Cool hunter. I increase world-class brands’ revenue and market share by using technology to develop stronger emotional connections between companies and their customers with new ideas, strategies, and tools.

1. KEN HERRON
+1 973-223-1439 Mobile | kenherron@gmail.com
in/KenHerron | @KenHerron | +KenHerron | Blog | Radio Show | 1st Book | 2nd Book
SENIOR LEVEL GLOBAL MARKETING EXECUTIVE
Cool hunter. I increase world-class brands’ revenue and market share by using technology to develop stronger emotional
connections between companies and their customers with new ideas, strategies, and tools.
CONNECTING GLOBAL BRANDS WITH CUSTOMERS ONLINE
Strategy, Integration, and Optimization of Paid, Owned, Earned, and Social Media Marketing | Mobile Marketing | Apps
E-Commerce | Content Marketing | Online Engagement | Storytelling | Visualization | PR | Public Speaking | IoT Messaging
Facebook, Instagram, Twitter, Vine, Periscope, LinkedIn, SlideShare, Pinterest, YouTube, and Google+ Marketing | Social IoT
Search | Discovery | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Accessibility
MARKETING EXPERIENCE
Unified Inbox Pte. Ltd., Singapore July 2014 - Present
http://unifiedinbox.com
Global intelligent IoT messaging company
CHIEF MARKETING OFFICER
(Intelligent IoT messaging solutions – including M2H, M2M, and H2M – for smart homes, smart industries (industry 4.0 and
enterprise intelligence), and smart cities)
- Lead remotely deployed (Singapore, New Zealand, India, Germany, US, and UAE) team to create and execute sales,
product marketing, marketing communications, and public relations strategies for five global business units
Tourico Holidays, a Travel Holdings Company, Orlando, FL Sept 2013 – Jan 2014
http://touricoholidays.com
$1B global travel broker
VICE PRESIDENT OF MARKETING, Consumer Brands
(Easy Click Travel, Last Minute Travel, LMT Club, and LMT Club Platinum web and mobile consumer and enterprise branded
and white label e-commerce travel, tourism, and hospitality brands selling flights, cars, hotels, vacation homes, activities,
ground transportation, packages, tours, and cruises)
- Broke $100M in revenues (2013) for the first time ever, with less than $5M marketing investment
- Personally identified and closed new white label business to add $10M+ to 2014 revenues
Purple Communications, Los Gatos, CA April 2011 – April 2012
http://purple.us
$100M telecommunications service provider
CHIEF MARKETING OFFICER AND VICE PRESIDENT
- Increased year-over-year minutes 42% (5-point increase in market share) and reduced annual marketing spend 50% by
increasing engagement-driven customer acquisition, retention, and winback
- Led multi-award-winning Deaf and hearing marketing organization for the #2 global web and mobile video relay
service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning (IP
Captioning) service provider in a heavily FCC-regulated monopoly marketplace
SocialGrow Inc., Boston, MA July 2009 – March 2011
http://socialgrow.com
Global SaaS startup
CHIEF MARKETING OFFICER AND CO-FOUNDER
- Developed, using Agile/SCRUM development process, a cloud-based (SaaS) web and mobile software application to
automate the process of searching for and inviting people to join business and personal users’ social networks
o named one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology),
“Most Promising Start-Up of the Day” by Microsoft, and one of the top 300 startups globally by MassChallenge.org

2. KEN HERRON | +1 973-223-1439 | Page 2 of 2
Online Buddies, Inc., Cambridge, MA May 2008 – May 2009
http://online-buddies.com
Global social networks
CHIEF MARKETING OFFICER
- Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid
customers (conversion), and reducing the churn of paid customers (retention)
- Key results:
o grew the total number of worldwide members from less than 3M to more than 4M
o increased the daily peak number of members online from 40,000 to more than 60,000
o increased the number of members in target markets 100%, and the number of unique logins 200%
o won Hitwise.com quarterly “Top Ten” awards – while reducing annual marketing budget from $5M to $4M (20%)
Realogy (spun off from CENDANT in 2006), Parsippany, NJ May 2006 – Nov 2007
http://realogy.com
Global real estate and relocation services provider
VICE PRESIDENT OF INTERACTIVE STRATEGIES, Business Development
REALOGY FRANCHISE GROUP (CENTURY 21, Coldwell Banker, ERA, Sotheby’s International Realty, Better Homes & Gardens,
Coldwell Banker Commercial, Oncor International, and OpenHouse.com global residential and commercial franchise real
estate brands)
- Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully
leverage the Internet and become the industry leader in innovation in web 2.0 marketing, winning both the MIXX
Award for Interactive Marketing Excellence and the Inman Innovation Award
- Developed and executed consumer, broker, and agent marketing programs including: websites/microsites, national co-
op advertising, local marketing, agent and broker recruiting, sales enablement and support, public relations, and
internal communications to exceed U.S. and global market share growth objectives
Avaya (spun off from LUCENT TECHNOLOGIES in 2000, and AT&T in 1996), Basking Ridge, NJ May 1989 – May 2005
http://avaya.com
Global enterprise communications systems company
DIRECTOR AND TECHNICAL MANAGER, Performance Communications Group Jan 2000 – May 2005
- Launched global marketing strategies to increase product revenues $360M (9%), and increase customer satisfaction
20% (as measured by third-party surveys)
- Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research,
usability engineering, content management, and lean manufacturing best practices to develop and deliver print, web,
and interactive product marketing in 23 languages
Lucent Technologies Jan 1996 – Dec 1999
http://alcatel-lucent.com
Global telecommunications applications and services company
AT&T May 1989 – Dec 1995
http://att.com
Global communications company
MULTIPLE PROGRESSIVE CUSTOMER SERVICE, SALES, MARKETING, AND PRODUCT DEVELOPMENT POSITIONS
EDUCATION
Stanford Graduate School of Business: Stanford, CA Marketing Management Program (M.M.P.) 1998
Thunderbird School of Global Management: Glendale, AZ Master of International Management (M.I.M.) 1988
Drew University College of Liberal Arts: Madison, NJ Bachelor of Arts, International Economics and German 1987
LANGUAGES
- ASL (American Sign Language) | German (Zertifikat Deutsch als Fremdsprache) | French | Spanish | Russian