You're online, now what? You can run an effective website, e-newsletter and social media channels with a strong content strategy foundation. Your content strategy needs to be based on knowledge of your audience & business goals. Formula for success: create it, test and learn, sell it up, launch internally, then practice & evolve.
Director of Training and Operations Krista
Eichhorst
We all have talents that we bring to the table. By using the StrengthsFinder assessment we will learn about the
benefits of playing to our strengths, explore our top five talents, and discover how to use our team's collective strengths to accomplish our goals in the year ahead
Director of Training and Operations Krista
Eichhorst
We all have talents that we bring to the table. By using the StrengthsFinder assessment we will learn about the
benefits of playing to our strengths, explore our top five talents, and discover how to use our team's collective strengths to accomplish our goals in the year ahead
Personal Branding Tips from Go Put Your Strengths to Work by Marcus BuckinghamLethia Owens, PBS
Personal Branding Tips Compiled by Lethia Owens from the book entitled, "Go Put Your Strengths to Work by Marcus Buckingham: 6 Powerful Steps to Achieve Outstanding Performance". Lethia Owens is a Personal Branding Speaker and Social Media Strategist. Learn more about her work at http://LethiaOwens.com or http://Facebook.LethiaOwens.com.
Many startups fail not because of the idea, or its execution, but because of team issues. This talk draws on several resources including Linda Hill's article, "A note on team process" (HBR), and looks at the 6 ingredients that make an effective team. It provides a common language to talk about things like conflict and uneven participation and offers practical tips to build a highly effective team that works well together.
Talk Like a Leader: What Every Employee Needs to HearHRDQ-U
When it comes to leadership, one of the biggest—and most constant—challenges is the ability to motivate and inspire others. After all, employees can easily spot the difference between a big talker and a truly effective communicator. And successful leaders know this.
Talk Like a Leader: What Every Employee Needs to Hear is an information-packed webinar that focuses on four leadership competencies: Vision, Competence, Relationships, and Support. Register today to learn how to empower both aspiring and existing leaders to cultivate enthusiasm, increase productivity, minimize miscommunication, and improve working relationships.
https://www.hrdqu.com/webinars/talk-like-leader-every-employee-needs-hear/
As a high potential employee, there are many challenges to making the most of your situation. Based on a panel of career gurus and leading talent management practitioners, here are five temptations and how to navigate these challenges successfully.
"Now, Discover Your Strengths" by Marcus Buckingham and Donald Clifton.
Understand what your strengths are, hone them and apply them productively to achieve a successful, fulfilling career.
"We cannot solve our problems with the same thinking we used when we created them." -Albert Einstein
Train your brain to look at situations and problems differently, open your mind to new ideas, and use scientific reasoning on your problems.
Working styles: Leveraging our differences for successmlcvista
Presentation by Kia Mou and Sarah Gleason, Side by Side Associates, to Minnesota Literacy Council AmeriCorps VISTA members and site supervisors 10/05/12
Evolving Changes of Leadership: Navigating ComplexityLeland Sandler
cAs companies grow, and as leaders take on higher levels of responsibility, they must deal with more and more complexity. Not just a complicated set of problems, but often unpredictable, overwhelming complexity; with lots of moving parts, many interrelated forces, and a whole host of perspectives and opinions of the stakeholders around them. Consequently, leaders need to be ever more agile and fluid in navigating the challenges and uncertainties of their world. Leaders need to think differently so that they can act differently.
Deliver Excellent Service to your CustomersRahul Singh
A talk on how our team strives to work better for our customers by focusing, prioritizing, and improving. Learn how we are learning, having fun, and making products while serving our clients.
Mindset for scaling Agile, Scaling agile is not just a framework, its a mindset which the team needs to adopt to scale the agile practice at the enterprise level, Mindset change is the biggest contributor to any change management project. Our speaker Poonam Jain Nicely covered this topic during her session in Discuss Agile meetup in Pune.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Personal Branding Tips from Go Put Your Strengths to Work by Marcus BuckinghamLethia Owens, PBS
Personal Branding Tips Compiled by Lethia Owens from the book entitled, "Go Put Your Strengths to Work by Marcus Buckingham: 6 Powerful Steps to Achieve Outstanding Performance". Lethia Owens is a Personal Branding Speaker and Social Media Strategist. Learn more about her work at http://LethiaOwens.com or http://Facebook.LethiaOwens.com.
