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B2B Awards 2014 
Winners and runners up
B2B Awards 2014 
Category 1. Best multichannel campaign 
Winner: ‘Any which way’ for Worldpay by Earnest 
Runner-up: ‘Innovation transferred’ for Danfoss by 
Cross-Border Communication
B2B Awards 2014 
Category 2. Best use of direct mail 
Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft 
Devices) by The Marketing Practice 
Runner-up: ‘Castrol Biotac MP – Protect more’ for Castrol 
by Stein IAS
B2B Awards 2014 
Category 3. Best use of live-event marketing 
Winner: ‘Local government digital fund’ for O2 Enterprise 
by The Marketing Practice 
Runner-up: ‘Adobe create now event: Live creative jam’ 
for Adobe by Torpedo (not listed)
B2B Awards 2014 
Category 4. Best public relations campaign 
Winner: ‘Soldiers’ wills: Introducing the unheard voices 
of WW1’ for Iron Mountain by Berkeley PR (not listed) 
Runner-up: ‘The world’s first smartwatch bank’ for 
Intelligent Environments by M&C Saatchi PR (not listed)
B2B Awards 2014 
Category 5. Best use of creative 
Winner: ‘Beautiful technology’ for Vauxhall Fleet by 
Graymatter (not listed) 
Runner-up: ‘The smart playground by Kompan’ for 
Kompan by Pull Digital
B2B Awards 2014 
Category 6. Best use of digital techniques and 
technologies 
Winner: ‘Data driven souvenirs’ for IBM by OgilvyOne 
Runner-up: ‘ITV Studios MIP experience’ for ITV Studios 
by Rawnet
B2B Awards 2014 
Category 7. Best use of social media 
Winner: ‘Leading the export conversation online’ for DHL 
Express UK by Something Big 
Runner-up: ‘O2 social insights and the business’ by O2
B2B Awards 2014 
Category 8. Best use of content marketing 
Winner: ‘Care homes and hotels: Content with a cause’ 
for Miele Professional by Really B2B 
Runner-up: ‘Business reimagined: Meet the frustrations’ 
for Microsoft by Mason Zimbler, a Harte Hanks Company 
(not listed)
B2B Awards 2014 
Category 9. Best website 
Winner: ‘IRIS – On the money’ for IRIS Software by 
Earnest 
Runner-up: ‘Equator website’ for Equator Design by 
Athlon (not listed)
B2B Awards 2014 
Category 10. Best use of customer insight 
Winner: ‘Spot the winners: Unlocking growth through 
predictive modelling’ by RS Components (not listed) 
Runner-up: ‘Uncovering insights to accelerate 
opportunities for Oracle’ for Oracle by Momentum ABM
B2B Awards 2014 
Category 11. Best use of thought leadership 
Winner: ‘Town centre investment management’ for Peter 
Brett Associates by NextBigThing 
Runner-up: ‘State of the state 2013’ by Deloitte (not 
listed)
B2B Awards 2014 
Category 12. Best limited-budget campaign 
Winner: ‘Clear sky to growth’ for ClearSky by Clock 
Creative (not listed) 
Runner-up: ‘Telling the Oracle story through Joe’ for 
Oracle by Momentum ABM
B2B Awards 2014 
Category 13. Most commercially successful 
campaign 
Winner: ‘Leap. More to believe in’ for CFM by Gravity 
Global 
Runner-up: ‘Answer the call programme’ by Conversant 
(not listed)
B2B Awards 2014 
Category 14. Best integration of sales and 
marketing 
Winner: ‘Gibbs & Dandy customer contact programme’ 
by Gibbs & Dandy (not listed) 
Runner-up: ‘The Brother partner training tool’ for Brother 
by BiteDA (not listed)
B2B Awards 2014 
Category 15. Best corporate decision maker-targeted 
campaign 
Winner: ‘Avnet connect’ for Avnet by Purechannels 
(not listed) 
Runner-up: ‘Cisco partner activation programme’ for 
Cisco by Fox Parrack Singapour
B2B Awards 2014 
Category 16. Best SME-targeted campaign 
Winner: ‘Care home and hotels: Content with a cause’ 
for Miele Professional by Really B2B 
Runner-up: ‘Autodesk Fusion 360. Real people. Real 
products. Real stories’ for Autodesk by Torpedo (not 
listed)
B2B Awards 2014 
Category 17. Best corporate decision maker-targeted 
campaign 
Winner: ‘Local government digital fund’ for O2 Enterprise 
by The Marketing Practice 
Runner-up: ‘Xerox managed print services campaign’ for 
Xerox Managed Print Services by Fox Parrack Singapour
B2B Awards 2014 
Category 18. Best international audience 
campaign 
