Ionic Media Group is a multi-channel marketing agency that specializes in digital advertising and media planning. They leverage data-driven strategies and proprietary technologies to deliver quick results for clients experiencing growth. Ionic Media provides a full range of media services including paid search, display advertising, social media, and more. They take a disciplined, metrics-focused approach to media planning and optimization.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing?
This webinar will cover how to:
• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content
Speakers
Robin Neifield, CEO, NetPlus Marketing
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
Addressable Audience Planning and OptimizationMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg
Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
This presentation, given at BarCamp Memphis 2011, provides a good overview of the online media planning process. If you are considering placing any ads online, be sure to take a look. Let us know if we can be of service.
In simplified terminologies for ease of understanding, SocialHi5 is an ROI Driven Digital Advertising organization firm that fairly operates under a streamlined workflow pattern i.e., Standard Operating Procedure/Protocol rather in relishing their esteemed clientele business prospects via the stringent techniques of web hosting as well as link building methodical techniques which could be pretty much elucidated in precision to detail that lies as under:
Search Engine Advertising | Pay Per Click
Display Advertising | Double Click Bid Manager
Facebook Advertising
Video Advertising | Youtube Marketing
Retargeting
Search Engine Optimization
Here at Rebuild Nation, our mission is to help dentists with new
and existing practices grow and reach their maximum potential.
We believe it’s our social and professional responsibility.
It is commonplace for dental marketing and practice consultants to
provide a client with a cookie-cutter website and nothing else.
We don’t believe that is how to build a successful dental practice.
Therefore, we take a hands-on approach, focusing on educating you on how
and why its important to analyze and complete your marketing package
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
This is the slide deck (which you can download with commentary from the presentation built into the "notes") outlining the Georgia Department of Administrative Services (DOAS) online outreach strategy.
DOAS provides business solutions to Georgia’s state and local government entities. DOAS' product and service offerings encompass a broad spectrum that includes purchasing (procurement), risk management, enterprise human resources, fleet support services, and surplus property transactions. DOAS strives to meet the business needs of its customers while providing the highest level of customer service in a rapidly changing state government. And so identifying a clear strategy for effective social outreach, so as best to serve our customers, was imperative.
The Three C’s of the Addressable Customer Experience Merkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Online Advertisement in Service SectorRajat Gandhi
This presentation is about one of the growing era of service sector i.e Online Advertisement.
Here you find most of the detail regarding online advertisement, its source, Characteristic, Features, challenges, Yield management, Self service technologies, Uses etc.etc.
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing?
This webinar will cover how to:
• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content
Speakers
Robin Neifield, CEO, NetPlus Marketing
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
Addressable Audience Planning and OptimizationMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg
Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
This presentation, given at BarCamp Memphis 2011, provides a good overview of the online media planning process. If you are considering placing any ads online, be sure to take a look. Let us know if we can be of service.
In simplified terminologies for ease of understanding, SocialHi5 is an ROI Driven Digital Advertising organization firm that fairly operates under a streamlined workflow pattern i.e., Standard Operating Procedure/Protocol rather in relishing their esteemed clientele business prospects via the stringent techniques of web hosting as well as link building methodical techniques which could be pretty much elucidated in precision to detail that lies as under:
Search Engine Advertising | Pay Per Click
Display Advertising | Double Click Bid Manager
Facebook Advertising
Video Advertising | Youtube Marketing
Retargeting
Search Engine Optimization
Here at Rebuild Nation, our mission is to help dentists with new
and existing practices grow and reach their maximum potential.
We believe it’s our social and professional responsibility.
It is commonplace for dental marketing and practice consultants to
provide a client with a cookie-cutter website and nothing else.
We don’t believe that is how to build a successful dental practice.
Therefore, we take a hands-on approach, focusing on educating you on how
and why its important to analyze and complete your marketing package
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
This is the slide deck (which you can download with commentary from the presentation built into the "notes") outlining the Georgia Department of Administrative Services (DOAS) online outreach strategy.
DOAS provides business solutions to Georgia’s state and local government entities. DOAS' product and service offerings encompass a broad spectrum that includes purchasing (procurement), risk management, enterprise human resources, fleet support services, and surplus property transactions. DOAS strives to meet the business needs of its customers while providing the highest level of customer service in a rapidly changing state government. And so identifying a clear strategy for effective social outreach, so as best to serve our customers, was imperative.