Many startups fail not because of the idea, or its execution, but because of team issues. This talk draws on several resources including Linda Hill's article, "A note on team process" (HBR), and looks at the 6 ingredients that make an effective team. It provides a common language to talk about things like conflict and uneven participation and offers practical tips to build a highly effective team that works well together.
Talk Like a Leader: What Every Employee Needs to HearHRDQ-U
When it comes to leadership, one of the biggest—and most constant—challenges is the ability to motivate and inspire others. After all, employees can easily spot the difference between a big talker and a truly effective communicator. And successful leaders know this.
Talk Like a Leader: What Every Employee Needs to Hear is an information-packed webinar that focuses on four leadership competencies: Vision, Competence, Relationships, and Support. Register today to learn how to empower both aspiring and existing leaders to cultivate enthusiasm, increase productivity, minimize miscommunication, and improve working relationships.
https://www.hrdqu.com/webinars/talk-like-leader-every-employee-needs-hear/
As a high potential employee, there are many challenges to making the most of your situation. Based on a panel of career gurus and leading talent management practitioners, here are five temptations and how to navigate these challenges successfully.
"Now, Discover Your Strengths" by Marcus Buckingham and Donald Clifton.
Understand what your strengths are, hone them and apply them productively to achieve a successful, fulfilling career.
"We cannot solve our problems with the same thinking we used when we created them." -Albert Einstein
Train your brain to look at situations and problems differently, open your mind to new ideas, and use scientific reasoning on your problems.
Working styles: Leveraging our differences for successmlcvista
Presentation by Kia Mou and Sarah Gleason, Side by Side Associates, to Minnesota Literacy Council AmeriCorps VISTA members and site supervisors 10/05/12
Evolving Changes of Leadership: Navigating ComplexityLeland Sandler
cAs companies grow, and as leaders take on higher levels of responsibility, they must deal with more and more complexity. Not just a complicated set of problems, but often unpredictable, overwhelming complexity; with lots of moving parts, many interrelated forces, and a whole host of perspectives and opinions of the stakeholders around them. Consequently, leaders need to be ever more agile and fluid in navigating the challenges and uncertainties of their world. Leaders need to think differently so that they can act differently.
Deliver Excellent Service to your CustomersRahul Singh
A talk on how our team strives to work better for our customers by focusing, prioritizing, and improving. Learn how we are learning, having fun, and making products while serving our clients.
Mindset for scaling Agile, Scaling agile is not just a framework, its a mindset which the team needs to adopt to scale the agile practice at the enterprise level, Mindset change is the biggest contributor to any change management project. Our speaker Poonam Jain Nicely covered this topic during her session in Discuss Agile meetup in Pune.
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Connected Cities Summit
O futuro da infra-estrutura brasileira
Estima-se que até 2050, quase 90% da população brasileira estará vivendo em grandes centros urbanos, recorrendo em maior complexidades para o desenvolvimento e o planejamento das principais cidades brasileiras. Questões relacionadas a poluição, mobilidade urbana, integração e comunicação, que já afetam as grandes cidades no país, se tornarão desafios para o planejamento por parte das autoridades locais. O Reino Unido é mundialmente reconhecido por apoiar e investir em pesquisas sobre desenvolvimento urbano e cidades do futuro e promover tecnologias e inovação em sistemas de transporte inteligentes.
Assim, como parte do GREAT Britain House, o Connected Cities Summit, realizado em São Paulo, trará especialistas e autoridades britânicas e brasileiras, do setores público, privado e da academia, para discutir essas questões de desenvolvimento e mobilidade urbanos. O principal objetivo é demonstrar a experiência britânica em planejamento e em tecnologias, compartilhando as lições aprendidas ao vencer os desafios urbanos comuns, e como essas soluções podem ser aplicadas à realidade das cidades brasileiras.
Улучшение Ликвидности Компании и Антикризисные МероприятияTaras Kuzin
Антикризисный План и Повышение Ликвидности - Улучшение Ликвидности Компании и Антикризисные Мероприятия (Liquidity Crisis Management Consulting)
Тарас Кузин - tkuzin@gmail.com
Acquire New Customers and Explode Your Revenue with Content MarketingMaria Pergolino
Content is evolving. No longer are data sheets and your website enough for marketing success. You need a strong content marketing plan to excite potential prospects and attract those already looking into products and services like yours. Join Maria Pergolino, Global VP of Marketing for Apttus, to hear how one of the fastest growing companies in Silicon Valley has gone from 100 to 1000 employees in 3 years using content marketing as the foundation of their marketing strategy.
