This proposal is from HoteliMarketing, an interactive marketing agency that focuses on the hospitality industry. It provides services such as search engine optimization, search engine marketing, social media marketing, and case studies of marketing campaigns for hotel clients. The company is owned by Paul Adams and Andrew Meyer and is headquartered in Toronto and Winnipeg, Canada.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
http://nolimitbuzz.net Discover how using Facebook and Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Facebbok to position yourself as an expert in your field and be ahead of your competition... need help... Contact us today http://nolimitbuzz.net/contact
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
http://nolimitbuzz.net Discover how using Facebook and Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Facebbok to position yourself as an expert in your field and be ahead of your competition... need help... Contact us today http://nolimitbuzz.net/contact
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Building Your Personal Learning Network (PLN) with Web 2.0 Tools. Session slides from the Iowa Technology Education Conference, October 12, 2009 by Lois Lindell and Leigh Zeitz, University of Northern Iowa, Cedar Falls, Iowa
Next Generation Media Quarterly - January 2010dentsu
This is the second in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.net
www.aemedia.com
Sydney’s water supply is in crisis scenario due to drought and population increase. The Metro Water Plan hopes to supply Sydney’s water need by 2015. This plan focuses on three main areas, saving water, recycling and finding additional supplies.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Digital marketing is a comprehensive and dynamic approach to promoting products or services using various digital channels. It encompasses a wide range of strategies and techniques that leverage the power of the internet and digital technologies to reach and engage with a target audience. With the increasing reliance on digital platforms for information and communication, digital marketing has become an essential tool for businesses of all sizes and industries.
Social media is driving attention from toddlers to olders, it is rapidly becoming the largest platform in promoting the company’s profile, brand, and their products. It is giving immense business to the largest sector and smaller sector companies. Orion Social media agency is taking their hard effort to build up and promote any ongoing companies and upcoming companies profile and their services. Orion Digital Marketing Agency located in multiple cities in Mumbai, New Delhi, NCR, Hyderabad.
A digital marketing course provides a comprehensive exploration of the strategies and tools essential for navigating the dynamic landscape of online promotion. Participants begin with an introduction to the fundamental concepts, defining the scope of digital marketing and its evolution in comparison to traditional methods. The course then delves into crafting effective digital marketing strategies, covering goal setting, audience identification, and persona development. Practical skills are honed through modules on website development, search engine optimization, and conversion rate optimization. Content marketing principles, including creation, curation, and leveraging visual elements, are explored in-depth, alongside modules on search engine marketing, pay-per-click advertising, and social media marketing across various platforms. Participants also learn the intricacies of email marketing, analytics tools, and data analysis for informed decision-making. Legal and ethical considerations, such as privacy laws and ethical issues, are addressed, and emerging trends like artificial intelligence and virtual reality in marketing are discussed. The course often incorporates hands-on projects, case studies, and preparation for industry certifications, ensuring participants are well-equipped for the ever-evolving digital marketing landscape.
The Post Graduate Diploma in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.
Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.
Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.
https://whytap.in/pg-certification-in-digital-marketing/
The Post Graduate Diploma in Digital Marketing with 100% Placement is a comprehensive program designed for individuals who want to gain expertise in digital marketing and secure a job in the industry. This program covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and analytics. The course is designed to provide you with the skills you need to create, implement, and manage digital marketing campaigns effectively and secure a job in the industry with 100% assured placement.
Who should attend? This program is ideal for graduates, working professionals, business owners, entrepreneurs, and anyone who wants to gain knowledge and skills in digital marketing and secure a job in the industry.
Course Duration: The course is a 6-month program consisting of online lectures, live projects, case studies, and a 6-month paid internship. The program is divided into 40 modules, each focusing on a different aspect of digital marketing.
https://whytap.in/pg-certification-in-digital-marketing/
DIGITAL MARKETING -Digital marketing starts with establishing and enhancing a company's online presence. This includes creating and optimizing a website, setting up social media profiles, and creating listings on relevant online platforms.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
Digital Marketing Analytics Paths of Value is an adaption of many of the highlights of my book along with the Connecting the Dots methodology used in the book, and that sets it apart.
How to design and customize your digital marketing strategy to drive leads and convert them?
Riithink, a digital marketing agency based out of Chapel Hill, has been asked to present this specific topic for the SCORE organization.
From a beautiful website to paid media or email marketing, how can business owners use these digital media outlets to drive leads and convert them?