The Three C’s of the Addressable Customer Experience Merkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A51vyz
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Online Advertisement in Service SectorRajat Gandhi
This presentation is about one of the growing era of service sector i.e Online Advertisement.
Here you find most of the detail regarding online advertisement, its source, Characteristic, Features, challenges, Yield management, Self service technologies, Uses etc.etc.
3 Powerful Leadership Lessons from Guy KawasakiBrian Downard
I recently did an expert roundup on leadership and wanted to know one simple thing:
What are the most important skills/traits for leaders. Here is what Guy Kawasaki said...
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Hi, I'm Colin, a hugely experienced Strategy Director with a proven track record in shaping and executing award-winning brand, communications and digital strategies. freelance UX & Strategy.
I have a diverse background, spanning client-side, creative and media agency roles, which enables a consultative approach, joined-up strategic thinking and ensures the customer is placed at the heart of the solution. I have specialisms in Automotive, B2B, Financial Services, Behavioural Economics, CRM and integrated marketing strategies
Enter B2C marketing credentials. We improve SaaS, fintech, and marketplace companies.
Our services you can use for lead generation:
SEO (Search Engine Optimization)
PPC (Pay Per Click)
Content Development
Web Design
Marketing Automation & Email Marketing
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the affiliates’ earning potential and in turn growing the merchant’s business.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Communication
Rooshina Modi, Senior Manager, Online Marketing, Barnes & Noble (Twitter @rooshina) (Moderator)
Dannielle Brantley, Senior Marketing Manager, LinkShare Corporation
Sylvia Cintrón, Afffiliate Marketing, AREA203 DIGITAL (Twitter @sylviacintron)
Stephanie Laughon, Account Executive, ShopAtHome.com (Twitter @stephlaughon)
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
A company introduction for proposing an internal media management concept within a corporation or with an outsourced partner. Describes the concept, mission, benefits, process and yearly timing of activities for a media management function within the marketing department.
4. Ionic Media’s History Our unique combination of skills, experience and technology translates to ongoing success for our clients. Founded: 2002 Five Partners: Michael Kubin Ted Huffman Jeff Bender Mark Evans Mary Huffman Employees: 25 Key employees: Every one A Record of Success
5. Backgrounds and Awards WHERE WE HAVE WORKED AWARDS WE HAVE RECEIVED #1 PPC Agency #2 Web Design Agency #5 SEO Agency Hot 100 #7 in 2005 Fastest Growing Companies Entrepreneur Magazine Inc. 500 Winner 2007 (642% Growth) Inc. Magazine OMMA 2009 Winner Best Integrated Campaign Health & Pharma
7. Media-Neutral Leadership Structure MICHAEL KUBIN President, Club Med Co-CEO, Media Inc. Managing director, Western International Media (IPG) CEO, Leading Web Advertisers (Evaliant Media Resources) (CMR) M.B.A., Harvard
8. Media-Neutral Leadership Structure JEFF BENDER SVP/GM, The Walt Disney Internet Group Partner, The Regis McKenna Group Brand Manager, Time-Life Video and Television Consumer Marketing Director, TV Guide
9. Media-Neutral Leadership Structure TED HUFFMAN Director Internal Applications, GoTo.com Director of Technology Planning, Overture Services Manager, Andersen Consulting London (IT strategy for financial markets and retail)
10. Media-Neutral Leadership Structure MARK EVANS General Manager U.S. Search, GoTo.com Senior Director, Marketing/ Product Mgmt, GoTo.com Partner, Center for Corporate Innovation Manager, McKinsey & Co M.B.A., Wharton
11. Media-Neutral Leadership Structure MARY HUFFMAN Director of Acquisition Marketing, Overture Services Manager, McKinsey & Co (UK) Associate Product Manager, Wells Fargo Bank M.B.A., Stanford University
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23. Case Study: DRTV – Retail Bank COMPANY DESCRIPTION This national bank has brick-and-mortar retail locations in the Great Plains area, as well as a nationwide online presence. For their online savings accounts they offer highly competitive interest rates. To support their online banking efforts they have been doing DRTV, direct mail and online advertising. CHALLENGE They wanted to open as many new accounts as possible within a 3-month time frame. There was no tracking system to determine whether DRTV or other media were driving results SOLUTION Ionic Media developed a direct response national cable campaign which drove people to the bank website to open accounts. Each cable network had a different suffix attached to the main URL to help identify network back-end performance. We monitored the networks on a weekly basis and changed media to best optimize results. We also flighted the TV in isolation of the direct mail and other media. RESULTS The client increased their online savings account applications by 300% when the DRTV was on air, and Ionic Media was approved to plan the Bank’s next round of DRTV media strategy.