Estos períodos se dieron en el correr del siglo XVII trayendo como finalidad dar a conocer todos los diversos aspectos que trajeron junto a el a lo largo de la era de estos aspectos.
Se espera a través de la investigación presentada cumplir con todos los objetivos planteados por los alumnos con el fin de lograr el desarrollos de los puntos a tratar.
PHP Conference Argentina 2013 - Deployment de aplicaciones PHP a prueba de balasPablo Godel
Las aplicaciones web se están complicando cada vez más, por lo que el deployment ya no es cuestión de transferir archivos a través de FTP. En esta charla analizaremos los diferentes desafíos a la hora de hacer deploy de nuestras aplicaciones PHP de forma efectiva, segura y consistente con las últimas herramientas y técnicas.
How to think about the future: a guide for non-profit leadersjvcsun
A guide to integrating future purpose thinking into non-profit strategy development. Including process, tools and concepts to get started and see immediate benefits for you and your team.
Go to www.futurepurpose.org for video version of this presentation and more tips, tools and guidance.
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
The Role of the HR Professional in Creating a High-Performance OrganisationThe HR Observer
Whether you are new to the HR profession or experienced in the field, this session will provide an overview of the key responsibilities of a human resource professional. SHRM, the largest HR association in the world will provide a review of trends, useful metrics, and challenging HR issues. In addition, key business functions and strategies to drive organisational results will be highlighted. By attending this session you will be able to enhance your knowledge of the general competencies of an HR professional and describe current trends and best practices in each of the HR functions.
Robert Garcia, Director for Global Business, SHRM
How to make sure the content you create is more effective for your organization and for your members. Talk at the 2017 Interchange Conference for state CPA societies
By Kevin Burns at ProductCamp Twin Cities 2016
We've heard of agile coaches but what about product coaches? We'll talk about what makes a great coach and how you might apply coaching concepts to leading product teams.
This talk will includes concepts related to:
• Child vs adult learning styles
• Four Types of Learners
• Socratic Method
• Scientific Management vs Servant Leadership
• The Zen Master, Phil Jackson
• Shu Ha Ri
• Edward Deming
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
First you build the team, then you build the thingsNivia Henry
At the core of every output is a team who must work together, trust each other, and overcome obstacles to build a thing. Since we rarely get to hand pick our teams, this talk will provide five (not-so-easy) tips to build an environment in which they thrive.
Facilitating Ideation with External Open Collaborative CommunitiesKarla Phlypo
This presentation provides an overview of the different types of external communities. The presentation describes the role of crowdsourcing, crowdsourcing 2.0, open collaborative communities, open innovation and peer to peer communities. This content was derived from a study conducted in 2013 on Bridging enterprises and their use and facilitation of open communities of practice. You will learn about the community types, the persona most prevalent in each type of community, and tips for facilitating open collaborative communities.
Facilitating Ideation with External Open Collaborative Communities_SIKM May 2...Karla Phlypo
This presentation provides an overview of the different types of external communities. The presentation describes the role of crowdsourcing, crowdsourcing 2.0, open collaborative communities, open innovation and peer to peer communities. This content was derived from a study conducted in 2013 on Bridging enterprises and their use and facilitation of open communities of practice. You will learn about the community types, the persona most prevalent in each type of community, and tips for facilitating open collaborative communities.
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
Your organization invests more than you think in content. Are you using that content most effectively? This presentation contains insights to see your investments more clearly and think creatively about how to make the most of those investments
Empathy-based personas are an incredibly powerful tool organizations can do to make their content -- as well as their programs, products, and services -- more effective. In this presentation, we cover what they are, the results they deliver, and how to create them.
Your organization’s content is an investment in the present…and the future. The organization invests in a LOT of content – not only the webinars and conference sessions that your department produces, but also magazine articles, press releases, maybe research reports, clinical guidelines, industry standards, and more. But is the organization making the most of its content investments? For an event session, why invest in a conference room, A/V, possibly even food and beverage for only the 50 people that were able to attend, when the information covered in that session would be useful to so much more of your target audience?
