David Beaupre has over 20 years of experience in print and digital media sales, business development, and marketing. As an early pioneer in digital advertising, he grew The Washington Post's entire digital operations division to over $120M in annual revenue. He has also held supervisory roles managing sales and marketing teams of up to 60 employees. Beaupre specialized in data-driven sales programs, relationship management, and strategic development to position companies as innovators and drive revenue growth.

1. David Beaupre 410-279-7070 | beaupre.dave@gmail.com | Annapolis, MD 21409
BUSINESS DEVELOPMENT / ACCOUNT EXECUTIVE
SalesandBusinessDevelopmentExecutivewith20+years of experience inprintanddigital media,salesteam
leadership,andproductdevelopment/education.Innovativemarketingstrategistwhoemphasizesrelationship
managementandcreates value-basedinitiativesthatbuildbusiness,fostercollaborativeconnections, and
generate opportunitiesformeaningful dialogwithindustrystakeholders.
 Early pioneerincreating ahighlyprofitable digital advertisingplatform forThe WashingtonPost.Grew
an entire digital operationsdivisiongrossingmore than $120M inannual revenue.
 Setnew industrytrends andestablishedprograms/events thatgainedprominence,increasedbrand
recognition,andgained worldwide attention, resultingin multi-milliondollargrowth andexceeded
$365M inannual gross salesrevenue fordigital andprintoperations.
 Openedfirstinternationalsalesoffice inLondon,whichgrew intoan $8M division withinthree years.
 Early adopterof “bigdata” anddata-drivensalesprograms,researchbasedselling,and trade
publicationstopromote brand,increase saleseffectiveness,andpenetrate untappedmarkets.
 Salesandadvertisingexperiencewithsome of the countries’leadingdigital/printmediaoutlets,
newspapers,andmarketingmanagementfirms.(WashingtonPost,New YorkTimes, McCann-Erickson
Regional MarketingCompany,AtlantaJournal andConstitution,andConcordMonitor)
PROFESSIONAL EXPERTISE & EXPERIENCE
RelationshipManagementand Marketing– Promoted,sponsored,andparticipatedinoutreachevents,trade
associations,governmentaffairsgroups,nationalcampaigns,andothercollaborativeoutlets.
 Gainedvisibilityandbuilt loyal relationshipswith keydecisionmakers of Fortune 50 companies
includingtechnology,automotive,InformationTechnology,andaerospace engineeringcompanies.
SalesTeam Leadership– 20+ years buildingandmanagingprintanddigital mediamarketingandsalesteams.
 Developedorganizational structure,compensationplans,salesincentiveplans,salestrainingprograms,
and customerretentionstrategies.
Organizational Development–Eliminatedorganizational silosbycreatinga unifiedoperational model that
leveragedsalestalent,marketingleadership,andproductofferingsasone printanddigital division.
 Skillfullymanagedtransitionsandorganizational alignmentthroughco-brandinginitiatives,mergers,
and divestures,eventuallyemergingwiththe WashingtonPost.comasitsownrecognizedbrand.
Strategic Development– Positionedthe WashingtonPostasan innovatorandexpertingatheringspecific
demographicdata-driventhoughtleadershipsalesprocesses.
 Identifiednew demographics,createdastory,andgathereddatathat set itapart from competitors.
 Analyzed developingtrends andimplemented keystrategicinitiativesinproductdevelopment,sales
training,andmarketinginorderto grow revenue.
Account Executive | The WashingtonPost | 1989-2015
KeyAccountStrategicManagement | SalesTraining| SalesTeamManagement|BusinessDevelopment
AccountManagement| B2B SalesLeadership|Digital Marketing|StrategyDevelopment
SUPERVISORYOVERSIGHT:DirectedSalesandMarketingOperationsforthe WashingtonPost’sDigitalDivision
(Washingtonpost.com) | 60 employeesdedicatedtodigitalproductsandsales |Managed global saleswith
officesinLosAngeles,SanFrancisco,Austin,Chicago,New York,Washington,D.C.,Boston,andLondon.