Expect to have this question answered in this presentation. Riithink offers a free digital marketing audit, just give them a buzz at hello@riithink.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. PROPOSAL
SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING
@ work
Thursday, January 28, 2010
2. THE COMPANY
• Offices in Toronto/Winnipeg Canada
• The business is a culmination of efforts from 20 years in
the Marketing and Hospitality business and over 10
years of Web Development business.
• Owned and operated by Paul Adams and Andrew Meyer
supported by a talented team of web designers,
developers, marketers and selling coaches
Thursday, January 28, 2010
3. THE PEOPLE
• Andrew Meyer has developed a wealth of Sales, Marketing and Operational
knowledge over the 20 years in the Hospitality business. Direct brand experience
includes Four Seasons Regent Hotels, Starwood Hotels & Resorts, Fairmont Hotels
and Resorts, Hilton Hotels & Resorts, Radisson Hotel & Resorts, IHG, Delta Hotels &
Resorts, Preferred Hotels, Choice Hotels, Travelodge Hotels and Independently
Owned and Managed Hotels.
• Paul J. Adams is a Toronto-based entrepreneur who formed Green Street
Productions (GSP) in 2003. The company was born from a collective of Canadian
advertising agency designers and marketers.
Paul's expertise ranges from creating optimized and engaging websites to delivering
favourable performance-based marketing programs. Implementing diligent and
attentive practices, Paul ensures his client teams are continuously interpreting best-
of-breed performance reporting metrics improving account performance.
Certified as a Google Ad Words Specialist, Paul works diligently for his clients within
a variety of media showcasing an understanding of the relationship between
humans, technology, information, design and marketing.
Thursday, January 28, 2010
4. HOTELIMARKETING PHILOSOPHY
HiM s a full-service Interactive Marketing Agency concentrating on
the hospitality and hotel industry providing hotels and resorts with
proven, ROI driven online marketing services. HiM understands
where to find the best online opportunities to broaden your hotel's
presence on the web.
Save Time & Confusion
- Website Design & Development
- Sales Team Performance & Management
- Pay Per Click Campaigns &
Landing Page Creation
- Search Engine Optimization (SEO)
- Social Media Marketing & Brand Monitoring
- Mobile Marketing
Thursday, January 28, 2010
5. MARKET OVERVIEW
• By 2013, 46% of leisure and unmanaged
business travel will be sold online, and that
39% of managed business travel (the kind
organized via a mandated company policy) will go
through online channels. Individual sectors will
have much more Internet activity: more than 1/2
in the case of airlines, about 1/3 of hotel
bookings, and almost 2/3s of car rental
bookings*
• The Hospitality Industry is the ideal SEO/SEM
client with characteristics such as large online
bookings, inefficient and expensive websites and
big brand relationships
* Forrester Research US Online Travel Forecast, 2008 To 2013
Thursday, January 28, 2010
6. SEARCH ENGINE OPTIMIZATION
• Over 85% of traffic to websites is generated from search engines. This makes proper
search engine promotion and marketing crucial to the success of any truly effective
website.
• HiM is one of the leaders in search engine optimization and marketing. We have
developed very successful and ethical proprietary methods to ensure that our
customers’ websites get the highest rank possible in search engines both
immediately and in the long-term. By constantly monitoring the major search
engines, such as Google, Yahoo! and MSN/Bing, we are aware of any required
changes to a website ensuring continued online marketing success.
• HiM’s search engine optimization is comprised of (but not limited to):
• Keyword Research
• On-page Optimization
• Vertical Search Targeting/Inclusion
• Sitemap Creation & Search Engine/Directory
Submission
• Internal Link Architecture
• Tracking & Monitoring of SEO Positioning
• Continual Maintenance & Adjustment
Thursday, January 28, 2010
7. SEO @ WORK
SEARCH ENGINE OPTIMIZATION
Thursday, January 28, 2010
8. SEARCH ENGINE MARKETING (SEM)
ASSESSMENT & PLAN
• With the extensive industry knowledge acquired through years of experience, HiM will begin work by
conducting and researching our client’s online presence.
• HiM’s SEM plan includes:
1. Property Analysis
Existing competitive advantage
Target audience(s)
Current/past online & offline marketing efforts
Area demand drivers – local events, attractions, etc.
2. Market/Competitors Position
Existence and exposure of competitors’ websites
Existing packages and promotions
SEO positioning (Google, Yahoo!, MSN)
Current level of participation in PPC and strategic linking campaigns
Guest comment reviews on social media sites(such as Facebook, Twitter etc.)