Learn how to think more strategically about your content as an investment, and how to make the most of it.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Endocrine Society's content strategy, guided by Content Company: How they knew they needed a content strategy, the steps they took to prioritize goals, better understand the audience, and improve the content and presentation, and what the outcomes were.
Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018
Associations have long produced and published content for their members, their professions, and even the public. In fact, content is how associations show their value. There is more content competition from for-profit companies that often offer content for free. How do you meet that challenge and prove the value of your content? The answer lies in content strategy—a strategic approach to create, publish, manage, and share your content. The ASAE Foundation commissioned a research study to understand how association leaders are navigating the shifting content development and management landscape. Hear how associations are using content strategy to serve members' varied information, advocacy, and professional needs. This presentation shares models to develop or improve your approach to content creation, management, and marketing, and navigate the challenges to adopting good content strategy practices.
--Assess where your organization is on the content strategy adoption roadmap.
--Devise methods to improve your organization’s strategic approach to content.
--Integrate the principles of content strategy into your organization’s member needs, offerings, and culture.
--Prepare for a newly strategic, sustainable approach to effective content.
Content strategy helps associations stay on top of the changing content landscape with effective approaches, tools, and practices. Two of the principal researchers for the ASAE Foundation's “Association Content Strategies in a Changing World” study shared findings from the first phase of their research. More than 600 association executives reported on their challenges and successes for strategically creating and managing content. This session featured examples of how to connect content strategy to organizational strategy and goals, how to effectively staff cross-functional teams, and how publishing user-focused content can translate to membership value.
Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. The shifts created by content strategy go beyond the web team, IT, and subject-matter experts to touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.
In this workshop, participants will explore where they fit on a content governance maturity scale, explore a variety of models, and identify which model will be most successful for their organizations.
This presentation covers what it takes to set up content governance, as well as what is required to maintain and evolve it.
Initial findings from the first study of content strategy adoption in associations. The study, funded by the ASAE Foundation, is being led by Hilary Marsh; Dina Lewis, CAE; and Carrie Hane. Key findings: some associations of all sizes and types are doing content strategy work; as a whole, the primary challenge is people, not resources or process; and content strategy is about much more than marketing. Part 2 is coming later in 2018.
So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?
The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.
Reinvent your content, and you’ll reinvent your organization.
Consider how – and why – your organization creates its content
This session covered the triggers for effective content decision-making, maturity along a content/digital strategy spectrum, and the roadmap to greater maturity and greater effectiveness.
Content and digital governance is where the “rubber hits the road” for creating better content -- and a better digital presence -- in a sustainable fashion. This workshop enabled participants to determine where they fit on a content governance maturity scale, explore governance models, and identify which will work best for their organizations. We discussed setting up, maintaining, and evolving governance.
Is your content working? Learn the factors to identify your content's effectiveness, and how to establish measurable KPIs, do the measuring, and use this information to make better content and business decisions.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Keynote presentation for the Council for Exceptional Children Leadership Conference, July 2017. The content you create is smart, full of depth, and has the potential to advance or transform the field of special education. Content is what connects most from an association to its members. In fact, content is an essential part of the value that your unit or division provides – and a critical aspect of CEC’s survival. But in these busy times, it’s all too easy for members to miss out on your content, and pass up opportunities to get involved. That’s when they wonder whether the organization is providing enough value to keep their membership.
This session will illustrate what successful content looks like for associations and how to create it. Spoiler alert – this doesn’t mean creating more content, but in fact, doing more with the content that exists already! It will include real-life stories about associations that brought content forward and how that led to greater member satisfaction, higher retention rates, and improvements to their profession.
The National Association of Realtors combined data, collaboration, and empathy to streamline its enewsletters and produce better results. Case study delivered at the 2017 Association Media & Publishing annual conference.
More from Hilary Marsh, Content Company, Inc. (20)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
42. Processes
• What kinds of content needs to be reviewed?
• How much review: Typos, headlines, calls to
action?
42
43. If you’re not sure
• Start with processes similar to those your
organization already uses
• Publication editorial process
• IT workflow for new projects
43
46. Meet with the ED
Your agenda:
• Show what’s broken and why
• Show solutions and potential, and what it will
take to get there
• Talk about the pilot efforts and the lessons
learned
• Anticipate roadblocks – raise “what if” scenarios,
talk them through in advance
• Determine follow-up frequency
46
47. Not a linear process
47
Content
strategy
Support
and buy-in
Enablement
Execution
Evolution
Most stories start out like this – once upon a time.