Winner: ‘Emerging markets campaign’ by Cartus 
Runner-up: ‘Everywhere it matters’ for Thales by Gravity 
Global
B2B Awards 2014 
Category 19. Best internal audience campaign 
Winner: ‘Risk management – Don’t just tick. Check’ for 
EY by Chaos Design 
Runner-up: ‘In their shoes’ by Deloitte (not listed)
B2B Awards 2014 
Category 20. Best brand initiative 
Winner: ‘It’s not just safety gear’ for Arco by We Are 
Runner-up: ‘Leap. More to believe in’ for CFM by Gravity 
Global
B2B Awards 2014 
Category 21. Best B2B product launch campaign 
Winner: ‘Good to go’ for Standard Life by Sean Moore 
and Tony Bibby 
Runner-up: ‘The gift of invention’ for 
RS Components/DesignSpark.com by (not listed)
B2B Awards 2014 
Category 22. Best B2B lead generation campaign 
Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft 
Devices) by The Marketing Practice 
Runner-up: ‘Demand generation factory’ by Salesforce 
(not listed)
B2B Awards 2014 
Category 23. Best lead nurturing campaign 
Winner: 4G launch campaign’ for O2 Telefonica by The 
Marketing Practice 
Runner-up: ‘UnaVista trade repository campaign’ for 
London Stock Exchange Group by Gravity
B2B Awards 2014 
Category 24. B2B marketer of the year 
Winner: Mark Murphy, business marketing manager, 
Premier Inn (not listed)
B2B Awards 2014 
Category 25. B2B marketing team of the year 
Winner: Brother UK (not listed)
B2B Awards 2014 
Category 26. B2B PR agency of the year 
Winner: Man Bites Dog
B2B Awards 2014 
Category 27. B2B marketing communications 
agency of the year 
Winner: Earnest (not listed) 
Runner-up: The Marketing Practice
B2B Awards 2014 
Category 28. Grand Prix 
Winner: ‘Good to go’ for Standard Life by Sean Moore 
and Tony Bibby
A full list of 2014’s B2B Awards 
winners and runners-up 
can be found at: 
www.b2bmarketing.net/awards

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B2B Awards 2014 - Winners and runners-up showcase

  • 1. B2B Awards 2014 Winners and runners up
  • 2. B2B Awards 2014 Category 1. Best multichannel campaign Winner: ‘Any which way’ for Worldpay by Earnest Runner-up: ‘Innovation transferred’ for Danfoss by Cross-Border Communication
  • 3.
  • 4.
  • 5. B2B Awards 2014 Category 2. Best use of direct mail Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft Devices) by The Marketing Practice Runner-up: ‘Castrol Biotac MP – Protect more’ for Castrol by Stein IAS
  • 6.
  • 7.
  • 8. B2B Awards 2014 Category 3. Best use of live-event marketing Winner: ‘Local government digital fund’ for O2 Enterprise by The Marketing Practice Runner-up: ‘Adobe create now event: Live creative jam’ for Adobe by Torpedo (not listed)
  • 9.
  • 10. B2B Awards 2014 Category 4. Best public relations campaign Winner: ‘Soldiers’ wills: Introducing the unheard voices of WW1’ for Iron Mountain by Berkeley PR (not listed) Runner-up: ‘The world’s first smartwatch bank’ for Intelligent Environments by M&C Saatchi PR (not listed)
  • 11. B2B Awards 2014 Category 5. Best use of creative Winner: ‘Beautiful technology’ for Vauxhall Fleet by Graymatter (not listed) Runner-up: ‘The smart playground by Kompan’ for Kompan by Pull Digital
  • 12.
  • 13. B2B Awards 2014 Category 6. Best use of digital techniques and technologies Winner: ‘Data driven souvenirs’ for IBM by OgilvyOne Runner-up: ‘ITV Studios MIP experience’ for ITV Studios by Rawnet
  • 14.
  • 15.
  • 16. B2B Awards 2014 Category 7. Best use of social media Winner: ‘Leading the export conversation online’ for DHL Express UK by Something Big Runner-up: ‘O2 social insights and the business’ by O2
  • 17.
  • 18.
  • 19. B2B Awards 2014 Category 8. Best use of content marketing Winner: ‘Care homes and hotels: Content with a cause’ for Miele Professional by Really B2B Runner-up: ‘Business reimagined: Meet the frustrations’ for Microsoft by Mason Zimbler, a Harte Hanks Company (not listed)
  • 20.
  • 21. B2B Awards 2014 Category 9. Best website Winner: ‘IRIS – On the money’ for IRIS Software by Earnest Runner-up: ‘Equator website’ for Equator Design by Athlon (not listed)
  • 22.