24. Case Study: PPC – Precious Metals Dealer COMPANY DESCRIPTION This company is a leading online dealer of precious metals and rare coins. Products include collectibles, gold, silver and platinum coins, rounds and bars, market info and more. CHALLENGE They wanted to outsource PPC management as it was time consuming. They had a large product list they couldn’t build out as comprehensively as we could with our internal tools. They have razor thin margins and needed a company that could manage by profitability, not just cost per conversion. SOLUTION Built out comprehensive campaigns, encompassing entire product set. Extended the keyword list to include a large number of tail keywords to help lower cost. We managed campaigns based on detailed ongoing analysis of profitability using different margin points for gold, silver, platinum, coins and others. We worked with the client team and continually adjusted keywords, ad copy/creative and other campaign settings to tie in with seasonal promotions and market price changes. RESULTS We grew the keyword list from about 300 to over 40,000 keywords, and segmented them into 515 ad groups in 56 campaigns. We also implemented tracking at the engine and keyword level and started using different margin variables for the different product groups.
25. Case Study: SEO – Boutique Hotel Chain COMPANY DESCRIPTION A boutique hotel chain with 20 hotels and restaurants. Noted among the top five percent of US hotels for guest satisfaction. CHALLENGE Complement existing PPC efforts and increase the volume of leads, visits, revenue and profits by improving the organic visibility of 13 sites. Figure out ways to increase bookings by generating traffic through social media efforts. SOLUTION Identified optimal keywords – based on search volume and competition – on which high positioning was likely to be achieved. Utilized important keywords in content optimization. Reviewed each site and examined site architecture, navigation, keywords and copywriting strategy. Recommended that increased attractiveness to the search engines. Implemented a link strategy and social media techniques (including blogs, articles and press releases). RESULTS Increased rankings for top general keywords from the third page to the first page and more geo-targeted and niche keywords which generally moved up to the top 5 ranking. As a result of social media efforts, traffic to the site doubled. Online revenue also doubled over six months.
26. Online Education Company Increased Their Conversion Rate by 60% Champion Existing “Landing Page” from their website Objective: Boost lead conversion rate Approach: We identified a number of changes that we could test. The most interesting three tests are shown here. Test Methodology: Flat Testing Case Study: Landing Page - Online Education Company Challenger #1 No navigation Challenger #2 New structure/form/etc. Challenger #3 Two-page version
27. Case Study: Email – Contemporary Home Furnishings Retailer COMPANY DESCRIPTION This furnisher of innovative modern home design recently opened its doors. Their e-commerce site allowed shoppers to choose from a wide range of stylish products including sofas, chaise lounges, entertainment centers, dining room sets, bed frames, tables and various others. Customers could arrange for in-home delivery or pick up from the company's showroom. CHALLENGE As a new company of high end home furnishings, there was some uncertainty around the true target audience. The company needed to build its brand, increase site traffic and grow its in-house e-mail list. SOLUTION Conducted marketing research to give client a detailed look at its core audience. Identified a highly-targeted third-party list to which the company could send dedicated e-mails in order to drive site traffic and to grow its customer base. RESULTS The targeted e-mail campaign yielded the largest spike in site traffic out of any offline or online marketing vehicle tested, including paid search. The initial e-mail drop generated over 5,000 clicks in one day. The campaign continued to affect site traffic four months after the last e-mail blast.
28. Case Study: SEO Web Design – Audio Console Dealer COMPANY DESCRIPTION One of the largest audio mixing console retailers in the world. In addition to renting audio consoles for live events such as concerts, the company also sells both new and used consoles to its customers. CHALLENGE The website suffered from a poor design that failed to convey its expertise in the audio mixing industry. The site needed a more user and search engine-friendly design that would increase organic site traffic and help customers more easily find products and services. SOLUTION Recommended design changes to improve the site’s navigation and overall usability. Optimized page level and site-wide structural elements. Conducted keyword research to identify the appropriate terms for high indexing. Generated links from relevant sites using keyword optimized anchor text. RESULTS The site re-design resulted in a more seamless and pleasant experience, which improved consumer trust. Optimization and link building improved the site’s overall ranking for broader and more popular keywords, many of which rank on the first page of the search engine results. As a result, the number of links documented by Yahoo increased from less than 100 to over 1,000 over the course of a year.