3. Strategic Approach and Recommendations
Search Engine Optimization (SEO)(including Local Search)
Pay-Per-Click (PPC) Marketing
Creation of Viral Content/Linkbait
Mobile Marketing
Thursday, January 28, 2010
9. SEM @ WORK
SEM @ WORK
Thursday, January 28, 2010
10. SOCIAL MEDIA MARKETING &
BRAND MONITORING
Social Media will add to and enhance the following:
Reputation Management - People are talking about you online, whether you
choose to listen or not.
Customer Service - Social media customer service is the new (800) number.
Public Relations - Social media enables you to take your message to customers
directly.
Customer Acquisition - Market sideways. Features and benefits are too boring
to work in social media.
Create Brand Communities - Activate your fans and give them something to do.
Donʼt just collect them like baseball cards.
Thought Leadership - Everyone in the world has expertise. Whatʼs yours, and
how do you distribute it?
Networking - Social capital belongs to individuals, and is loaned to brands. You
can use social networking to develop relationships online that youʼd be unlikely to
have otherwise.
* “Social Media Channels” Russell Herder and Ethos Business Law, July 2009,
Thursday, January 28, 2010
11. The Reach and Scope of Social Media
: Over 300 million members and over 80 billion page views (Techcruch)
: now has over 44 million unique visitors a month (Comscore)
: over 100 million visitors in March and over 13.8 billion video views in
M March alone (Youtube)
:16 million unique visitors a month with a very affluent demographic
where the average user is 39 and makes $139k a year and over
500,00 C-level members (Quantcast)
: just under a 100 million visitors a month and 83 billion page views
(Techcrunch)
Thursday, January 28, 2010
12. The Reach and Scope of Social Media (Cont…)
: more traffic than the New York Times with 23 million unique visitors a
month and 4.5 billion page views (Techcrunch)
: over 5 million blogs are tracked by Technorati, the “Bible” of blogs
with 600,000 being corporate blogs (Technorati)
: nearly 63 million unique visitors in June 2009 (Compete)
Thursday, January 28, 2010
13. CASE STUDY –
HOLIDAY INN HOTEL & SUITES
WINNIPEG DOWNTOWN
• Services: Google Pay Per Click (PPC) Campaign integrated with the use
of targeted Landing Pages.
• Background: Conveniently located in scenic downtown Winnipeg, the
newly renovated Holiday Inn Hotel & Suites Winnipeg Downtown
offers 140 well appointed guestrooms, with 20 one-bedroom King
Suites. The competitive Winnipeg market consists of five other Holiday
Inn Hotels plus numerous competing brand and independent hotels.
Recognizing the limited online campaigns operated by the national
brand, the PPC campaign was designed to enhance and work with
promotions already in place.
Thursday, January 28, 2010
14. CASE STUDY –
HOLIDAY INN HOTEL & SUITES
WINNIPEG DOWNTOWN
• Engagement: HoteliMarketing (HiM) created a campaign focused on a cost-effective,
short-stay (2-5 nights) promotion to entice guests to book hotel rooms in a
depressed-economic market.
Landing Pages with graphics displaying price sales were created and implemented
in the PPC campaigns directing the client with ‘one-click’ towards the booking site
hosted by the Holiday Inn’s brand –operated website.
• The Results: Over the course of the campaign, HiM was able to zero-in on a number
of keywords and ad placements enhancing the results. After the first three months,
the Holiday Inn saw an increase of 19.3% in Internet sales year-over-year in a
Winnipeg hotel marketplace seeing a decrease of 11%.
*Revenue Factory – Distribution Marketing, Business Metrics & Results – January 2008 – May 2009.
Thursday, January 28, 2010
16. SUCCESS IS OUR ADVOCATE
HoteliMarketing’s success is built on proven results,
and that's why companies large and small have the
confidence in us to improve their online presence and
marketing.
Results are based not on guesswork or instinct, but on
the actions of real customers.
Our clients have learned any investment
made in HiM is returned to them in a
more profitable business.
Thursday, January 28, 2010
17. Contact
HoteliMarketing
TollFree. 888.833.4841
Winnipeg Office Tel. 204.899.6056
Toronto Office Tel. 416.996.8270
Fax. 905.668.9664
contact@hotelimarketing.com
www.hotelimarketing.com
Follow us on : http://twitter.com/hotelimarketing
Thursday, January 28, 2010