 Joinedthe Digital Groupin1995 as one of the first10 employeesof washingtonpost.com.
 Providedstrategicinsightandoperationalleadershipintransitioningthisstart-updivisionintoa
burgeoning,trend-settingnational operationwithmore than $365M inoverall grossrevenue and
$120M indigital revenue, aVIPcustomerbase of Fortune 50 companies,anda London-based
sales/advertisingoffice.

2. David Beaupre 410-279-7070 | beaupre.dave@gmail.com| page 2 of
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Led Keystrategic initiativesin product development,salestraining,and relationshipmanagement.
PRODUCT DEVELOPMENT
 Industry Thought Leaders Conference –Providedaplatformforideationandgo-to-marketstrategy
developmentby promotingandsponsoringahigh-powerexecutive-leveleventpromotingcollaboration
and creativityforneed-baseddigital products. Programhasa 15-year runningandis one of the most
covetedticketsindigital medial.
 Mobile platform– Conceptualizedandlaunched mobiledistributionchannelaheadof the mainstream
competitors –grew revenue from$0to $7.5M between2012-2015.
 Native Advertising– Leveragedrise of “advertorial”conceptcreatinga$10M productline inlessthan
three years. Providedcustomresearchcomponenttoenhance customer’seffectivenessinusingnative
“storytelling”conceptsanddatavisualizations.
SALES TRAINING/SALES TEAM LEADERSHIP
 Boot Camp – Semi-annual three-dayintensive salestrainingeventfocusing onsalespresentationskills,
leadershipdevelopment,andteambuilding - augmentedwith outsidespeakers/trainers.
 Digital University– Createdinternal weeklyonline universitystyle programpromotingdigital product
knowledge,developingproducts,andmarketingskills.
 MediaUniversity– Salesand producttrainingprogramfor the printmediateam.
 Data Driven Marketing– Created“BigData” trainingprogramto increase salesteam’seffectivenessin
data analysis,identifyingdevelopingtrends,andcompletingthe salesprocess.Keydriverinidentifyinga
DSP solutionvendorandsoftware providertosupportthe initiative.
 Createdmarketverticalsanddesignatedindustryspecialiststoovercome stagnantsalesamonghigh-
volume advertisers.Shiftedtoa research-sellingmodel targetingautomotive advertisersresultingina
$3M increase (doubledrevenueto$6.3M) overa four-yearperiod.
RELATIONSHIP MANAGEMENT
 Innovation Road Show – Visitedkeyprospectsinkeymarkets –increasedvisibility,personal connection,
and increasedmarketvisibilityona national scale.
 Promotedmembershipand board memberinvolvement intrade organizations,professional
associations –Providedaccesstokeydecisionmakersforinternational brandssuchasSamsung,
Alliance,Chase Bank,Citi Bank,andCapGemini resultinginrevenuegrowthof $4M+.
“Top 10 Client” program – Identified the 50 highestperformingaccounts,anddiscoveredthatthe top10
customersaccountedfor25% of the revenue withinthe category.
 Captured10-yearconsecutive revenue increasesamongthe Top10 accounts.
 Established“PartnerDay”VIPprogramthat promotedinteractionanddialogbetweenkeyclientleaders
and WashingtonPostexecutives.
 Achievedlessthan40% churn onthe remaining40accounts inthe top50 category.
“Federal 101” or “Influence 101” Program – Salestrainingprogramtargetingnational andinternational
companies/advertisersinterestedinbest-practice marketingtechniquesforcapturingfederal clients.
 Promoted WashingtonPostdigital mediabrand/productsandincreasedcustomers’ effectivenessand
decision-makingcapabilities formaximizingadvertisingdollars.
Account Executive,ClassifiedGroupSalesManager| The WashingtonPost | 1989-1995
 Heldvarioussupervisoryrolesinthe $157M ClassifiedAdvertisingdivision.
 Managed fourpersonsupervisoryteam, twooutside salesrepresentatives,and80 in-bound/outbound
call representatives.
EDUCATION
M.S. TechnologyManagement,UniversityofMaryland
B.S. Education, Keene State College