Sahar I. Al Sharif is a digital marketing and media development expert with over 4 years of experience managing online content and social media platforms. She holds a B.A. in Psychology from the University of Jordan and has worked in marketing roles for several companies. Her experience includes developing online strategies, managing social media, conducting market analysis, and creating business plans. She is skilled in areas such as SEO, Google AdWords, analytics, and SAP systems.

1. CURRICULUM VITAE
PERSONAL DETAILS Sahar I. Al Sharif
Residential Address: Amman- Jordan
Mobile: +969 79 5578643
Date of Birth: 22nd
August 1976
Nationality: Jordanian
CAREER SUMMERY and OBJECTIVE
Digital Marketing & Media development and management expert with over 4 years of experience working
with high profile Print and site. Background includes online editorial management, content acquisition, digital
media strategy, social media marketing and projects management. Business planning professional with over
10 years’ experience in FMCG, Telecom marketing
and Marketing consultancies.
I am committed to taking advantage of every opportunity to develop my skills and become a valuable
member of a great team
EDUCATION HISTORY
Sep 1994- 1998 University of Jordan, Amman, Jordan
B.A in Psychology
June 1994 AL Jubiaha High school, Tawjihi
WORK EXPERIENCE
Online Product and Content Manager at Saudi Research & Publishing Company - SRPC
July 2013 - Present
Responsibilities and Achievements
• Responsible for editorial strategy and implementation across multiple social media platforms
• Managed group of community editors to ensure posts were consistent, creative and accurate.
• Cultivate new growth opportunities, including investments and partnerships
• Media content analysis
• Web analysis and reporting
• Social Media Planning and Strategy
• building and content development strategies

2. • Managing the day to day marketing and SEO activities
• Develop over-arching online media strategies and innovative concepts as well as coordinate the
internal design, development and production efforts to help the team achieve their digital
marketing and consumer/fan outreach goal
• Creating content for the digital website: Sayidy.net, Kitchen.sayidaty.net, Sayidaty.net
Marketing - Branding Manager at CT Investment Company Finance Ltd
July 2010 - March 2011
Responsibilities and Achievements
• Responsibility Developing plans and executing projects and initiatives that support the broader
short and long-term marketing strategy with Consumer Insights, to ensure the branding remains
relevant to consumers.
• took a lead in managing partners and communication agencies, and all aspects of their projects.
• Analyze current performance, trends, market conditions, and other contributing factors to
recommending base and stretch revenue goals for upcoming year.
• Negotiate with strategic third-parties to create reliable service and cost effective solutions for
customers.
• Achievements Developed growth targets, business objectives and brand strategies for the brand
that aligns with global business plan.
• Developed actionable long- and short-term account plans based on a deep understanding of the
business model and the partner's growth expectations.
Business Planner at MBC Group FFZ LLC
September 2008 - February 2009
Responsibilities and Achievements
• Responsibility Create a 3-year business plan for MBC mobile services and develop implementation
• plans for upcoming strategic initiatives. Achievements Prepared and developed short/long term
strategic
• business plans and programs for mobile services in Middle East that were approved by
management.
• Developed implementation plans for key initiatives that were reviewed and approved by all
stakeholders.
Unit head at Nestle (JAFZA
April 2006 - January 2008
Responsibilities and Achievements
• Responsibility Ensure all sales plans are implemented as per company policy. Track, validate
and report to management all sales data.
• Ensure incentive policy is implemented and embedded in the sales process.
• Achievements Managed the implementation of SAP and built sales and marketing scenarios which
• Monitored and reported to management all planned and actual sales volumes by region and
team.
• Created and delivered presentations to management on sales/marketing plans and data.
• Developed and implemented a sales policy and conditions that were approved by management.
• Performed competitor analysis and built a detailed database which was a key input to sales and
marketing strategy decisions.
• Successfully managed key vendors and related logistics to ensure availability of goods to
customers.

3. Key accounts Coordinator at Zain Jordan
March 2000 - October 2004
Responsibilities and Achievements
• Manage the requirements of all new and existing key accounts. Key management reporting
including send customer satisfaction reporting.
• Developed all implemented policies and procedures for servicing customers that were approved
by management.
• Implemented Key Process Indicators that resulted in significant reduction in cycle time for
customer requests, queries and complaints.
• Managed all Zain's VIP accounts, corporate related needs and requests from adding services,
creating new lines, and ensured efficiency for all corporate related daily operations Developed.
• Organizing the events and meetings to enable relationship deepening with VIP customers
Skills
 SEO Copywriting
 Google AdWords Professional
 Google Analytics
 Strategic Planning
 End Users training
 SAP subject matter expert (CRM Application)
 Management reporting
 Web Analytics
 Digital Strategy
 Online communities’ development
 Microsoft XP applications (Word, Excel, Office, PowerPoint, Outlook, Access) – Advanced
 Adobe Design – Intermediate
Language Skills:
Arabic - Native
English – Fluent (reading, writing and speaking)
PERSONAL COMPETENCIES
 Ability to work under pressure and meet deadlines
 Very alerted to details
 Highly organised with a creative flair for project work
 Fast learner a
 I am cheerful and have a Positive attitude
References Available upon request