Hedy Baker has over 25 years of experience in senior marketing and communications roles. She has expertise in developing strategic communications plans, writing various digital and print materials, and translating complex information for various stakeholders. Her experience includes positions at global companies leading communications for large accounts and initiatives.

1. Hedy Baker Skills and
Experience

2. Resume
SUMMARY
SENIOR MARKETING COMMUNICATIONS PROFESSIONAL with proven experience at
global companies in communications planning and development of integrated and
targeted digital (newsletters, website content, signs, webcasts) and print materials for
broad range of stakeholders including employees, executives, customers, and media.
Effectively collaborates with business leaders to develop strategy and key messages,
and determine best communication channels for desired results. Skilled at translating
complex technical information into easy-to-understand succinct deliverables. Expertise
in project management, research and implementing multiple and concurrent
communications programs and initiatives.
• Writing/Editing
• Employee Engagement
• Public & Media Relations
• Analyst Relations
• Crisis Communications
• Content Development & Management

3. Resume (con’t)
PROFESSIONAL EXPERIENCE
JOHNSON CONTROLS, Hopewell, NJ 2010-2011
BMS Account Communications Manager
• Communications lead for the Bristol-Myers Squibb (BMS) account, one of Johnson
Controls’ largest facilities services and management pharmaceutical outsourced
contract clients. Planned, developed and implemented wide range of digital and print
deliverables such as newsletters, intranets, signs and email to 15,000 BMS employees
and contractors across North America. Created and executed change communication
and employee engagement plans and deliverables (portals, newsletters, email) to
hundreds of remote Johnson Controls employees located at 13 BMS sites.
BAKER COMMUNICATIONS, Philadelphia, PA 2009-2010
Freelancer/Contractor
• Developed and executed interactive marketing communications programs that
increased awareness, built market share and revenue, and strengthened relationships
with various stakeholders including sales, analysts and media. Wrote wide variety of
deliverables including research reports, newsletters, website content and press
releases. Clients included Basecamp Business, EMC and QVC.

4. Resume (con’t)
UNISYS CORP., Blue Bell, PA 2004-2009
Senior Communications Manager
• Created, implemented and managed hundreds of internal communications campaigns
and deliverables that were integrated with company strategy and marketing for global
$6B information technology company. Collaborated with multiple business units to
produce timely and relevant materials on strategic initiatives, change management and
company news that informed, educated and motivated 29,000 employees worldwide.
• Introduced and created weekly e-newsletter for sales and sales operation that
consolidated key information, reducing time and company resources by 20 percent.
• Created and delivered wide variety of digital deliverables, such as webcasts, podcasts,
articles, e-newsletters and website content featuring C level executives and senior
management that improved employee engagement.
• Built and managed content for comprehensive web sites and interactive SharePoint
portals that consolidated and streamlined significant amount of information.
• Researched and managed events program for largest company business unit, resulting
in selection and participation at 50 global conferences, tradeshows and customer
meetings.

5. Resume (con’t)
SYNYGY INC., Conshohocken, PA 2002-2004
Analyst Relations Manager
• Developed and managed analyst relations program for compensation software and
services provider that yielded very positive analyst coverage by top tier firms’ reports
(i.e., Gartner Magic Quadrant and Forrester Wave). Wrote articles for company intranet
that sales used to close deals.
• Created and distributed monthly e-newsletter to 150 analysts at top tier firms that
increased positive coverage and broadened reach by more than 100% within one year.
ASURE (FORMERLY FORGENT), Austin, TX 2001- 2002
Marketing Communications Manager
• Wrote press releases, acted as company media spokesperson on critical business issues,
secured interviews for C-level executives and garnered coverage with major news
outlets including Wall Street Journal and Time Magazine that translated to millions of
media impressions. Wrote press releases, case studies, and customer newsletters
distributed to hundreds of reporters and analysts that built awareness and generated
demand.

6. Resume (Con’t)
NIEHAUS RYAN WONG, Austin, TX 2000- 2001
Director
• Created and implemented new business development strategy and tactics for regional
public relations firm that resulted in securing several clients in new highly competitive
market. Launched and ran local office with full responsibility for P&L, and hiring,
training and managing seven PR professionals. Senior account executive for agency’s
largest account (Vignette) responsible for developing and executing PR plan, writing
press releases, and managing media relations.
HP (formerly Compaq Computer Corporation), Houston, TX 1990-2000
Held several positions with increased level of responsibility in Public Relations including:
Manager, Public Relations
• Managed public relations for worldwide computer market leader and one of the most
successful and influential brands of the 20th century. Supervised and mentored up to
10 PR agency professionals with $2M annual budget. Key media contact and corporate
spokesperson on company/product announcements and crisis with first-tier business
and trade media. Drove comprehensive communications for business and technology
programs and initiatives for C-level and senior management on wide range of initiatives
including new product launches, mergers and acquisitions, and media interviews.

7. Resume (Con’t)
• Earlier career experiences including Senior Writer/Editor at
McGraw Hill and A
EDUCATION
• Masters of Education, Counseling, Antioch University,
Philadelphia, PA
• Bachelor of Arts, Psychology, Temple University, Philadelphia,
PA