7 KEY MEDIA CONCEPTS

1. KEY MEDIA CONCEPTS

2. 1. MEDIA LANGUAGE
2. IDEOLOGY
3. GENRE
4. REPRESENTATION
5. AUDIENCE
6. INSTITUTION
7. NARRATIVE

3. Media language is the method of
communication how the media text is conveyed
to the selected audience.

4. Ideology is an important concept in media
studies. It is basically the idea behind the film or
the idea of the producers. It is important even if
its used to explain one picture. Ex- brand logo

5. Genre is the way of categorizing text through
style and form which is both important for the
readers and the creates of the texts.

6. Representation in media is the reflection of our
social life, cultures and religious beliefs in hyper-
stylized way. Ex- how the Hollywood cinemas
show Indians in their film as illiterate and
backward. Films such as,

7. Audience is an important task In which the
producers decide there target audience to who
they have to deliver the message. Every audience
reads and understands the text differently.

8. Institution are the business which produce media
products such as magazines or newspapers.

9. Narrative is the media term of story telling.
Narrative in how different elements are organized
to create a meaningful story.