Nader TaghizadehCOMM-522                   The relation between two terms
   1. Informing   2. Correlation (explains and helps us to    understand the meaning of the    information)   3. Contin...
However …
Conflict theory sayssomething different                Ideology and bias in                 media: the study of          ...
 Ideology refers to the             influence of ideas on             people‟s beliefs and             actions. (Anthony ...
Mediation
Selection                    MediationOrganizing         (News/documentary In visual media      Vs. Fiction)  Mise-en-scne...
 OXFORD definition: To  represent something is to  describe or depict it, to  call it up in the mind by  description or  ...
 But to simplify it:Representations are a resultof a selection from differentpossibilities. So both thoserepresenting and...
 Stereotypes: values,  attitudes, behavior,  background of certain  group. Content analysis &  ideological approach Pow...
 media owners can  manipulate content and  “reproduce the relations  of dominant class”(refers  to Marx‟s view on  ideolo...
How media can manipulaterepresentation of social relations?                       -mise-en-scene                       -Ed...
 Content analysis:            in order understand how          media can shape, create or          change the public opin...
   The hegemonic model says that the    ruling classes maintain their power    through control of ideas and culture    ra...
   Pluralism says that the media is    diverse, with a wide range of    available choices for    consumers rather than th...
 If particular  representations are  dominant, because they  are popular among the  audience, not because  powerful media...
 Media tries to please  audiences, to provide  representations that meet  audience expectations      & This is where ste...
References:Class notes- Dr. Nayia Rossou-Joseph.R.Dominik –Mass communications -2009-Steve Baker-Representation -2007
Ideology & representation in media
Ideology & representation in media
Ideology & representation in media
Ideology & representation in media
Ideology & representation in media
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Ideology & representation in media

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Ideology & representation in media

  1. 1. Nader TaghizadehCOMM-522 The relation between two terms
  2. 2.  1. Informing 2. Correlation (explains and helps us to understand the meaning of the information) 3. Continuity: expressing the dominant culture, recognizing new social development and forging common values. 4. Entertaining 5. Mobilization (in war time, campaigns) - This is Functionalist theory (Denis McQuail-2000)
  3. 3. However …
  4. 4. Conflict theory sayssomething different  Ideology and bias in media: the study of media is closely related to the impact of ideology in society.
  5. 5.  Ideology refers to the influence of ideas on people‟s beliefs and actions. (Anthony Giddens)Ideology
  6. 6. Mediation
  7. 7. Selection MediationOrganizing (News/documentary In visual media Vs. Fiction) Mise-en-scne Focusing Mediation ends up with audience
  8. 8.  OXFORD definition: To represent something is to describe or depict it, to call it up in the mind by description or portrayal.....; to place a likeness of it before us in our mind.
  9. 9.  But to simplify it:Representations are a resultof a selection from differentpossibilities. So both thoserepresenting and therepresentations areIdeological.
  10. 10.  Stereotypes: values, attitudes, behavior, background of certain group. Content analysis & ideological approach Power relations in society: this can lead to stereotyping. The matter of belonging to a social group
  11. 11.  media owners can manipulate content and “reproduce the relations of dominant class”(refers to Marx‟s view on ideology).
  12. 12. How media can manipulaterepresentation of social relations? -mise-en-scene -Editing -Framing (camera angels in film and TV, sounds in radio and music, texts in newspapers and magazines). -The notion of “otherness” or “others” is an issue that media touches sometimes. -Film industry, TV, Radio, newspapers, Magazines -Conflicts/tensions
  13. 13.  Content analysis: in order understand how media can shape, create or change the public opinionHow to we need to analyze the content of the media.analyzemedia?  Compare the TV images and real life.
  14. 14.  The hegemonic model says that the ruling classes maintain their power through control of ideas and culture rather than force. In hegemony, the ruling classes govern by consensus: they control the way the media represents the world so as to influence the way people think about the world, and the ruling classes. This can become a running battle between rivals. E.g. Cyprus society
  15. 15.  Pluralism says that the media is diverse, with a wide range of available choices for consumers rather than the media influencing consensus, consensus values influence media representations.
  16. 16.  If particular representations are dominant, because they are popular among the audience, not because powerful media institutions are „pushing‟ a particular ideology.
  17. 17.  Media tries to please audiences, to provide representations that meet audience expectations & This is where stereotypes come in…
  18. 18. References:Class notes- Dr. Nayia Rossou-Joseph.R.Dominik –Mass communications -2009-Steve Baker-Representation -2007

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