refers to Marx‟s view on ideology).
How media can manipulaterepresentation of social relations? -mise-en-scene -Editing -Framing (camera angels in film and TV, sounds in radio and music, texts in newspapers and magazines). -The notion of “otherness” or “others” is an issue that media touches sometimes. -Film industry, TV, Radio, newspapers, Magazines -Conflicts/tensions
Content analysis: in order understand how media can shape, create or change the public opinionHow to we need to analyze the content of the media.analyzemedia? Compare the TV images and real life.
The hegemonic model says that the ruling classes maintain their power through control of ideas and culture rather than force. In hegemony, the ruling classes govern by consensus: they control the way the media represents the world so as to influence the way people think about the world, and the ruling classes. This can become a running battle between rivals. E.g. Cyprus society
Pluralism says that the media is diverse, with a wide range of available choices for consumers rather than the media influencing consensus, consensus values influence media representations.
If particular representations are dominant, because they are popular among the audience, not because powerful media institutions are „pushing‟ a particular ideology.
Media tries to please audiences, to provide representations that meet audience expectations & This is where stereotypes come in…