Thomas Hennessey is an experienced digital advertising sales professional with over 15 years of experience. He has a proven track record of developing client relationships, exceeding sales quotas, and generating over $25 million in revenue. Hennessey has expertise in digital strategy, media planning, pipeline management, and connected TV. He previously held senior sales roles at Microsoft Advertising and National Cable Communications where he successfully marketed and sold digital advertising platforms.

1. THOMAS HENNESSEY
Fairfield, CT
Phone: (646) 734-6930
Email: tom4385@hotmail.com
PROFILE
Experienced Digital Advertising Sales professional with expertise in building, communicating and
transitioning digital strategies into revenue producing results. Top-notch presenter who engages with
audiences in a way that ensures ideas are heard, remembered, and acted upon. Skilled at developing
client relationships at multiple levels. Effective in reaching quota and garnering share from competitors.
Digital Strategy Media Planning/Buying Pipeline Management Public Speaking
Quota Attainment Relationship Development Client Service Business Development
Thought Leadership Team Collaboration Interpersonal Awareness Sales Presentations
Connected TV SME Professional Development Mentoring Leadership
PROFESSIONAL EXPERIENCE
MICROSOFT ADVERTISING
SENIOR XBOX SPECIALIST SALES EXECUTIVE- New York, NY (2011-2014)
Developed market and sold Xbox Live entertainment platform within digital, linear, and connected
television verticals.
· Through integrated account planning partnered with larger Microsoft Advertising account team and
identified, drove, and closed solution sales opportunities.
· Quickly learned industry landscape and positioned Xbox and other Microsoft properties as top
solution that mitigated competitive pressure and provided targeted solutions.
· Acted as expert resource for messaging on Xbox Live; consistently delivered high quality proposals,
presentations, and customer engagements that garnered over $25 million in revenue.
· Worked as liaison between brands, agencies, account teams and Xbox business group; efforts
contributed to development of products that fulfilled client needs.
· Critical account team member that demonstrated proactive contributions and built culture of trust,
open communication, and clear accountabilities – consistently received positive feedback.
· Developed position of thought leadership regarding connected television. Participated in high-level
executive engagements and panel discussions that increased mindshare for Xbox Live.
· Worked within larger organization and educated colleagues around messaging opportunities through
formal trainings and impromptu discussions that created sales efficiencies.

2. · Actively targeted developmental accounts with opportunity for growth; positioned Xbox live as lead
into entire Microsoft Advertising portfolio.
NATIONAL CABLE COMMUNICATIONS
MANAGER, DIGITAL MEDIA – New York, NY (2008-2011)
Marketplace development and sales of Cable Multi-System Operator cross platform digital interactive
properties including interactive TV, video on demand, online, mobile, Xbox Live, and addressability for
NCC’s Northeast region.
· Successfully lead business development that increased awareness of interactive television
capabilities and drove new revenue streams.
THOMAS HENNESSEY
Phone: (646) 734-6930 Page 2
· Created cross platform concepts that promoted best use of available digital messaging technologies
to most relevant consumer - exposed, engaged, converted, and proved return on investment.
· In 2009, drove one month incremental spend of $150 thousand from Kia; designed NCC’s first mobile
database collection and remarketed execution in Boston, Pittsburgh, Providence, and Philadelphia.
· For fiscal ’09-’10, drove $1.4 million, which represented a 23% increase year to year and 70% of the
allocated media budget, in cross platform revenue via linear, online, mobile, and VOD for Bermuda
Tourism in Washington, Philadelphia, and Boston.
· In 2010, initiated 1.4 million cross platform spend by Lockheed Martin; utilized VOD, TV:30’s, and
Online.
· In 2010, closed $430 thousand spend for FEMA and $433 thousand spend for Warren County
Tourism in the interactive television space.
NATIONAL CABLE COMMUNICATIONS
ACCOUNT EXECUTIVE- New York, NY (2000-2008)
Sold local market television advertising schedules, promotional services, and digital technology offerings
in sixteen Southeastern markets.

3. · Targeted developmental accounts with opportunity for growth and accurately forecasted business,
which contributed to growth of spot cable marketplace.
· Managed multi-market proposals and projects beyond scope of sales team. Acted as point person
for multiple agencies analyzed needs and developed consultative relationships with decision makers
that maximized revenue. Led effort that increased company revenue from Media Storm from $881
thousand to >$10 million over six years.
· Integrated digital opportunities such as VOD, interactive TV, cable zone addressability, mobile
solutions, and online impressions whenever possible that opened additional revenue channels.
· Achieved or exceeded quota from 2001-2008, an average yearly increase of 15%-20%.
· Led effort that produced $4.8 million in new business for National Geographic Channel through
Allscope Media in 2006.
ADDITIONAL RELEVANT EXPERIENCE
Cablerep Advertising - Cox Communications, Advertising Consultant
The Graham Group, Media Planner / Buyer
Bauerlein Inc., Media Coordinator / Media Buyer
PROFESSIONAL DEVELOPMENT
Personality Insights: Managing and Flexing Your Communications Style
The It Factor
MicroInequalities: MicroMessing, the Power of Small
Embracing Change
Influencer, the Power to Change Anything
EDUCATION
Bachelor of Science, Journalism / Advertising Emphasis, Marketing Minor
The University of Southern Mississippi, Hattiesburg, Mississippi