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SEMIOTICS
SEMIOTICS IS THE STUDY OF MEANING AND HOW IT IS FORMED BY SIGNS SUCH AS WORDS, IMAGES OR
MUSIC. IT CAN BE USED AS A TOOL TO HELP ANALYSE THE SYMBOLIC CODES OF A MEDIA TEXT.
EXAMPLES OF SEMIOTICS
• RED – DANGER/LOVE
• BLUE – SADNESS
• YELLOW – HAPPINESS
• GREEN – NATURE/ENVY
• PURPLE – ROYALTY
• WHITE – PURITY
• BLACK – DEATH/DEPRESSION/DARKNESS
• ORANGE – HEAT/SUNSET
AUDIO-VISUALS
AUDIO-VISUAL MEANS POSSESSING BOTH A SOUND AND A VISUAL COMPONENT, SUCH AS SLIDE-TAPE PRESENTATIONS, FILMS, TELEVISION PROGRAMS,
CHURCH SERVICES AND LIVE THEATRE PRODUCTIONS. BUSINESS PRESENTATIONS ARE ALSO OFTEN AUDIO-VISUAL.
HERE ARE SOME EXAMPLES:
• MOVIES
• CONSOLES
• TV
• PHONES
• COMPUTERS
• VR HEADSETS
PRINT
PRINT MEDIA REFERS TO PAPER PUBLICATIONS CIRCULATED IN THE FORM OF PHYSICAL EDITIONS OF BOOKS, MAGAZINES, JOURNALS
AND NEWSLETTERS.
THESE ARE SOME EXAMPLES:
• NEWSPAPERS
• MAGAZINES
• CD COVERS
• POSTERS
• COMIC BOOKS
• LEAFLETS

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Semiotics

  • 1.
  • 2. SEMIOTICS SEMIOTICS IS THE STUDY OF MEANING AND HOW IT IS FORMED BY SIGNS SUCH AS WORDS, IMAGES OR MUSIC. IT CAN BE USED AS A TOOL TO HELP ANALYSE THE SYMBOLIC CODES OF A MEDIA TEXT.
  • 3. EXAMPLES OF SEMIOTICS • RED – DANGER/LOVE • BLUE – SADNESS • YELLOW – HAPPINESS • GREEN – NATURE/ENVY • PURPLE – ROYALTY • WHITE – PURITY • BLACK – DEATH/DEPRESSION/DARKNESS • ORANGE – HEAT/SUNSET
  • 4. AUDIO-VISUALS AUDIO-VISUAL MEANS POSSESSING BOTH A SOUND AND A VISUAL COMPONENT, SUCH AS SLIDE-TAPE PRESENTATIONS, FILMS, TELEVISION PROGRAMS, CHURCH SERVICES AND LIVE THEATRE PRODUCTIONS. BUSINESS PRESENTATIONS ARE ALSO OFTEN AUDIO-VISUAL. HERE ARE SOME EXAMPLES: • MOVIES • CONSOLES • TV • PHONES • COMPUTERS • VR HEADSETS
  • 5. PRINT PRINT MEDIA REFERS TO PAPER PUBLICATIONS CIRCULATED IN THE FORM OF PHYSICAL EDITIONS OF BOOKS, MAGAZINES, JOURNALS AND NEWSLETTERS. THESE ARE SOME EXAMPLES: • NEWSPAPERS • MAGAZINES • CD COVERS • POSTERS • COMIC BOOKS • LEAFLETS