The situation is set up, characters emerge, things happen, crises arise, and then get resolved. And the stories usually end like this:
That’s the end of the story, we’re led to believe. It’s all smooth sailing from there.
For content strategy, there are stories too.
They follow the same pattern as any other story, for the most part
The characters in the content strategy story are us. This is from Confab Central in Minneapolis last month
Here are some typical content strategy situations. How many of these have you faced in your organization?
The characters in the story are usually us, and here are the events that typically happen
We analyze, as I just finished doing with a 135,000-line content audit for a large education client
We plan. This is an example editorial calendar from a graduate content strategy course I finished teaching last month.
We set guidelines. Here’s an example voice and tone document from another student in my course.
After our matrices and documents are done, do we just live happily ever after?
So many of the books and articles we read, and just about all the materials I’ve ever seen from Web design firms seem to indicate that we do. But actually, the real stories, and the real work, of content strategy just start at this point.
Rather than a fairy tale with a simple, happy ending, the really interesting, amazing, and challenging work of content strategy is more like having a baby.
You’ve planned and prepared, and now the big moment is finally here.
The brand-new, shiny bundle of joy is handed over to you. It’s amazing and beautiful, and you fall completely in love with what you’ve created.
And basically, as soon as it’s turned over to you….
You’ve entered an entirely new world.
Welcome to “content strategy parenthood.” You’ll face new challenges along the way, you’ll have amazing triumphs and some bumps too. And after a time, you will be living happily ever after – until it’s time to start all over again.
These layers have led to a common, although usually unspoken, motto at our organizations. This is the title of a great little book about associations.
In 2005, I started working at NAR. I worked for Realtor.org, the member website – our audience was real estate agents and brokers. The site had many of the challenges I listed before, and more. Our primary challenge was that the publishing model was completely decentralized, and each of the organization’s 23 departments considered themselves practically independent entities.
I spent my first several months creating our content strategy. We answered big questions:
What should we do about PDFs?
Who should be able to add a blog to our website, and why or why not?
Should we have online polls?
What does it mean to be 508 compliant with our content?
If you’ve ever created a content strategy, you know that its primary job is to answer the questions that are in the air now, and to try and anticipate the next set of questions that will be coming down the pike, and answer those too.
Anyway, once the content strategy was done, we realized we needed to create other strategies too. We spent a ton of time thinking about our overall strategy, design and technology too.
At the end of this effort, we printed them up and put them in large binders. We set up appointments with each departments, where we walked through the strategy documents and pointed out the important things they needed to know.
What happened next? I’m sure that everyone we talked to listened carefully at the meetings, but then put the binder on a shelf, where it stayed from then on.
And who do you think the real audience for the document was? Yes, the audience was us.
Over the next year or so, my team and I continued to update the document as we had time. Things happened, including social media. And we hired new people with new ideas, so that changed things too.
One of the new people, who now has the job that I had, recommended that we transform the strategy guidelines from printed documents to a wiki that anyone in the organization could get to, and that has helped a lot. The wiki is a living, breathing document – easier to keep up to date. That makes it easier to enforce the rules and policies that are covered in the content strategy.
At Realtor.org, we went through a process to create empathy personas. We enlisted the help of staff members to brainstorm about their challenges, fears, and motivations. These staff members had worked for NAR for many years and represented many programs and services. They’d been exposed to lots of different members, both the volunteer leaders who serve on the committees, and the general membership at large – which, as we all know, are completely different populations.
This was my secret way of overcoming the objections to the fact that the web team was in charge of the website and of getting buy-in from my peers there. Rather than handing them a binder full of rules, we were all doing the work together.
The consultant we worked with, Esteban Gonzalez, has a company called Brand Therapy that specializes in creating these kinds of personas. Esteban led us through the whole process. He had everyone check their individual experience at the door, which was so important We had to agree on the four most important audiences that the organization needed to serve online. The very last step of all the brainstorming sessions was to give each of our personas a name and a face.
This was such an effective way to create a shared understanding of our audiences.
When we were ready to reveal them to the larger community of staff members who published information on the site, we created life-size cutouts of them and actually had people introduce them. I kept those cutouts right outside my office, where they were always in view for me and my team, as well as anyone who came to talk with us.
