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Creating Teams Dedicated To Entrepreneurship at Community Colleges
The document provides guidance on using design thinking to create or expand internal teams dedicated to entrepreneurship. It outlines the design thinking process which includes defining a challenge, discovery and interpretation to understand user needs, ideation to envision possibilities, experimentation through prototyping, and evolution to launch and build community. Key aspects are taking a human-centered and collaborative approach, and allowing for failure through an experimental mindset. The reader is guided through each stage with prompts for activities like developing customer personas during discovery.
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Creating Teams Dedicated To Entrepreneurship at Community Colleges
- 1. Herding Cats Creating orExpanding Internal Teams Dedicated to Entrepreneurship Doan Winkel Associate Director of Programs The George R. and Martha Means Center for Entrepreneurial Studies Illinois State University
- 2. Your Task: Expectations Whatare your expectations today?
- 3. Design Thinking • Mindset– believe you can make a difference • Process • Systematic approach to problem solving • Process to take action when facing a challenge • Structured approach to generating and evolving ideas All about action to approach any challenge!
- 4. Design Thinking • Startwith the present • Design for the future Let the past go!
- 5. Why Design Thinking? •It is human-centered (be empathetic) • It is collaborative (include multiple perspectives) • It is optimistic (change is possible) • It is experimental (it’s OK to fail)
- 6. Design Thinking Stages •Discovery – What is? • Explore current reality • Interpretation – What is? • Deep empathy to understand customer motivations & needs • Ideation – What if? • Envision new future by beginning with possibilities • Experimentation – What impacts? • Make choices & get going • Evolution – What works? • Launch!
- 7. Step 1: DefineThe Challenge • List topics • Frame the problem • Develop end goals • Define measures of success • Establish constraints How might we . . . . ?
- 8. Your Task: DefineThe Challenge How might we . . . . ?
- 9. Discovery & Interpretation •Begin to create meaningful solutions • Begin with deep understanding for customer needs • How do they frame problems? • What are their mental models? • What are their constraints?
- 10. Discovery Customer personas Who arethey? What are their attributes? What do they care about? What do they not care about? What are their ambitions?
- 11. Ideation • Deliberate iterationat the intersection of constraint, contingency, & possibility • 5 key questions • • • • • Who are you? What are you offering? Who are you offering it to? Why do they care? Do you have any core technology or competencies?
- 13. Your Task: Ideation What’syour Really Big Value Idea? 5 key questions Who are you? What are you offering? Who are you offering it to? Why do they care? Do you have any core technology or competencies?
- 14. Experimentation • Bring yourideas to life with prototypes • Cycle • Build, share, learn, improve, refine • Iteration & choices
- 15. Your Task: Experimentation Bringyour idea to life
- 16. Evolution • Planning (nextsteps) • Documentation • Building community
- 17. Your Task: Evolution What’syour plan? How will you build community?
- 18.