  • 23. B2B Awards 2014 Category 10. Best use of customer insight Winner: ‘Spot the winners: Unlocking growth through predictive modelling’ by RS Components (not listed) Runner-up: ‘Uncovering insights to accelerate opportunities for Oracle’ for Oracle by Momentum ABM
  • 24.
  • 25. B2B Awards 2014 Category 11. Best use of thought leadership Winner: ‘Town centre investment management’ for Peter Brett Associates by NextBigThing Runner-up: ‘State of the state 2013’ by Deloitte (not listed)
  • 26.
  • 27. B2B Awards 2014 Category 12. Best limited-budget campaign Winner: ‘Clear sky to growth’ for ClearSky by Clock Creative (not listed) Runner-up: ‘Telling the Oracle story through Joe’ for Oracle by Momentum ABM
  • 28.
  • 29. B2B Awards 2014 Category 13. Most commercially successful campaign Winner: ‘Leap. More to believe in’ for CFM by Gravity Global Runner-up: ‘Answer the call programme’ by Conversant (not listed)
  • 30.
  • 31.
  • 32. B2B Awards 2014 Category 14. Best integration of sales and marketing Winner: ‘Gibbs & Dandy customer contact programme’ by Gibbs & Dandy (not listed) Runner-up: ‘The Brother partner training tool’ for Brother by BiteDA (not listed)
  • 33. B2B Awards 2014 Category 15. Best corporate decision maker-targeted campaign Winner: ‘Avnet connect’ for Avnet by Purechannels (not listed) Runner-up: ‘Cisco partner activation programme’ for Cisco by Fox Parrack Singapour
  • 34.
  • 35.
  • 36. B2B Awards 2014 Category 16. Best SME-targeted campaign Winner: ‘Care home and hotels: Content with a cause’ for Miele Professional by Really B2B Runner-up: ‘Autodesk Fusion 360. Real people. Real products. Real stories’ for Autodesk by Torpedo (not listed)
  • 37.
  • 38. B2B Awards 2014 Category 17. Best corporate decision maker-targeted campaign Winner: ‘Local government digital fund’ for O2 Enterprise by The Marketing Practice Runner-up: ‘Xerox managed print services campaign’ for Xerox Managed Print Services by Fox Parrack Singapour
  • 39.
  • 40.
  • 41. B2B Awards 2014 Category 18. Best international audience campaign Winner: ‘Emerging markets campaign’ by Cartus Runner-up: ‘Everywhere it matters’ for Thales by Gravity Global
  • 42.
  • 43.
  • 44.
  • 45. B2B Awards 2014 Category 19. Best internal audience campaign Winner: ‘Risk management – Don’t just tick. Check’ for EY by Chaos Design Runner-up: ‘In their shoes’ by Deloitte (not listed)
  • 46.
  • 47.
  • 48. B2B Awards 2014 Category 20. Best brand initiative Winner: ‘It’s not just safety gear’ for Arco by We Are Runner-up: ‘Leap. More to believe in’ for CFM by Gravity Global
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. B2B Awards 2014 Category 21. Best B2B product launch campaign Winner: ‘Good to go’ for Standard Life by Sean Moore and Tony Bibby Runner-up: ‘The gift of invention’ for RS Components/DesignSpark.com by (not listed)
  • 54.
  • 55. B2B Awards 2014 Category 22. Best B2B lead generation campaign Winner: ‘Nokia LumiaBizTrial’ for Nokia (now Microsoft Devices) by The Marketing Practice Runner-up: ‘Demand generation factory’ by Salesforce (not listed)
  • 56.
  • 57. B2B Awards 2014 Category 23. Best lead nurturing campaign Winner: 4G launch campaign’ for O2 Telefonica by The Marketing Practice Runner-up: ‘UnaVista trade repository campaign’ for London Stock Exchange Group by Gravity
  • 58.
  • 59.
  • 60. B2B Awards 2014 Category 24. B2B marketer of the year Winner: Mark Murphy, business marketing manager, Premier Inn (not listed)
  • 61. B2B Awards 2014 Category 25. B2B marketing team of the year Winner: Brother UK (not listed)
  • 62. B2B Awards 2014 Category 26. B2B PR agency of the year Winner: Man Bites Dog
  • 63.
  • 64.
  • 65. B2B Awards 2014 Category 27. B2B marketing communications agency of the year Winner: Earnest (not listed) Runner-up: The Marketing Practice
  • 66.
  • 67. B2B Awards 2014 Category 28. Grand Prix Winner: ‘Good to go’ for Standard Life by Sean Moore and Tony Bibby
  • 68.
  • 69. A full list of 2014’s B2B Awards winners and runners-up can be found at: www.b2bmarketing.net/awards