You need to balance your qualitative understanding of your audience with qualitative data too. Many of us content strategy folks are wary of the numbers side of things, but it’s so important to learn how to get valuable information out of your analytics. As Jonathon Colman has reminded us before, analytics make your case.
For example, on the university system project I’m working on now, we found that 94% of their content had 0 views in the past year. There’s no refuting that, when subject matter experts inside the organization want to keep their content because they think it’s important. And removing that unused content lets us really rethink how to present their information so it’s more compelling to users.
Data also includes surveys, which I do in almost every project.
As content strategists, we always need to be aware of multiple things at the same time. Not only do we need to keep the audience needs in mind, we need to make sure that the business can accomplish its goals successfully. I think we’re all aware that nonprofits have business goals too – raise money through donations or grants in order to do their important work, get volunteers to help provide services, or for foundations, make sure that grant recipients have the resources they need to do the work we funded. These are just a few examples -- there are so many more potential goals, of course.
If your organization doesn’t have a handy chart like this outlining its goals, look to the strategic plan and try and create something that puts the goals in a simple format.
So why have I been spending time on these in a talk about content strategy that’s about how to start today? Because I think sometimes we skip these steps and go right to the part that seems more specific to us, actually answering all of those content questions and deciding how the content will work. However, these two things – your audiences and your business goals – are the universal foundation for your content strategy. The more solid your foundation, the easier it will be to sell and defend the specifics that your content strategy covers.
Now it’s time to test out the waters with your content strategy. You’ll probably want to do this in a less-than-official way, as a pilot project, possibly under everyone’s radar if you have the kind of culture that may be reluctant to change. And you may want to do more than one pilot. The object here is to have a good story to tell when you finally present the whole package to management.
Find out who your content strategy champions are, and approach them with your ideas. They’re the ones who’ve been asking to try new things, who have wanted to be the organization’s early adopters.
Together, you can try out your answers to the key questions:
What happens if we….?
It may not always work, and that’s okay.
This is a great time to test things out.
Save your evidence, both so you know what works and what doesn’t, and also so you can share those specifics later on as part of your education effort.
You’ll need to be patient. This is a Tibetan monk creating a sand mandala. He’s taking great care to get every detail right.
You’ll see that your efforts will start to work too, and you’ll be building success stories.
Now you’re ready for the next step.
lack of consistency,
Inefficient
Not really strategic at all
In its own silo
Slow to change
Too much process
Too much work to do, preventing the ability to be a strategic leader
Random, uneven quality
Perpertuates fiefdoms
Encourages competition rather than collaboration
Can end up duplicating resources
Leads to a confusing user experience
Central vision
Shared and distributed skills
Requires buy-in from the top
Strategic and responsive
May not be able to succeed in an organization that is highly silo-ized, politicized, and competitive
Depending on the size and complexity of your organization, you may have to take this on in layers. At NAR, this would have meant meeting with my boss, who was VP of communications, and then she might have had to run it by her boss, who was the senior VP. But ultimately, you will want and need to meet with the chief honcho in your organization. You need to be in that meeting and not just create the talking points that others share.
You’ll want to do whatever it takes to make your superiors comfortable about having you there, such as rehearsing the meeting in advance.
Share your vision
Talk about what’s already happening
Hand out the timeframe for new ways of working
Let them know that the ED is on board
Present the big picture in person
If you created personas, “introduce" them
Hand out cheat sheets
Talk about what this means — timelines, processes
Have follow-up conversations
Answer questions
Understand habits and objections
Help them educate others – committees, volunteers, etc.
Newsletters
Quarterly in-person meetings
Open Q&A
User groups
Success stories
Lessons learned
Goals set and adjusted
Test results
Invite yourself to meetings
Ask questions
Talk to people you’ve never talked to before
Think about where they are coming from
Can your systems support you?
Expiration dates in the CMS
Standards validation in governance software
Set up office hours
Offer to review
Test and measure on demand
Point to the policy
Present alternatives
Escalate if absolutely necessary
Get involved earlier
Ask the right people the right questions – legal example
Point to the policy
Present alternatives
Support
Escalate if absolutely necessary
Get involved earlier
One of your key objectives is to help people create sustainable commitments
Develop and share patterns/templates
Plans, calendars
Help people prioritize
Should we be on Instagram?
What can we stop doing?
Not you alone, but the people who you helped succeed