3. Key Areas of Engagement and Activities
Thought Leadership Marketing
Event & Tradeshow Marketing
Prospect Relationship Marketing
Account Based Marketing
Opportunity
Centric
Marketing
• Research and Analysis
• Customer Outreach
• Promotional materials
• Competitor benchmarking
• Social Media Promotion
• Creative graphics and Rich
Media Deliverables
• Campaign Execution
• Campaign Calendar
• Target Audience Segmentation
• Mailer Copies
• Mailer Templates
• Qbridge Contacts
• ROI Analysis
• Onshore & Offshore Site Visits
• Win-strategies and themes
development
• Messaging development and
value articulation
• Inflight Magazine
ProspectingNurturingClosure
• Mission Books
• Interactivity and customer
experience centers
• RFI/RFP Templates
• Creative graphics
4. Evangelized Opportunity Centric Marketing to BUs
Expertise:
1. Supported 50+ OCMs and contributed
services for 3 wins in the year 2012-13
2. Institutionalized Process of Engagement
with the BU
3. Created tools and accelerators for a rapid
OCM support such as reusable content ,
themes and templates
4. Provided turn-key support and satisfy the
marketing needs by rich media deliverables
5. Key Project Mgmt. strengths includes :
Research, Briefing, Conceptualization,
Messaging, Project Coordination, Content
Proofing, Review, Sign-off
6. Provide visibility and follow best practices.
As a knowledge dissemination asset created
an OCM Playbook for the team
Skills
Strong Process
and Project
Management
Event logistics
Execution
Multiple
Stakeholder
Management
Cross Functional
Group Dynamics
Prototyping
Being Nimble
and Agile
Win Themes
END GAME
Plausible Business Objectives
P r o j e c t P l a n n i n g > M e s s a g i n g > P r o j e c t M a n a g e m e n t
5. Orchestrated Account Based Marketing
Expertise:
1. Supported ABMs and contributed
considerable amount of leads
2. Institutionalized Process of Engagement
with the BU
3. Conducted research, segmented target
audience and identified marketing
channels
4. Construct campaign calendar and
conceptualize mailers
5. Hands on experience in executing the
mailer campaigns via automation tools
like Eloqua and Siverpop
6. Provide campaign effectiveness and
marketing ROI analysis
Skills
Scheduling
Identify
Marketing
Channel
Target Audience
and Account
Segmentation
Offer
Identification
Conceptualizing
Being Nimble
and Agile
Strong Process
and Project
Management
END GAME
Plausible Business Objectives
S e g m e n t a t i o n > C o n t e n t S t r a t e g y > C h a n n e l S t r a t e g y > R O I R e p o r t i n g
6. Turnkey support for Events and Conferences
Expertise:
1. Supported 50+ Events which includes
Dreamforce 2012 and many other globally
renowned industry events
2. Evaluate event sponsorships and participant
details
3. Messaging
4. Engage both internal CDD team and external
agencies for the projects assigned and
manage deliverables viz., booth graphics,
microsites, other rich media deliverables
5. Event Promotions via social media viz.,
twitter, Facebook and linked-in. Strong
connects with SM team for the analytics.
6. Know our pitch and analyze right collaterals
to offer. This is executed via print as well as
interactive kiosks
Skills
Messaging and
Theme
development
Post-Event
follow up
Market scan for
events and
sponsorships
Creative and
Rich Media
Deliverables
Social Media and
Web promotion
Microsites END GAME
Plausible Business Objectives
M a r k e t S c a n > P r o m o t i o n > E v e n t E x h i b i t s > P o s t - e v e n t a c t i v i t i e s
Event Logistics
7. Evangelize Outbound/Email Marketing to BU’s with Qbridge
Expertise:
1. Manage and implement various PRM
programs across verticals and horizontals
2. Draft mailer copies relevant to the
promotional plans
3. Program various email HTML templates and
have hands on experience in executing
mailers via automation tools viz., Silverpop
and Eloqua
4. Execute campaigns during North American
timings and for the larger audience
5. Strongly coordinate with Qbridge team – a
part of EBA, to execute campaigns
6. Provide campaign effectiveness and
marketing ROI analysis
Skills
Campaign
Execution via
automation tools
Reporting
Target Audience
Segmentation
Promote
Services and
Relevant
Collaterals
Mailer Copies Email Templates
END GAME
Plausible Business Objectives
Project Management > Mailer Copies > Campaign Execution > ROI Reporting
Cross Functional
Group Dynamics
9. 8+ years of sales, business development and marketing experience
Partnered and worked closely with the Business Units (EAS, CSP, RCG
& MLEU) to execute on their GTM Strategy
Hands on experience in a wide array of marketing and lead-generation
programs and creatives. Spans concept, development and execution.
Worked on 50+ Opportunity Centric Campaigns & 50+ Events
Track record of innovative and creative approaches to touchpoints
across the sales cycle resulting in significant wins
Responsible in managing the email marketing automation
platform(Silverpop) of Cognizant
Anish Anthony
AA
2006 20112007 2008 2010
Timeline
Graduated B.E (CSE)
AC-Neilson Org-Marg and
Synovate India Market
Research Ltd
Chain-sys (I) Private Ltd
Barry Wehmiller
International Resources
Private Ltd
Cognizant
Promoted as
Sr.Associate
2006
Gem Software Solutions
2013
10. “Anish is an enthusiastic partner and a livewire in the team. Customer empathy,
coupled with the ability to deliver on-time and on-budget, are his key strengths.
He has supported several projects with multiple deliverables for the MLEU and CG
verticals in the NA region as well. He is the OCM workhorse in the team, and is
known for the visually striking and creative assets he puts together for
campaigns. This year he is also supporting PRM execution and innovation
incubation. He has also contributed in deal pursuits that resulted in 3 wins so far
this year – two of which are new logos.”
-- Krishna Rao Volety – Director Field Marketing CoE, Cognizant
For Predictive Analytics World
“Appreciate your efforts. The presentations were well received. I particularly liked
the responsiveness of Anish and team as we had to make several last minute
changes.
I am sure with this experience it will be possible to collaborate in future too and
deliver great results.
Thanks a lot for your support and help! “
-- Prasad Satyavolu – AVP, Manufacturing and Logistics, Cognizant
“I wanted to thank you for your help on JB Hunt site visit. You are one of the key
members to this winning deal. Thanks and Cheers!”
-- Anamika Gupta, Field Marketing Manager, MLEU, NA
And more…
3.9
100+
50+
3
50+
500+
Years In Cognizant
Customized Email
marketing Campaigns
Opportunity Centric
Marketing Campaigns
Account Based
Marketing Campaigns
Events and Conferences
Print and Rich Media
Marketing Deliverables
11. Tools
I’m lost
I know my
way around
I’m a pro
Silverpop–AnIBMProduct
Oracle-Eloqua
MSofficeSuite
SharePoint
Sales and
Marketing
Customer
Relationship
Management
Stakeholder
Expectation
Management
Experience
Across
Corporate
Functions
Business
Development
Project
Management
Skills
